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How Alser relies on weekly and monthly data to analyze and plan sales activities and to perfect promotions
How Harman uses market and consumer intelligence to maintain and grow market share in fiercely competitive categories.
How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
These are GfK findings for the technical consumer goods market ahead of CES 2022 in Las Vegas.
Read moreThese are the findings of the GfK Consumer Climate Study for December 2021.
Read moreThese are the findings of the GfK Consumer Climate Study for November 2021.
Read more13.01.2022
Blog
How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!
10.01.2022
News
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.
28.12.2021
Blog
Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
15.12.2021
Blog
From improved communications and increased productivity to time savings, the benefits of modern technology are numerous.
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