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These are the findings of the GfK Consumer Climate Study for April 2021.Read more
Find out more about the latest GfK findigs on the international book market.Read more
AI-enabled features give better predictions at speed in highly unpredictable landscapesRead more
GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).
GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.
GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.