Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come.
Peripherals Lead Central Europe, HP Germany
Brand and Marketing performance: helping businesses optimize their branding strategies to deliver results
Last year, we took the challenge to change provider and go with the GfK Brand Architect framework for our multi-country brand tracker. We wanted to re-establish the basis as our previous approach didn't really work for the 14 countries we are covering as part of our brand research program.Prior to the delivery to the countries, we worked closely with GfK to make tangible and relevant business recommendations. Feedback from the countries has been very positive; they trust and feel confident about the results they receive from GfK Brand Architect. The evidence is that they're using the insights, which for me is one of the biggest achievements.
Senior Brand Manager, Angelini Pharma
Consumer and shopper intelligence: helping businesses understand their shoppers to maximise opportunities
GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers."
Business Development Director CPD, L'Oreal
Sales and Market Growth: see how GfK can help your business with Market Intelligence
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
Head of Consumer PC & Visuals 4P Lenovo, UK and Ireland
Retail: Discover how we're helping Retailers across the globe
In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.
Commercial Director, Italy, Euronics
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