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If you know your customer,
you can adapt and win.
Disruption, Acceleration, Data Overload
Technical Consumer Goods market proves its resilience to the pandemic
Know how sustainability concerns impact shopping behavior
If you know how shopping habits changed, you can drive future sales.
If you know about cultural change, you can adapt to trends first.
Get inside the mind of your consumer
With consumers lives centered firmly around the home at the moment, IT and office products continue to be in demand.Read more
These are the findings of the GfK Consumer Climate Study for October 2020.Read more
GfK Purchasing Power Europe 2020 study now available.Read more