GfK. Growth from Knowledge | GfK Global

GfK at The Economist’s Sustainability Week 2021

Presentation video and slides now available on demand.
How We Measure Up:
GfK Annual Sustainability Report 2020

Find out how GfK contributes to a sustainable future for our People, Partners and Planet by reading our first annual sustainability report
If you know how buying habits changed, you can outperform competitors.

Rethink your strategy today to reach new customers of tomorrow.
If you know how online behavior has changed, you can inspire action.

Reach people on the channels where they spend their time. Get the insights in our Online Behavior report.
Brand insights for a new era

Develop strategies that connect with consumers, increase value, and deliver remarkable experiences that keep people coming back for more.
Localize your e-commerce strategy for global success.

Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.

GfK at The Economist’s Sustainability Week 2021
How We Measure Up:
GfK Annual Sustainability Report 2020
If you know how buying habits changed, you can outperform competitors.
If you know how online behavior has changed, you can inspire action.
Brand insights for a new era
Localize your e-commerce strategy for global success.

Solution Categories

Consumer & Shopper Intelligence

Shopper Intelligence

Marketing Effectiveness

Market & Retail Intelligence

Retail Intelligence

Media Measurement

Success story

Ingram Micro

Samsung

Lenovo

Conquering changing market, customer and channel trends

How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE)

How Samsung Spain uses CIE to grow and protect its leading market position
Mastering tactical business decision making with GfK´s weekly data

How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods

Press Releases

07.04.2021

International book markets with mixed annual results in 2020

Find out more about the latest GfK findigs on the international book market.
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29.03.2021

gfknewron 2.0: exciting new features to boost product revenue and take market share

AI-enabled features give better predictions at speed in highly unpredictable landscapes
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25.03.2021

Easing of the Lockdown at the beginning of March stimulates Consumer Climate in Germany

These are the findings of the GfK Consumer Climate Study for February 2021.
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Insights

22.04.2021

News

Map of the Month: GfK Purchasing Power in Germany, Austria and ...

GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.

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19.04.2021

Reports

Profiling consumers through advanced digital behavior measurement

Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).

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01.04.2021

News

GfK updates digital maps for Germany, Austria, and Switzerland

GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

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30.03.2021

News

Map of the Month: GfK Regional Consumer Styles, Self-indulgers, ...

GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.

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Incredible noise. Powerful signals. Welcome to gfknewron 2.0

Predict the future so you can win it with gfknewron

Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.

GfK. Growth from Knowledge | GfK Global