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GfK. Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

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Press Releases

  • 24.09.2020
    Children drive growing household interest in sustainability despite COVID-19 

    Sustainability becomes truly mainstream as 42 percent of EU households say they are affected by environmental problems.

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  • 23.09.2020
    Positive income prospects stabilize consumer climate

    These are the results of the GfK consumer climate study Germany for September 2020.

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  • 04.09.2020
    Urgent needs to work from home triggered strong IT/Office demand in the first half of 2020

    These are GfK's findings for the global MDA and SDA market excluding North America and South Africa to be released at IFA 2020 in Berlin.

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