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How today’s consumers – younger and older – are defying expectations, and how brands can capitalize
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GfK. Growth from Knowledge.
For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver Growth from Knowledge.
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.
Strategize | Act | Thrive
Optimize your brand and marketing performance
Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI
Accelerate and expand your sales & market growth
Know what is selling where, when, and at what price based on robust point of sale data
Amplify your consumer & shopper intelligence
Discover your target customers to understand how they think, act and buy
Uncover your audience's media consumption and behavior
Measure who is consuming which media, when, how often, and on which platforms and devices
Customer success stories
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Deconstructing today’s complex e-commerce shopper
How Unilever has refined its understanding of today’s sophisticated online buyers to enhance performance by channel and category -
Building brand intelligence
How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK -
How AO uses GfK's Market Intelligence service for tactical and strategic decision-making
A tactical and strategic planning tool for UK's market leader -
How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning
Anticipating and reacting to market and business trends with gfknewron Consumer and Predict -
How Indurama uses gfknewron Consumer
Understanding, predicting and maxmizing changing consumer behavior with gfknewron Consumer -
How Philips perfects product portfolios and performance
Philips puts market intelligence at the center of its personal care category strategy in the MENA region -
How IKEA improves its customer journey for stronger business results
See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data. -
How Lenovo maximizes revenue during crucial sales periods
Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data. -
How Vodafone UK transforms brand intelligence to business change
Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers.
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GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.Daniel HottingerBusiness Development Director CPD, L'Oreal
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GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.Andrew LineHead of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
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Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.Li RuiqingProduct Manager, Haier Vietnam

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