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If you know what sold this Black Friday, you’ll win in the weeks ahead
It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year.
If you know your customer, you can adapt and win.
Peak Season Report 2020: Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.
Know how sustainability concerns impact shopping behavior
Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.
If you know how shopping habits changed, you can drive future sales.
The global pandemic forced consumers to rethink old habits and embrace new ones. Have you adjusted your strategies for the shoppers of tomorrow?
If you know about cultural change, you can adapt to trends first.
Future-proof your plans by predicting how global trends will impact consumer behavior with our TrendKey reports.
Localize your e-commerce strategy for global success.
Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.
If you know what sold this Black Friday, you’ll win in the weeks ahead
If you know your customer, you can adapt and win.
Know how sustainability concerns impact shopping behavior
If you know how shopping habits changed, you can drive future sales.
If you know about cultural change, you can adapt to trends first.
Localize your e-commerce strategy for global success.
GfK. Growth from Knowledge
For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.
If you know what sold on Black Friday, you can plan for the holiday ...
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
Map of the Month: Online & brick-and-mortar purchasing power for toys ...
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.