Shape the future with gfknewron

    Helping leaders drive their business forward

    50 +
    countries covered
    retail data partnerships
    180 million +
    products tracked

    One platform, four powerful solutions

    gfknewron Market

    Know your market
    so you can win it.
    Plan ahead with a full picture of what sold where and when. gfknewron Market enables you to stay ahead of markets and competitors, identify growth opportunities, and address issues quickly with your point of sales data in all depths and breadths.
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    gfknewron Consumer   

    Know your consumers
    so you can seize the moment.
    The world doesn't stand still. It is changing fast. And you need to keep up by understanding your consumers' ever changing needs. Know who they are, what they like, what they buy, which brands they love, how much they spend, and where they spend it.
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    gfknewron Predict  

    Predict what’s coming
    so you can shape it.
    AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest. Drive profits, optimize processes, cater to the right people and markets.
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    gfknewron for Retail  

    Turn market disruption into profitability.
    Get robust, easy-to-understand retail intelligence from an always-on, single point of truth, and make tomorrow’s big decisions, today.
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    The gfknewron platform allows you to move at the pace of today’s business

    The single access point to your brand, market, and consumer intelligence, enhanced with AI-foresight and recommendations.

    AI powered SaaS analytics Tool & Solution for businesses | gfknewron
    Act in seconds to control your future

    Focus on what matters the most with intelligence at your fingertips, supercharged with AI-powered recommendations so that you can move confidently and at speed.

    AI powered SaaS analytics Tool & Solution for businesses | gfknewron
    Outperform with data at your fingertips

    One source of critical data across your key markets available to all decision-makers when they need it, so teams can work across departments to solve big problems.

    AI powered SaaS analytics Tool & Solution for businesses | gfknewron
    Revolutionize the way you strategize and grow

    Simulate future scenarios, identify what happens next and where you should dig deeper, all seamlessly integrated with your daily workflow.

    Hear what our clients have to say

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      Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come.

      Oliver Theurich, Peripherals Lead Central Europe, HP Germany

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      Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.”

      Li Ruiqing, Product Manager, Haier Vietnam

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      At Midea, we regard gfknewron as our go-to gold standard source of actionable, meaningful business intelligence. At a management level we rely on it to support our vision and to create strategy, and our team uses it to devise and implement the tactics that bring those to life. With high-frequency data updates and recommendations, it is simply great for competitive benchmarking, perfecting our pricing, and creating winning product launches. Simple to use, gfknewron’s intuitive design gives us rapid access to the very latest intelligence, enabling us to act fast to stay ahead of the market.”

      Mick Xiaowei Ma, General Manager, Midea Europe

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      We used the data to track Samsung and other brands on a weekly basis. In particular, it was really important to track the pricing of local brands to understand the new opportunities in market or the distribution. Based on this new information, I adjusted my strategy to compete at the price points of these local brands  or reallocate product, in order to directly take share from them.

      David González, CE Business Insights Analyst Samsung Spain

    • Lenovo

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      GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.​

      Andrew Line - Head of Consumer PC & Visuals 4P Lenovo UK and Ireland

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      As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence. It's essential for us that all our partnerships add value to our end consumers, and this is a prime example such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in-market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us. 

      Gianpiero Morbello - Head of Brand & IoT, Haier Europe 

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      We used gfknewron to track the size of the Market. Our assumption was that market will decrease, but instead of this, market is increasing. In gfknewron we can see where we are playing and what are other brands doing, for example by inch, price Segment, resolution, etc. One example is the decrease of OLED ASP in Market and their distribution increase by new brands. Another thing that we used is for watching new local brands, where are they selling or pushing new models, and if they are overlapping with any of our models.

      Juan Ignacio Monge – TV/AV Marketing Director Samsung Spain

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      By working with GfK across their Consumer Intelligence data sets, we have seen exponential growth and are more confident than ever in our decision making and future direction

      Arun Bhatoye - Head of Marketing, Hisense UK

    Globally trusted by businesses big and small empowering them with the best decisions for their business

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    AI powered SaaS analytics Tool & Solution for businesses | gfknewron

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