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Capitalize on seismic shifts in the tech landscape and consumer behavior
Presentation video and slides now available on demand.
Find out how GfK contributes to a sustainable future for our People, Partners and Planet by reading our first annual sustainability report
Rethink your strategy today to reach new customers of tomorrow.
Reach people on the channels where they spend their time. Get the insights in our Online Behavior report.
Develop strategies that connect with consumers, increase value, and deliver remarkable experiences that keep people coming back for more.
AI-enabled features give better predictions at speed in highly unpredictable landscapes
Talking Tech webinar: Today’s markets and tomorrow’s opportunities
GfK at The Economist’s Sustainability Week 2021
How We Measure Up:GfK Annual Sustainability Report 2020
If you know how buying habits changed, you can outperform competitors.
If you know how online behavior has changed, you can inspire action.
Brand insights for a new era
gfknewron 2.0: Powerful new features available
See how GfK promises"Growth from Knowledge"
Featured product gfknewron
Predict the future so you can win it with gfknewron
Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Find out more about the latest GfK findigs on the international book market.
These are the findings of the GfK Consumer Climate Study for February 2021.
01.04.2021
News
GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.
30.03.2021
GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.
Events
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.
22.03.2021
The latest version of RegioGraph is now available. GfK’s geomarketing software has been used by companies across all sectors for the past 30 years.
contact us
Contact us with product, career or other inquiries.
Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.
The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.
Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
We haven’t just changed the rules. We’ve reinvented the game.
Experience power of predictions
You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.