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GfK. Growth from Knowledge | GfK Global
GfK. Growth from Knowledge | GfK Global
GfK. Growth from Knowledge | GfK Global
GfK. Growth from Knowledge | GfK Global

GfK. Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

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Press Releases

  • 22.12.2020
    Germany: Consumer climate suffers from hard lockdown

    These are the findings of the GfK Consumer Climate Study for December 2020.

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  • 26.11.2020
    Germany: Consumer climate dealt a blow by second wave

    These are the findings of the GfK Consumer Climate Study for November 2020.

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  • 19.11.2020
    What´s hot this Black Friday

    With consumers lives centered firmly around the home at the moment, IT and office products continue to be in demand.

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Insights

  • 07.01.2021

    GfK. Growth from Knowledge | GfK Global News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK. Growth from Knowledge | GfK Global Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus

  • 02.12.2020

    GfK. Growth from Knowledge | GfK Global News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.

  • 23.11.2020

    GfK. Growth from Knowledge | GfK Global Reports

    Peak Season Report 2020

    Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.