Consumer Outlook 2024
Stay ahead in a fluid economy
Live webinar | Dec. 7th at 2pm ET
Live webinar | Dec. 7th at 2pm ET
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///CMO Outlook Report
How CMOs are driving change in an evolving world
See why 78% of senior marketers are optimistic about the future. Uncover emerging trends and how 600+ marketing leaders are turning them into sustainable growth.
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Separately, we set the standard. Together, we raise the bar.
Separately, we set the standard. Together, we raise the bar.
For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.
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Outpacing the competition with superior e-commerce content management
Vertiv trusts GfK Etilize as its global e-commerce partner
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Building brand intelligence
How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK
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How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning
Anticipating and reacting to market and business trends with gfknewron Consumer and Predict
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How Indurama uses gfknewron Consumer
Understanding, predicting and maxmizing changing consumer behavior with gfknewron Consumer
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How Philips perfects product portfolios and performance
Philips puts market intelligence at the center of its personal care category strategy in the MENA region
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How IKEA improves its customer journey for stronger business results
See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.
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How Lenovo maximizes revenue during crucial sales periods
Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data.
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Mission-critical insights for marketing leaders
Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
Take brand purpose to the next level
Get expert insights on how brands can make their purpose work harder and connect with today's consumer.
Decoding campaign measurement: success beyond sales metrics
In the evolving online landscape, gauging ad effectiveness and justifying marketing spend is increasingly important – and challenging. Marketers must transcend multiple obstacles, the attention issue in particular, to achieve optimal exposure with their valuable long-term brand-building campaigns.
Data-driven Customer-centricity: The Secret Recipe of Business Success
With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.
From Green to Glam: Where consumers sit on the sustainability spectrum
Find out how your brand can approach sustainability wisely through a clear understanding of your consumers’ needs.
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Green Gauge® Consumer Study
This report from GfK Consumer Life shares how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.
Automotive - Understand the auto market
What auto intenders want, and when they want it.