GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.
Business Development Director CPD, L'Oreal
Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.
Drawing on first findings from The Purpose Impact Monitor – a new, ongoing study developed by GfK in association with Goodvertising Agency – our guide will help you understand what makes purpose ads effective and how your brand can deliver on the new for compelling, innovative approaches.
We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.