Driving strategic initiatives rooted in gfknewron Consumer
How HP uses GfK’s consumer intelligence to inform short-term tactical actions and strategic medium‑ to long-term decisions.
Decoding the customer journey to improve business results
How Ikea uses GfK Consumer Insights data for decoding the customer journey to improve business results.
Creating the industry standard source of market intelligence
How ABTO, the Belgian trade body for travel tour operators, has created the go-to industry source of consumer and market insights for business planning.
Achieving targets and maximizing sales with GfK’s Market Intelligence
GfK Customer Success Stories
See how brands across the globe rely on GfK’s world-class analytics and expertise to drive business growth.
In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?
What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.