GfK. Growth from Knowledge | GfK Global

Talking Tech webinar: Today’s markets and tomorrow’s opportunities

Capitalize on seismic shifts in the tech landscape and consumer behavior
GfK at The Economist’s Sustainability Week 2021

Presentation video and slides now available on demand.
How We Measure Up:
GfK Annual Sustainability Report 2020

Find out how GfK contributes to a sustainable future for our People, Partners and Planet by reading our first annual sustainability report
If you know how buying habits changed, you can outperform competitors.

Rethink your strategy today to reach new customers of tomorrow.
If you know how online behavior has changed, you can inspire action.

Reach people on the channels where they spend their time. Get the insights in our Online Behavior report.
Brand insights for a new era

Develop strategies that connect with consumers, increase value, and deliver remarkable experiences that keep people coming back for more.
gfknewron 2.0: Powerful new features available

AI-enabled features give better predictions at speed in highly unpredictable landscapes

Talking Tech webinar: Today’s markets and tomorrow’s opportunities
GfK at The Economist’s Sustainability Week 2021
How We Measure Up:
GfK Annual Sustainability Report 2020
If you know how buying habits changed, you can outperform competitors.
If you know how online behavior has changed, you can inspire action.
Brand insights for a new era
gfknewron 2.0: Powerful new features available

Solution Categories

Consumer & Shopper Intelligence

Shopper Intelligence

Marketing Effectiveness

Market & Retail Intelligence

Retail Intelligence

Media Measurement

Success story

Ingram Micro

Samsung

Lenovo

Conquering changing market, customer and channel trends

How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE)

How Samsung Spain uses CIE to grow and protect its leading market position
Mastering tactical business decision making with GfK´s weekly data

How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods

Press Releases

07.04.2021

International book markets with mixed annual results in 2020

Find out more about the latest GfK findigs on the international book market.
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29.03.2021

gfknewron 2.0: exciting new features to boost product revenue and take market share

AI-enabled features give better predictions at speed in highly unpredictable landscapes
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25.03.2021

Easing of the Lockdown at the beginning of March stimulates Consumer Climate in Germany

These are the findings of the GfK Consumer Climate Study for February 2021.
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Insights

01.04.2021

News

GfK updates digital maps for Germany, Austria, and Switzerland

GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

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30.03.2021

News

Map of the Month: GfK Regional Consumer Styles, Self-indulgers, ...

GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.

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30.03.2021

Events

GfK at The Economist Event` Sustainability Week 2021, March 22 - 25

We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.

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22.03.2021

News

GfK releases RegioGraph 2021

The latest version of RegioGraph is now available. GfK’s geomarketing software has been used by companies across all sectors for the past 30 years.

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We haven’t just changed the rules. We’ve reinvented the game.

Experience power of predictions

You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.

GfK. Growth from Knowledge | GfK Global