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Incredible noise.
Powerful signals.
gfknewron.Make data-driven decisions to grow your brand, fuel innovation, and power go-to-market strategies.
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Thrive in the face of uncertainty and a rapidly changing market
Get the strategic insights you need to master supply, demand and consumer needs in our 2022 report on the State of Consumer Technology and Durables.
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2022 demands we be bold and create disruption
The last 20 months have changed business forever. Winning in 2022 demands bold, rapid decision-making supported by data-centric people, culture and tech. Read my recommendations.
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Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come.Oliver Theurich, Peripherals Lead Central Europe, HP Germany
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Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.”
Li Ruiqing, Product Manager, Haier Vietnam
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At Midea, we regard gfknewron as our go-to gold standard source of actionable, meaningful business intelligence. At a management level we rely on it to support our vision and to create strategy, and our team uses it to devise and implement the tactics that bring those to life. With high-frequency data updates and recommendations, it is simply great for competitive benchmarking, perfecting our pricing, and creating winning product launches. Simple to use, gfknewron’s intuitive design gives us rapid access to the very latest intelligence, enabling us to act fast to stay ahead of the market.”Mick Xiaowei Ma, General Manager, Midea Europe
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We used the data to track Samsung and other brands on a weekly basis. In particular, it was really important to track the pricing of local brands to understand the new opportunities in market or the distribution. Based on this new information, I adjusted my strategy to compete at the price points of these local brands or reallocate product, in order to directly take share from them.David González, CE Business Insights Analyst Samsung Spain
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GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
Andrew Line - Head of Consumer PC & Visuals 4P Lenovo UK and Ireland
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As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence. It's essential for us that all our partnerships add value to our end consumers, and this is a prime example such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in-market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us.
Gianpiero Morbello - Head of Brand & IoT, Haier Europe
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We used gfknewron to track the size of the Market. Our assumption was that market will decrease, but instead of this, market is increasing. In gfknewron we can see where we are playing and what are other brands doing, for example by inch, price Segment, resolution, etc. One example is the decrease of OLED ASP in Market and their distribution increase by new brands. Another thing that we used is for watching new local brands, where are they selling or pushing new models, and if they are overlapping with any of our models.
Juan Ignacio Monge – TV/AV Marketing Director Samsung Spain
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By working with GfK across their Consumer Intelligence data sets, we have seen exponential growth and are more confident than ever in our decision making and future directionArun Bhatoye - Head of Marketing, Hisense UK
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