Insights, Data Science & Analysis Blog | GfK | archive-2020-10

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive October 2020

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Trends and forecasting 4 min
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Winning in times of disruption: Leadership during crisis

Think back to just before the crisis. Economists were already talking about a potential..
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Marketing Effectiveness 3 min
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Finding the thin line between overspend and underspend on a channel

Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..
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Marketing Effectiveness 2 min
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Rebuilding brands in the new abnormal

For years, consumers have been choosing brands for a range of reasons such as relevance,..
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