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    Megatrends and market shifts impacting Tech & Durables

    Join the latest in our acclaimed webinar series to unpack significant shifts in consumer behavior towards tech products, and how companies are adapting their innovation strategies in response.
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    How everyday business forecasters achieve strategic planning success

    What top executives need to know.
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    NIQ Retail Spend Barometer

    Get a comprehensive view of year-on-year consumer spending in FMCG and Tech & Durables
    Latest update now available on nielseniq.com
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Separately, we set the standard. Together, we raise the bar.

For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.

Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.

Strategize | Act | Thrive

Customer success stories

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    Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come."
    Oliver Theurich
    Peripherals Lead Central Europe, HP Germany
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    Consumers are constantly exposed to brand messaging and other stimuli and so their purchase decision represents the combination of both emotional and rational aspects. Therefore, it is essential to understand all the factors that make a consumer prefer one brand over another. GfK’s new brand framework helped us do exactly this. Using the approach, we understood better how purchase decisions were made, and in particular how and why consumers switch between brands. GfK Brand Architect gave us new insights and it helped us develop more personalized experiences that better engage with our customers, and ultimately, help create their lifetime value for Nespresso.
    Graciela Bastida
    CRM Manager at Nespresso México
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    Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.
    Li Ruiqing
    Product Manager, Haier Vietnam
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    Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.
    Vera Kockler
    Marketing Manager, trinamiX GmbH
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    We chose GfK as partner to develop a robust research approach for our comprehensive CTV measurement project in Germany. This included the audit and campaign analysis for evaluation of how much incremental reach CTV can deliver for TV advertising campaigns. Their independent and trusted research expertise helped deliver a successful project involving five brands. The GfK team did a great job in coordination, data preparation and results debrief. We look forward to more joint projects.
    Andreas Gutjahr
    Director Communications, EMEA
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Mission-critical insights for marketing leaders

Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
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