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Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories
Plan with facts. Get key trends in consumer behavior and market forces in our latest report.
Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.
Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
Validate your peak season strategies with the latest GfK consumer and market insights and find out how to get set to maximize sales this Q4.
Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their expectations.
The last 20 months have changed business forever. Winning in 2022 demands bold, rapid decision-making supported by data-centric people, culture and tech. Read my recommendations.
See how we are revolutionizing real-time access to critical knowledge.
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Success story
How Harman uses market and consumer intelligence to maintain and grow market share in fiercely competitive categories.
How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
These are the findings of the GfK Consumer Climate Study for November 2021.
Read moreIn 2021, both consumers and retailers needed to refocus, but despite numerous obstacles to this year's shopping season, GfK is forecasting a positive bottom line overall for the Technical Consumer Goods market in 2021.
Read moreGfK Purchasing Power Europe 2021 study now available.
Read more26.11.2021
Events
Do you want to know more about the latest thinking, data analysis and insights? Check out the recording from our biggest event in 2021 and get the information that will help you to achieve better business results.
24.11.2021
Reports
Consumer and market intelligence to shape your 2022 business strategies
23.11.2021
Webinars
Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories
22.11.2021
Events
Join our session: “Shaping tomorrow" which highlights future growth opportunities for the industry
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