///CMO Outlook Report
See why 78% of senior marketers are optimistic about the future. Uncover emerging trends and how 600+ marketing leaders are turning them into sustainable growth.

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For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.