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These are GfK findings for the technical consumer goods market ahead of CES 2022 in Las Vegas.Read more
How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.
Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
From improved communications and increased productivity to time savings, the benefits of modern technology are numerous.