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In 2021, both consumers and retailers needed to refocus, but despite numerous obstacles to this year's shopping season, GfK is forecasting a positive bottom line overall for the Technical Consumer Goods market in 2021.Read more
GfK Purchasing Power Europe 2021 study now available.Read more
In a fast-moving world, investing in authentic, compelling brand stories, supported by effective positioning and communication, is critical.
Five days at the start of November, 11 panel sessions, 46 presentations, and over 300 media professionals from 43 countries. Read the summary.
GfK’s Map of the Month for December shows the 2021 regional distribution of retail purchasing power via online and brick-and-mortar retail in Germany.
Do you want to know more about the latest thinking, data analysis and insights? Check out the recording from our biggest event in 2021 in Poland.