Insights, Data Science & Analysis Blog | GfK | archive-2014-12

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive December 2014

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Technology 4 min
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Monetizing mobile instant messaging: the future requires scale innovation

The mobile instant messaging (IM) market has been a phenomenon of the past 4 years. The..

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Consumer Goods 2 min
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Beauty and the buzz: how beauty buyers are driving product sales on social media

The words beauty and buzz are almost synonymous in social media. If there’s one category..
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Consumer Trends 2 min
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The rise of the influential vloggers

Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I..
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POS Tracking 2 min
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Engine oil in nigeria: an opportunity for large engine oil brands

GfK has mapped the market for engine oil in Nigeria and found that major engine oil..
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Retail 3 min
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7 ways to monetize mobile instant messaging

Recent valuations of major mobile instant messaging (IM) players on the market suggest..

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