Incredible noise. Powerful signals. gfknewron

Make data-driven decisions to grow your brand, fuel innovation, and power go-to-market strategies

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Shape the future with gfknewron

gfknewron is the unparalleled, always-on platform that radically transforms data-centric decision making and enables teams to gain actionable and connected insights, collaborate effectively, and act at speed to ignite sustainable growth.

It is a single access point that combines market, consumer and brand intelligence supercharged with AI-powered recommendations, to show what and where, who and why, and most importantly how to shape what happens next.

Helping leaders drive their business forward

50+

countries covered

100,000+

retail data partnerships

180+

million products tracked

One platform, four powerful solutions

The gfknewron platform allows you to move at the pace of today’s business

The single access point to your brand, market, and consumer intelligence, enhanced with AI-foresight and recommendations.

Act in seconds to control your future

Focus on what matters the most with intelligence at your fingertips, supercharged with AI-powered recommendations so that you can move confidently and at speed.

Outperform with data at your fingertips

One source of critical data across your key markets available to all decision-makers when they need it, so teams can work across departments to solve big problems.

Revolutionize the way you strategize and grow

Simulate future scenarios, identify what happens next and where you should dig deeper, all seamlessly integrated with your daily workflow.

Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come.

Oliver Theurich

Peripherals Lead Central Europe, HP Germany
From the Product Management side here at Belkin, we find great value in GfK data. The new gfknewron platform has allowed us to access the intelligence in a much cleaner, quicker, and efficient manner. The Market Intelligence selection on the side panel is extremely informative and takes us straight to the information we need. Being able to click through Brands, Products, and Segmentation, as well as a general overview, makes our job that much easier when preparing for presentations and analysis. Overall, I am incredibly impressed with the new platform and am excited at the prospect of using this tool moving forward.

Andrew Gooch

Senior Product Manager, Belkin Limited
As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence. It's essential for us that all our partnerships add value to our end consumers, and this is a prime example such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in-market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us.

Gianpiero Morbello

Head of Brand & IoT, Haier Europe
We used gfknewron to track the size of the Market. Our assumption was that market will decrease, but instead of this, market is increasing. In gfknewron we can see where we are playing and what are other brands doing, for example by inch, price Segment, resolution, etc. One example is the decrease of OLED ASP in Market and their distribution increase by new brands. Another thing that we used is for watching new local brands, where are they selling or pushing new models, and if they are overlapping with any of our models.

Juan Ignacio Monge

TV/AV Marketing Director Samsung Spain
By working with GfK across their Consumer Intelligence data sets, we have seen exponential growth and are more confident than ever in our decision making and future direction

Arun Bhatoye

Head of Marketing, Hisense UK
Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.”

Li Ruiqing

Product Manager, Haier Vietnam
At Midea, we regard gfknewron as our go-to gold standard source of actionable, meaningful business intelligence. At a management level we rely on it to support our vision and to create strategy, and our team uses it to devise and implement the tactics that bring those to life. With high-frequency data updates and recommendations, it is simply great for competitive benchmarking, perfecting our pricing, and creating winning product launches. Simple to use, gfknewron’s intuitive design gives us rapid access to the very latest intelligence, enabling us to act fast to stay ahead of the market.”

Mick Xiaowei Ma

General Manager, Midea Europe
We used the data to track Samsung and other brands on a weekly basis. In particular, it was really important to track the pricing of local brands to understand the new opportunities in market or the distribution. Based on this new information, I adjusted my strategy to compete at the price points of these local brands or reallocate product, in order to directly take share from them.

David González

CE Business Insights Analyst Samsung Spain
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Andrew Line

Head of Consumer PC & Visuals 4P Lenovo UK and Ireland (2019)