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If you know what sold this Black Friday, you’ll win in the weeks ahead
If you know your customer,
you can adapt and win.
Know how sustainability concerns impact shopping behavior
If you know how shopping habits changed, you can drive future sales.
If you know about cultural change, you can adapt to trends first.
Localize your e-commerce strategy for global success.
These are the findings of the GfK Consumer Climate Study for December 2020.Read more
These are the findings of the GfK Consumer Climate Study for November 2020.Read more
With consumers lives centered firmly around the home at the moment, IT and office products continue to be in demand.Read more
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.