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Case Study Overview Page_Header_mirrored

Customer Success Stories

See how brands across the globe rely on GfK’s world-class analytics and expertise to drive business growth

Learn how businesses are partnering with GfK to unlock growth from knowledge

  • In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.
    Stefano Polla
    Commercial Director Italy, Euronics
  • GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers."
    Daniel Hottinger
    Business Development Director CPD, L'Oreal
  • GfK's weekly data helps us to adjust forecasts and promotrions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business."
    Andrew Line
    Head of Consumer PC & Visuals 4P Lenovo UK and Ireland