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Validate your peak season strategies with the latest GfK consumer and market insights and find out how to get set to maximize sales this Q4.
Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.
Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease.
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Success story
How Harmen uses market and consumer intelligence to maintain and grow market share in fiercely competitive categories.
How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
28.10.2021
News
GfK has released its Europe Map Edition 2021/2022, which includes thousands of updates to the previous year’s edition.
25.10.2021
News
GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.
04.10.2021
Events
Let us inform you about the latest thinking, data analysis and insights! Join our digital event from 5-7 October and register for the sessions.
01.10.2021
Webinars
Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
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