Unlock growth from knowledge to empower bold actions for sustainable growth

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Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.

How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

Anticipating and reacting to market and business trends with gfknewron Consumer and Predict

See how Nital uses gfknewron Consumer and Predict View all success stories
How Indurama uses gfknewron Consumer

Understanding, predicting and maxmizing changing consumer behavior with gfknewron Consumer

See how Indurama uses gfknewron Consumer View all success stories
How Philips perfects product portfolios and performance

Philips puts market intelligence at the center of its personal care category strategy in the MENA region

Discover Philips success View all success stories
How IKEA improves its customer journey for stronger business results

See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.

Discover IKEA's success View all success stories
How Lenovo maximizes revenue during crucial sales periods

Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data.

See how Lenovo maximizes revenue View all success stories
How Vodafone UK transforms brand intelligence to business change

Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers.

See Vodafone UK's brand success View all success stories
How HP makes strategic business decisions based on data

Learn how HP informs short-term tactical actions and longer-term strategic decisions across departments with GfK’s consumer intelligence.

See how HP develops its strategies View all success stories
How Harman maintains brand leadership and improves brand loyalty

Learn how Harman grew its market share in fiercely competitive categories using GfK's market and consumer intelligence.

See how Harman grows market share View all success stories

GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Andrew Line

Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.

Daniel Hottinger

Business Development Director CPD, L'Oreal
Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.

Li Ruiqing

Product Manager, Haier Vietnam

report

Only ⅓ of marketing leaders are highly confident in their data

How confident are you? Learn how top performers in marketing leadership roles leverage data to differentiate themselves, prioritize initiatives, and win the hearts and wallets of customers in our latest report, written and researched in collaboration with the CMO Council.

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insights

New shopping behaviors shaping the FMCG landscape

Learn how the shopper landscape is changing, how buying habits are changing, and what it means for your FMCG brand in this interactive hub.

See how behaviors are changing

a closer look

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We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.

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Unlock growth from knowledge to empower bold actions for sustainable growth

Strategize | Act | Thrive

Optimize your brand and marketing performance

Accelerate and expand your sales & market growth

Amplify your consumer & shopper intelligence

Uncover your audience's media consumption and behavior

How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

How Indurama uses gfknewron Consumer

How Philips perfects product portfolios and performance

How IKEA improves its customer journey for stronger business results

How Lenovo maximizes revenue during crucial sales periods

How Vodafone UK transforms brand intelligence to business change

How HP makes strategic business decisions based on data

How Harman maintains brand leadership and improves brand loyalty

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement

Only ⅓ of marketing leaders are highly confident in their data

New shopping behaviors shaping the FMCG landscape

gfkconsult

Our team: The shapers of tomorrow

Unlock growth from knowledge to empower bold actions for sustainable growth

Strategize | Act | Thrive

Optimize your brand and marketing performance

Accelerate and expand your sales & market growth

Amplify your consumer & shopper intelligence

Uncover your audience's media consumption and behavior

How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

How Indurama uses gfknewron Consumer

How Philips perfects product portfolios and performance

How IKEA improves its customer journey for stronger business results

How Lenovo maximizes revenue during crucial sales periods

How Vodafone UK transforms brand intelligence to business change

How HP makes strategic business decisions based on data

How Harman maintains brand leadership and improves brand loyalty

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement

Only ⅓ of marketing leaders are highly confident in their data

New shopping behaviors shaping the FMCG landscape

gfkconsult

Our team: The shapers of tomorrow

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