You are on the global GfK website. Visit our local website for more offerings and information in your country.
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
Get Foresight on Which Sustainable Shopping Behaviors Will Stick in 2022 and Beyond
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease.
The tech & durables markets are booming. But how much of this is under threat from supply chain challenges? Find out in our on-demand webinar.
Develop strategies that connect with consumers, increase value, and deliver remarkable experiences that keep people coming back for more.
External forces lead to rapid consumer behavior changes. Understand how these forces affect consumer attitudes and choices, so you can excel.
See how we are revolutionizing real-time access to critical knowledge.
Featured product
gfknewron
Make data-driven decisions to grow your brand, fuel innovation, and power go-to-market strategies. with gfknewron
Success story
How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
20.07.2021
Reports
How are online use categories recovering across LATAM and Europe after lockdown? Download our free bi-monthly report
13.07.2021
Reports
Download our free study on European retail in 2020 and 2021 and find out more about trends across European countries.
07.07.2021
News
GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2020.
06.07.2021
Reports
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.
View all
CLIENT PORTALS
