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  • Values Perspective

    Know what matters most to consumers

    Discover how marketers can draw on values to develop stronger connections with consumers and build long-term loyalty.
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    Separately, we set the standard. Together, we raise the bar.

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    ///CMO Outlook Index

    Get to know the health of marketing and its impact on business with the CMO Outlook Index, based on a global survey of more than 600 marketing leaders.
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GfK. Growth from Knowledge.

For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.

Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.

Strategize | Act | Thrive

Customer success stories

  • GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.
    Daniel Hottinger
    Business Development Director CPD, L'Oreal
  • GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
    Andrew Line
    Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
  • Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.
    Li Ruiqing
    Product Manager, Haier Vietnam

Mission-critical insights for marketing leaders

Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
Visit the resource hub

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Our team: The shapers of tomorrow

We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.
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