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  • Technology 4 min
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    Monetizing mobile instant messaging: the future requires scale innovation

    The mobile instant messaging (IM) market has been a phenomenon of the past 4 years. The..

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  • Consumer Goods 2 min
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    Beauty and the buzz: how beauty buyers are driving product sales on social media

    The words beauty and buzz are almost synonymous in social media. If there’s one..

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  • Financial Services 2 min
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    The spread of non-cash payments: a shift change in the way we pay for goods and services

    While coins and paper money have remained the predominant means of conducting everyday..

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  • Geo Marketing 3 min
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    Intelligent analyses through connected thinking

    "Only connect!” wrote the English novelist, E. M. Forster. “Live in fragments no longer.”..

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  • Consumer Trends 2 min
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    The rise of the influential vloggers

    Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I..

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  • Automotive 2 min
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    What we want in tomorrow’s car: in-car internet, entertainment and active safety features

    GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want..

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  • Automotive 2 min
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    Should luxury brands be playing games?

    I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at..

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  • POS Tracking 2 min
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    Engine oil in nigeria: an opportunity for large engine oil brands

    GfK has mapped the market for engine oil in Nigeria and found that major engine oil..

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  • Retail 3 min
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    7 ways to monetize mobile instant messaging

    Recent valuations of major mobile instant messaging (IM) players on the market suggest..

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  • Financial Services 5 min
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    ApplePay and the MCX

    The announcement of Apple Pay was on everyone’s mind at this year’s Money20/20 event held..

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  • Financial Services 2 min
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    About being insured…

    No doubt about it: there are few things scarier than going without health insurance. I..

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  • Innovation and Digital 2 min
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    Function or form? How do we want the car of tomorrow to look?

    GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want..

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