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Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
These are the findings of the GfK Consumer Climate Study for April 2021.
Read moreFind out more about the latest GfK findigs on the international book market.
Read moreAI-enabled features give better predictions at speed in highly unpredictable landscapes
Read more12.05.2021
Articles
Our five guidelines for peak week sales planning and portfolio management
22.04.2021
News
GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.
19.04.2021
Reports
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).
01.04.2021
News
GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.
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