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  • Consumer Goods 2 min
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    Enticing shoppers to buy: Time to communicate the benefits to shoppers

    In a recent study, 62% of shoppers in a mature, low involvement category interacted..

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  • Consumer Goods 2 min
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    Top factors for consumers in deciding what to eat or drink

    Low-sugar and GMO-free are top factors when deciding what to eat or drink, according..

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  • Consumer Goods 2 min
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    Online vs. offline: Where should grocery brands invest?

    We get more and more signals that grocery brands are shifting marketing spends to..

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  • Trends and forecasting 2 min
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    Helping British consumers search for solace: Key trends for the year ahead

    As we look towards 2018, the one thing we can be certain about the year ahead is that..

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  • Consumer Goods 2 min
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    Category regeneration: Most retailers and manufacturers aren’t asking the right questions. Are you?

    Traditionally, product categories don’t get any attention unless it’s absolutely..

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  • Consumer Life 2 min
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    The home is (still) where it’s at

    Ah, the home. A place to relax. A place to connect. A place to entertain. A place to..

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  • Technology 3 min
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    Differentiated customer experience is key to success in marketing to Hyperconnected Consumers

    Digital disruption has changed the way of human life. In the last year, India has gone..

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  • Technology 2 min
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    How do people around the world maintain their physical health?
  • Retail 2 min
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    Is outsourcing product content key to online holiday success?

    With a busy Holiday season approaching there are high expectations for sales growth...

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  • Technology 3 min
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    How to attract the maximum share of Black Friday shoppers

    With Black Friday less than two months away, practically every retailer out there will..

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