You are on the global GfK website. Visit our local website for more offerings and information in your country.
Join our webinar on September 30 where we will share insights from the third edition of our Who Cares, Who Does study.
Watch our on demand event and learn how AI-powered insights empower you to make data-centric decisions that win today and shape what happens tomorrow.
Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Join our webinar on 29 September.
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease.
Develop strategies that connect with consumers, increase value, and deliver remarkable experiences that keep people coming back for more.
The tech & durables markets are booming. But how much of this is under threat from supply chain challenges? Find out in our on-demand webinar.
See how we are revolutionizing real-time access to critical knowledge.
Featured product
gfknewron
Make data-driven decisions to grow your brand, fuel innovation, and power go-to-market strategies.
Success story
How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
27.09.2021
News
GfK’s Map of the Month for September illustrates the regional distribution of 2021 brick-and-mortar retail turnover in Germany.
15.09.2021
Articles
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
07.09.2021
Events
Watch our on demand event and learn how AI-powered insights empower you to make data-centric decisions that win today and shape what happens tomorrow.
01.09.2021
Articles
AI predictive analytics can help you make intelligent-decisions, reduce bias, and unearth previously hidden insights. Here’s how.
View all
CLIENT PORTALS
