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Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories
Plan with facts. Get key trends in consumer behavior and market forces in our latest report.
Validate your peak season strategies with the latest GfK consumer and market insights and find out how to get set to maximize sales this Q4.
Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their expectations.
The last 20 months have changed business forever. Winning in 2022 demands bold, rapid decision-making supported by data-centric people, culture and tech. Read my recommendations.
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Success story
How Harman uses market and consumer intelligence to maintain and grow market share in fiercely competitive categories.
How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
These are the findings of the GfK Consumer Climate Study for November 2021.
Read moreIn 2021, both consumers and retailers needed to refocus, but despite numerous obstacles to this year's shopping season, GfK is forecasting a positive bottom line overall for the Technical Consumer Goods market in 2021.
Read moreGfK Purchasing Power Europe 2021 study now available.
Read more07.12.2021
Articles
In a fast-moving world, investing in authentic, compelling brand stories, supported by effective positioning and communication, is critical.
06.12.2021
Events
Five days at the start of November, 11 panel sessions, 46 presentations, and over 300 media professionals from 43 countries. Read the summary.
02.12.2021
News
GfK’s Map of the Month for December shows the 2021 regional distribution of retail purchasing power via online and brick-and-mortar retail in Germany.
26.11.2021
Events
Do you want to know more about the latest thinking, data analysis and insights? Check out the recording from our biggest event in 2021 in Poland.
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