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It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year.
Peak Season Report 2020:
Consumers’ shopping behavior has changed. Have you adjusted accordingly?
Know how to win this Black Friday and beyond in our report.
The global pandemic forced consumers to rethink old habits and embrace new ones. Have you adjusted your strategies for the shoppers of tomorrow?
Future-proof your plans by predicting how global trends will impact consumer behavior with our TrendKey reports.
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These are the findings of the GfK Consumer Climate Study for December 2020.
Read moreThese are the findings of the GfK Consumer Climate Study for November 2020.
Read moreWith consumers lives centered firmly around the home at the moment, IT and office products continue to be in demand.
Read more07.01.2021
News
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
03.12.2020
Articles
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
02.12.2020
News
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
23.11.2020
Reports
Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.
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