The Total Package
By measuring the total store, the total consumer and the total omnichannel journey, NielsenIQ and GfK deliver the Full View™ of consumer intelligence.
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Bringing you the Full View on the state of today’s tech markets at IFA Berlin 2024
We are very proud to step forward as IFA’s Insights Partner 2024, bringing the Full ViewTM on market, consumer, and brand intelligence for manufacturers and retailers in consumer electronics.
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Innovate to elevate: Trends in consumer behavior, tech retail and market dynamics
Join us on Oct 1 at 3pm CET/ Oct 2 at 10am CET to unpack the latest trends in consumer behavior, tech retail and market dynamics.
Delivering the Full View™ of consumer intelligence
For 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.
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Putting intelligence at the heart of business strategy
iRobot Japan uses gfknewron for data‑driven decision-making
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How IKEA improves its customer journey for stronger business results
See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.
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Brand tracking with purpose
Consorsbank is reviving its brand with quarterly tracking
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How Samsung Spain uses CIE to grow and protect its leading market position
Different teams across Samsung Spain have developed a clear passion for the data and how it can transform a market, category or segment.
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How Indurama uses gfknewron Predict
Building and supporting strategic initiatives rooted in gfknewron Predict
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How Philips perfects product portfolios and performance
Philips puts market intelligence at the center of its personal care category strategy in the MENA region
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Navigating a dynamic and competitive marketplace
Epson Spain uses gfknewron insights, simulations and forecasts to respond fast to emerging trends
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A strong foundation for effective business planning
Electrolux Nordics uses a rich understanding of the consumer journey to inform strategy and tactics -
Planning aggressive and defensive sales strategies
Vijay Sales uses GfK’s sales intelligence to drive trends, grow market share and increase margin
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Building brand intelligence
How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK
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Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come."Oliver TheurichPeripherals Lead Central Europe, HP Germany -
Consumers are constantly exposed to brand messaging and other stimuli and so their purchase decision represents the combination of both emotional and rational aspects. Therefore, it is essential to understand all the factors that make a consumer prefer one brand over another. GfK’s new brand framework helped us do exactly this. Using the approach, we understood better how purchase decisions were made, and in particular how and why consumers switch between brands. GfK Brand Architect gave us new insights and it helped us develop more personalized experiences that better engage with our customers, and ultimately, help create their lifetime value for Nespresso.Graciela BastidaCRM Manager at Nespresso México -
Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.Li RuiqingProduct Manager, Haier Vietnam -
Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.Vera KocklerMarketing Manager, trinamiX GmbH -
We chose GfK as partner to develop a robust research approach for our comprehensive CTV measurement project in Germany. This included the audit and campaign analysis for evaluation of how much incremental reach CTV can deliver for TV advertising campaigns. Their independent and trusted research expertise helped deliver a successful project involving five brands. The GfK team did a great job in coordination, data preparation and results debrief. We look forward to more joint projects.Andreas GutjahrDirector Communications, EMEA
Mission-critical insights for marketing leaders
Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
The Long-Term Strategy for AI Success?
A Partner Who Delivers the “Full Package”: Experience, Human & Artificial Intelligence, and Best-in-Class Data Governance & Stewardship
Decoding campaign measurement: success beyond sales metrics
In the evolving online landscape, gauging ad effectiveness and justifying marketing spend is increasingly important – and challenging. Marketers must transcend multiple obstacles, the attention issue in particular, to achieve optimal exposure with their valuable long-term brand-building campaigns.
Data-driven Customer-centricity: The Secret Recipe of Business Success
With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.
Supercharge your launch strategies with weekly data
Explore how weekly MI Sales Tracking data will empower you to compete successfully in today’s challenging Tech and Durables market and steer your launches to commercial success.
Forrester study concluded 345% ROI and an investment payback in less than 6 month
Understand the Total Economic Impact™ of gfknewron and discover the cost savings and business benefits enabled by the platform.
gfkconsult
By combining GfK’s unrivaled human expertise, proprietary data insights and AI-backed technology, we provide strategic consultancy services and empower our clients to achieve sustainable brand growth and ROI optimization.