Shape the future with gfknewron
It is a single access point that combines market, consumer and brand intelligence supercharged with AI-powered recommendations, to show what and where, who and why, and most importantly how to shape what happens next.
Helping leaders drive their business forward
One platform, four powerful solutions
Plan ahead with a full picture of what sold where and when. gfknewron Market enables you to stay ahead of markets and competitors, identify growth opportunities, and address issues quickly with your point of sales data in all depths and breadths.
The world doesn't stand still. It is changing fast. And you need to keep up by understanding your consumers' ever changing needs. Know who they are, what they like, what they buy, which brands they love, how much they spend, and where they spend it.
The gfknewron platform allows you to move at the pace of today’s business
Act in seconds to control your future
Outperform with data at your fingertips
Revolutionize the way you strategize and grow
Using gfknewron has saved us a lot of time and effort, through providing our teams with granular detailed insights within seconds, which has positively impacted our decision making strategy based on the valuable data updates such as promotion, distribution and planning.Murat ŞIRLAĞANCP Growth and KAM Manager
From my long experience working with GfK and seeing the value they offer, I can confidently say that using gfknewron has allowed us better, quicker and more focused access to data insights and intelligence. It has become our go-to-tool, in just 2-3 minutes I get the kind of insights I need to prepare a report and take timely decisions. We cannot wait to unleash all of its powers and are super excited to start using predict features as wellMarwan El KottElectronics Marketing Director – El Araby
Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come.Oliver TheurichPeripherals Lead Central Europe, HP Germany
Andrew GoochSenior Product Manager, Belkin Limited
As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence. It's essential for us that all our partnerships add value to our end consumers, and this is a prime example such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in-market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us.Gianpiero MorbelloHead of Brand & IoT, Haier Europe
Juan Ignacio MongeTV/AV Marketing Director Samsung Spain
By working with GfK across their Consumer Intelligence data sets, we have seen exponential growth and are more confident than ever in our decision making and future directionArun BhatoyeHead of Marketing, Hisense UK
Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.”Li RuiqingProduct Manager, Haier Vietnam
At Midea, we regard gfknewron as our go-to gold standard source of actionable, meaningful business intelligence. At a management level we rely on it to support our vision and to create strategy, and our team uses it to devise and implement the tactics that bring those to life. With high-frequency data updates and recommendations, it is simply great for competitive benchmarking, perfecting our pricing, and creating winning product launches. Simple to use, gfknewron’s intuitive design gives us rapid access to the very latest intelligence, enabling us to act fast to stay ahead of the market.”Mick Xiaowei MaGeneral Manager, Midea Europe
We used the data to track Samsung and other brands on a weekly basis. In particular, it was really important to track the pricing of local brands to understand the new opportunities in market or the distribution. Based on this new information, I adjusted my strategy to compete at the price points of these local brands or reallocate product, in order to directly take share from them.David GonzálezCE Business Insights Analyst Samsung Spain
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.Andrew LineHead of Consumer PC & Visuals 4P Lenovo UK and Ireland (2019)