• GfK_merger_images_US-e1678219526593

    Separately, we set the standard. Together, we raise the bar.

    NIQ and GfK together offer the Full View™ of consumer buying behavior.
    Learn more
  • AdobeStock_431650920

    Connecting with Today’s 50+ Consumer

    How brands can engage a multi-trillion-dollar market that’s hiding in plain sight | Live webinar (June 13)
    Register today
  • Blue - Contrast

    ///CMO Outlook Report

    How CMOs are driving change in an evolving world

    See why 78% of senior marketers are optimistic about the future. Uncover emerging trends and how 600+ marketing leaders are turning them into sustainable growth.
    View the report


Separately, we set the standard. Together, we raise the bar.

For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.

Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.

Strategize | Act | Thrive

Customer success stories

  • GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.
    Daniel Hottinger
    Business Development Director CPD, L'Oreal
  • GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
    Andrew Line
    Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
  • Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.
    Li Ruiqing
    Product Manager, Haier Vietnam

Mission-critical insights for marketing leaders

Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
Visit the resource hub

Trending insights


Decoding campaign measurement: success beyond sales metrics

In the evolving online landscape, gauging ad effectiveness and justifying marketing spend is increasingly important – and challenging. Marketers must transcend multiple obstacles, the attention issue in particular, to achieve optimal exposure with their valuable long-term brand-building campaigns.
Find out more
shutterstock_1957120951 (1)-1

Featured solution

Industry Page_Auto_Hero Image

Our team: The shapers of tomorrow

We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.
Join us