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  • Trends and forecasting 4 min
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    Winning in times of disruption: Leadership during crisis

    Think back to just before the crisis. Economists were already talking about a..

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  • Marketing Effectiveness 3 min
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    Finding the thin line between overspend and underspend on a channel

    Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

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  • Marketing Effectiveness 2 min
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    Rebuilding brands in the new abnormal

    For years, consumers have been choosing brands for a range of reasons such as..

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