Know what matters most to consumers
Discover how marketers can draw on values to develop stronger connections with consumers and build long-term loyalty.
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Separately, we set the standard. Together, we raise the bar.
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///CMO Outlook Index
Get to know the health of marketing and its impact on business with the CMO Outlook Index, based on a global survey of more than 600 marketing leaders.
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Outpacing the competition with superior e-commerce content management
Vertiv trusts GfK Etilize as its global e-commerce partner
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Mission-critical insights for marketing leaders
Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
Take brand purpose to the next level
Get expert insights on how brands can make their purpose work harder and connect with today's consumer.
Key recovery tactics for T&D manufacturers in 2023
With the promotional season just around the corner, now’s the time to act. Uncover new growth opportunities, and strategies in our free white paper.
Data-driven Customer-centricity: The Secret Recipe of Business Success
With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.
From Green to Glam: Where consumers sit on the sustainability spectrum
Find out how your brand can approach sustainability wisely through a clear understanding of your consumers’ needs.
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Green Gauge® Consumer Study
This report from GfK Consumer Life shares how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.
Automotive - Understand the auto market
What auto intenders want, and when they want it.