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  • Trends and forecasting 4 min
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    Winning in times of disruption: Leadership during crisis

    Think back to just before the crisis. Economists were already talking about a..

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  • Point of sales tracking 2 min
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    How brand share volatility is affected by COVID-19

    Strong brands are the lifeblood to generate aspirational demand and to foster trust..

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  • Consumer Goods 4 min
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    How retailers can adapt to changing consumer behavior

    The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

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  • Travel and hospitality 6 min
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    How city planners can influence urban mobility post-lockdown

    This is the third blog in our series about changes in urban mobility due to altered..

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  • Travel and hospitality 7 min
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    4 futures for urban mobility post-lockdown

    This is a follow-up of our previous blog on how urban mobility behavior has changed..

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  • Travel and hospitality 3 min
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    Urban mobility after lockdown: Travel behavior post-coronavirus

    In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts..

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  • Trends and forecasting 3 min
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    Report: Impact of COVID-19 on consumer behavior

    Not to make light of a very serious situation, but I got an email the other day from..

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  • Point of sales tracking 3 min
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    Coronavirus impact on the tech market

    The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

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  • Trends and forecasting 3 min
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    What does the future of Millennials look like?

    As the oldest members of this oft-discussed group prepare to turn 40, the future of..

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  • Consumer Goods 3 min
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    Consumers seek health innovations from brands

    The relationship between consumers and their health is transforming at an..

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  • Consumer Goods 2 min
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    Clashing consumer trends battle for energy efficiency – pt. 2

    In part one of this blog series, we identified two clashing trends when it comes to..

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  • Consumer Goods 1 min
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    Clashing consumer trends battle for energy efficiency - pt. 1

    What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

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  • Trends and forecasting 2 min
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    Is your market segmentation lonely? 5 ways to know

    At their best, market segmentations can serve as blueprints for brand strategy,..

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  • Trends and forecasting 4 min
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    A growing demand for ethical innovation in technology

    The reckoning of the importance of ethics in tech and the need for new approaches to..

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  • Trends and forecasting 4 min
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    Retail trends and technologies – pt. 2

    In our previous blog on retail trends & technologies, we discussed how retailers can..

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  • Trends and forecasting 3 min
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    How Marketers Can Adapt to TV Programming Trends

    Even though we are still kicking off the year, we’re also winding down the latest..

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  • Trends and forecasting 2 min
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    What drives price movements of tech devices?

    It is a common assumption among consumers that the retail price of flagship tech..

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  • Travel and hospitality 2 min
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    Key insights within travel: Three current themes for exploration

    With summer fast approaching – yes, it officially started on June 21st – Americans..

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  • Trends and forecasting 3 min
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    In the fourth industrial revolution, customers remain king. What about workers?

    There is no doubt we are in the midst of a fourth industrial revolution – one in which..

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  • Trends and forecasting 4 min
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    Gamers often run counter to stereotypes: Here’s what you need to know about them

    “That was close... watch out!” That was my husband, his eyes fixated on his 32-inch..

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  • Trends and forecasting 3 min
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    Tapping into people’s need to take a break

    I had two friends who posted on Facebook recently within hours of each other. One had..

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  • Trends and forecasting 4 min
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    A generation without a name, but not without a voice

    In recent weeks, teens and even tweens have grabbed the nation’s attention with their..

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  • Consumer Life 2 min
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    In a fast-moving marketplace, trusted opinions matter more than ever

    We all know them: people who we instinctively feel we can turn to for advice on a..

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  • Consumer Life 2 min
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    The case for micro-generations: An Xennial takes on Gen X

    I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the..

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  • Consumer Life 2 min
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    Disrupting sports broadcasting: Hidden opportunities for sports streamers

    Winter has come for American sports fans in the best possible way, as this Sunday’s..

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  • Consumer Life 3 min
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    Xennials: An untapped opportunity for marketers

    Much has been written about US generations for, well, generations. Starting with the..

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  • Point of sales tracking 3 min
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    Tech developments that will impact your supply chain in 2018

    Fast changing customer purchase cycles have made supply chains more and more complex..

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  • Trends and forecasting 3 min
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    What’s in store for the holidays?

    It’s again the time of the year when retailers are eager for the attention and wallet..

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  • Trends and forecasting 2 min
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    Helping British consumers search for solace: Key trends for the year ahead

    As we look towards 2018, the one thing we can be certain about the year ahead is that..

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  • Consumer Life 2 min
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    The home is (still) where it’s at

    Ah, the home. A place to relax. A place to connect. A place to entertain. A place to..

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  • Trends and forecasting 2 min
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    What impact is renewal transparency having on the British motor insurance market?

    If you have renewed your motor insurance recently you may have noticed that the price..

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  • Consumer Life 2 min
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    Consumers are stressed, but confident: Surprising results from our Mood of the World 2017 study

    “I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every..

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  • Trends and forecasting 2 min
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    #Decade: What ten years of hashtags tells us about consumers today

    On August 23, the hashtag turned 10 years old.  Before achieving internet fame, it was..

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  • Consumer Goods 1 min
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    Dads are shopping more and brands are important anchors

    Dads are changing.  As more mothers have entered the workforce and become empowered..

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  • Consumer Life 3 min
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    Get them out to the ball game: How brands can leverage the power of sports fans

    As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans..

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  • Trends and forecasting 3 min
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    The big, hairy, new luxury mindset and the opportunities it offers brands

    Being a 23 year old male, less than two years removed from undergrad, I’m still..

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  • Consumer Goods 2 min
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    What your brand can do now to attract tomorrow’s moms

    Nothing is more central to society, or more relevant to the fates of so many brands,..

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  • Consumer Life 3 min
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    Looking for the future of mobile? Take a trip to Beijing

    ‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

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  • Consumer Life 2 min
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    Globally, concern for the environment is rising – and this has implications for brands

    Breaking news -- people like clean air and water!

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  • Consumer Goods 2 min
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    Forecasting the 2017 market for Major Domestic Appliances

    Things are looking up for the global Major Domestic Appliances (MDA) market in 2017...

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  • Consumer Life 2 min
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    What now? The consumer mood – it may not be what you think

    Cisco Systems has recently been running an ad of Ewan McGregor marveling over the..

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  • Consumer Life 2 min
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    Innovating in a post-Brexit Britain

    Since the referendum on June 23rd and the decision of the British people to leave the..

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  • Consumer Goods 2 min
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    A little perspective: The long term view of consumer confidence

    Last week, after the Chelsea bombings, a friend of mine called and asked how..

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  • Consumer Goods 3 min
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    What you need to know to leverage consumers’ renewed focus on homes

    According to figures released late last month, sales of new single-family homes..

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  • Trends and forecasting 2 min
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    The world is watching: Consumers' global mindset ahead of the 2016 Olympics

    Founded in the late 19th century, the Olympic Games were meant to bring the world..

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  • Consumer Life 2 min
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    Can brands provide the leadership that Americans desire?

    What do Americans want in a leader? What are their hopes and dreams for the country?..

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  • Consumer Goods 2 min
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    3 things businesses can learn from the direct selling industry

    Though media has popularized the rise of the peer to peer economy through the lens of..

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  • Consumer Goods 2 min
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    Hitting the road: What do Americans’ vacation plans tell us about consumer life today?

    Though the U.S. is often known for taking less vacation time than it is due, its..

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  • Trends and forecasting 3 min
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    Who will triumph in China’s wearables market?

    While the wearables market hasn’t boomed as manufacturers had hoped, this space is far..

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  • Trends and forecasting 2 min
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    The emerging middle class in Asia and the rise of Asia’s tech market

    The emerging middle class in Asia can be characterized as ‘aspirational achievers’...

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  • Trends and forecasting 3 min
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    How remote working is changing the way IT services are sold

    The world has quite literally become our office. Advancements in mobile services,..

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  • Trends and forecasting 2 min
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    Six challenges for every potential smart home supplier

    The widespread adoption of the smart (connected) home is getting tantalizingly nearer. So..

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  • Trends and forecasting 2 min
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    More than half of Brazilian drivers are ready to embrace the connected car: but what do they want?

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Consumer Goods 2 min
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    Who really leads in the kitchen?

    It’s probably fair to say that retailers target most of their advertising for “all..

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  • Trends and forecasting 4 min
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    The connected car - what grinds russia's gears

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Trends and forecasting 2 min
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    The vehicle is no longer solely the province of the automotive manufacturer

    Safety, economy and entertainment are the three main benefits of the connected car. They..

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  • Trends and forecasting 2 min
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    The differences and similarities in the german and austrian tire markets

    Are the German and the Austrian tire markets actually as similar as they might seem?..

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  • Trends and forecasting 2 min
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    What do American drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Trends and forecasting 2 min
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    Will wearable watches drive the cars of the future?

    First it was central locking, then the transponder key. Will wearable watches be driving..

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  • Consumer Goods 1 min
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    Food for thought: which european markets offer the most potential for online sales of technical consumer goods?

    Technical Consumer Goods – it’s a vast market, but how do sales breakdown online..

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  • Trends and forecasting 2 min
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    What do German drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Trends and forecasting 2 min
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    What you need to know about trends driving the global automotive market

    Automakers must increasingly cater to the tastes and preferences of consumers in..

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  • Trends and forecasting 2 min
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    What do Japanese drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Trends and forecasting 2 min
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    Safety first: the road to self-drive

    Not so long ago it was a concept associated with science fiction. Now the dream of the..

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  • Trends and forecasting 3 min
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    The corporate IoT and security

    The "Internet of Things" (IoT) is one of the most revolutionary trends in technology..

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  • Trends and forecasting 1 min
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    The japanese tire market: different generations, different preferences

    The automotive aftermarket in Japan consists of four main sales channels, and who uses..

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  • Trends and forecasting 1 min
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    Gaining traction: truck tire sales in europe

    Some of the most perplexing questions in marketing are indeed some of the most..

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  • Trends and forecasting 1 min
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    Why Japanese tire manufacturers need to be ready for the next tax hike

    Young Japanese are known around the world as trendsetters - in the world of anime,..

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  • Consumer Goods 2 min
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    The (Social) Science of Complaining for Belgians

    Remember that time you wrote a letter and sent it to your energy provider because you..

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  • Trends and forecasting 2 min
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    Emerging markets set the pace for technology devices in 2015

    Ask many companies what will be the most attractive market for their technology..

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  • Trends and forecasting 3 min
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    Smart value in the smartphone market: the highs and lows

    Within as little as three years, 69% of the planet’s population will own a smartphone...

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  • Trends and forecasting 1 min
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    Does Generation Y really hate driving?

    It has become common currency in recent times to classify Generation Y as uniformly..

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  • Trends and forecasting 4 min
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    Prepaid cards: A changing consumer profile

    The verdict is unanimous: Prepaid cards are the fastest growing segment of the card..

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  • Trends and forecasting 3 min
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    Insights from the new GfK French truck tire panel

    I have been working with retail panels for 14 years, but something I experienced..

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  • Trends and forecasting 3 min
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    The Internet of Things: Fresh potential for businesses but with familiar pitfalls

    The Internet of Things (IoT) is coming, and will transform the way businesses function..

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  • Trends and forecasting 1 min
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    Think differently about mobile research

    Smartphones and tablets are becoming involved in almost everything that we do. This..

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  • Trends and forecasting 2 min
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    The Brand Divorce

    In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the..

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  • Consumer Goods 1 min
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    Achievers in Africa: The Rise of Sophisticated Consumers Who Know What They Want

    Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In..

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  • Consumer Goods 3 min
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    Consumer goods and social media: listening and learning from people in today’s connected world

    Consumer goods brands can make effective use of the conversations people have on the web..

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  • Trends and forecasting 1 min
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    How Women Can Help Gaming Companies Win Big

    What do women want? The answer just might be online games. The surprise for many is..

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  • Consumer Goods 3 min
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    Maximising Mobile at BAFTA

    It can feel as though we are constantly being bombarded with facts, figures and..

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  • Consumer Goods 3 min
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    The “Device Neutral” Future of Consumer Insights

    Every smart researcher wakes up at least once a year with the same worry in mind:

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  • Consumer Goods 2 min
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    Skip Ad in 5...4...3...2...1

    Whilst browsing to watch a product review on one of the world's most frequented video..

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  • Consumer Goods 1 min
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    Hispanic Marketing: A Family Affair

    There are many reasons to target Hispanic consumers. The most obvious one is size. The US..

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  • Travel and hospitality 2 min
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    Hand in hand: How mobile web and the travel sector are made for each other

    Timing and relevance – these are the keys to optimising your mobile web strategy. And if..

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  • Trends and forecasting 1 min
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    The data agenda: can Big Data and privacy co-exist?

    Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset..

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  • Trends and forecasting 2 min
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    Going Green Not So Easy for Brazilian Drivers

    Brazilians, despite their tendency to think in a green way, have few options for..

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  • Trends and forecasting 1 min
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    The evolution of software: intelligent and social user experiences

    In 2011, the American entrepreneur and software engineer Marc Andreessen, declared that..

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  • Trends and forecasting 2 min
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    Implications of the Rise of TV Everywhere and Video-on-Demand

    This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV..

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  • Trends and forecasting 1 min
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    Phablets: will Europe close the gap on Asia's take-up?

    In December last year, every fourth smartphone bought in Hong Kong, Singapore and Korea..

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  • Consumer Goods 2 min
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    The Awakening of Animal Anthropomorphism

    As reported in the Journal of Current Biology,  dogs are far more attuned to human..

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  • Trends and forecasting 2 min
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    China: smartphone market domination...but at what cost?

    Famous for its Great Wall, giant pandas, terracotta warriors and one-child policy, there..

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  • Consumer Goods 2 min
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    Big Opportunities from Thinking Small

    While many mature markets are recovering from economic crisis at the macro level,..

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  • Consumer Goods 2 min
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    From Depths of Winter, Good News for Brands

    To those who think a little Polar Vortex would knock New Yorkers off their fashion game,..

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  • Trends and forecasting 3 min
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    The King is dead, long live the King.

    The phrase, “Cash is King” no longer applies in my house. The product development and..

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  • Consumer Goods 1 min
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    Raising a Glass to Great Values-Based Branding in South Africa

    A recent example from South Africa showcased that good alignment between brand values and..

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  • Trends and forecasting 2 min
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    2014 major consumer trends – and how they affect Automotive

    Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the..

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  • Consumer Goods 2 min
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    Word-of-mouth grows in India – pass it on!

    As the world becomes more and more interconnected, more social and more open to switching..

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  • Trends and forecasting 1 min
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    Wearable tech: this season's must-have insight on the latest trend

    Undoubtedly one of this year’s buzz phrases, ‘wearable computing’ is yet another..

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  • Trends and forecasting 1 min
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    Help Consumers Achieve Life Goals in 2014

    2014 is fast approaching, and the turn of the year is often a time to reflect on what..

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  • Trends and forecasting 1 min
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    Black Friday Goes Global – You Read it Here First

    Shoppers in the US are accustomed to the Holiday shopping period beginning on Black..

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  • Consumer Goods 2 min
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    The New American Mobility

    With the days getting darker and the temperatures dropping, talk among my consumer-trend..

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  • Consumer Goods 1 min
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    Execution is Key to Successful New Ideas

    I love an inspiring story to trigger a blog and Thankyou, based in Australia, has..

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  • Consumer Goods 3 min
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    If the choux fits....

    Here in Britain, there’s been a furore of excitement over the latest series of the..

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  • Consumer Goods 2 min
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    Five Years On, A Savvier Shopper Emerges

    A little over five years ago, the bankruptcy of Lehman Brothers signalled the beginning..

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  • Trends and forecasting 2 min
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    Consumers Increasingly Control Connections

    The ability to be connected anywhere really is great. The power to have an instant..

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  • Consumer Goods 1 min
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    Super Connected Consumers: An Influential Group Shaping Tomorrow

    There is no doubt that the explosion of digital technology use is changing the world..

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  • Trends and forecasting 2 min
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    Young Brits Forged in the Heat of Recession

    Consumers in many mature markets around the world have been profoundly changed by the..

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  • Consumer Goods 1 min
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    Consumers Key to Future Chinese Growth

    This week’s GDP growth figures from China confirmed a trend towards cooling growth in the..

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  • Trends and forecasting 2 min
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    Finding the Right Phone at the Right Price

    Two years ago my Mum upgraded her mobile phone from a basic feature phone to one that..

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  • Consumer Goods 1 min
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    Expanded Horizons in Asia

    It’s always interesting to explore new countries – but especially when you have access to..

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  • Consumer Goods 1 min
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    Engaging High-Growth Consumers

    Marketing messages come at consumers increasingly frequently these days, and in..

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  • Trends and forecasting 2 min
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    4G: keeping up with the competition

    2013 has been branded ‘the year of 4G adoption’ – 4G being the fourth-generation mobile..

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  • Trends and forecasting 2 min
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    Getting Past the Sentiment: Archiving Our Lives

    In the course of recent spring cleaning, my husband came across home videos taken when..

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  • Consumer Goods 2 min
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    I Came, I Saw, I Bought Elsewhere

    Showrooming is increasingly on the agenda of marketers and retailers, as the practice..

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  • Consumer Goods 2 min
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    Shhhh….it’s a secret!

    Roper Reports® Worldwide has been following with interest the trend that consumers around..

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  • Consumer Goods 2 min
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    Earth Day Goes Digital

    Americans continue to take small steps when it comes to environmental protection, but in..

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  • Trends and forecasting 3 min
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    Smart Data: Look-a-likes

    Cambridge University and the Microsoft Research Centre have discovered that Facebook..

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  • Consumer Goods 3 min
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    Taking the ‘Cheap’ Out of Value

    At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..

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  • Consumer Goods 2 min
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    Egg-cam Courts Considered Consumers

    We hear a lot about traceability and the provenance of the food we eat these days, and..

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  • Consumer Goods 2 min
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    Streamlined Tech Comes of Age

    The growth of technology has been viewed in numerous lights over the years. Writer Aldous..

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  • Consumer Goods 3 min
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    Cooking Up The Perfect Mobile Recipe App

    We all have to eat; preferably every day. For better or worse, I often find myself..

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  • Consumer Goods 2 min
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    High Street vs. High Speed

    January is, invariably, a testing time for retailers, as results from the end-of-year..

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  • Trends and forecasting 1 min
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    Consumer demand in the global tech market

    Every January, Las Vegas plays host to the greatest tech event on earth, the Consumer..

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  • Consumer Goods 1 min
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    UK - What's next for mobile in 2013?

    2013 promises to be a very interesting year within the Telecoms industry. Key market..

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  • Consumer Goods 2 min
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    Keeping it Real in a Virtual World

    I want to tell you that reading this blog could well be an unsatisfying experience for..

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  • Trends and forecasting 2 min
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    US Elections Point to Continued Social Media Revolution

    Consumers’ lives are increasingly being reshaped by the constant possibilities of..

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  • Consumer Goods 1 min
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    My Bookshop Has the Ethical Angle Covered

    We hear a lot these days about consumers wanting to - and sometimes feeling under..

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  • Trends and forecasting 2 min
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    The Environment, Emerging Markets, and Consumer Choices

    Leap-frogging – it is a term that is used a lot when it comes to the development of..

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  • Consumer Goods 1 min
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    Once Bitten, Twice Shy: Mood of the World 2012 Briefing

    How are global consumers feeling about economic issues? What pressures do they face,..

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  • Trends and forecasting 2 min
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    Brit’s Olympic Experiences

    It has been an unforgettable summer for Britain. Anyone who was lucky enough to attend..

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  • Consumer Goods 1 min
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    Modern Marketing Must Put Consumers in Charge

    Remember the line about a camel being a horse designed by committee? This idea flashed..

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  • Consumer Goods 2 min
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    How to Create Well-Branded Advertising

    Advertising basics

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  • Consumer Goods 2 min
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    The emergence of a new global TV landscape

    TV is in the middle of a technology revolution which has the potential to completely..

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  • Consumer Goods 1 min
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    Escape Your Pricing Strictures

    In order to survive and continue to be successful in a challenging marketplace, companies..

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  • Consumer Goods 2 min
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    Brazil's Olympic Ambitions

    As a Brazilian living in London, it was really exciting to be in the Olympic city, see..

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  • Trends and forecasting 1 min
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    Tech and the American Voter

    With the 2012 campaign in full swing, it’s clear that digital technology and advertising..

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  • Geo Marketing 2 min
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    Why Online? It’s Where Influentials Are Headed

    In his book Imagine, Jonah Lehrer writes that creativity expands with connection. The..

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  • Travel and hospitality 1 min
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    Trend Synergy Leads to a Shining Hailo

    As soon as I got my new smart phone, one of the first apps that popped up on my screen..

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  • Trends and forecasting 1 min
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    The Japan Scenario - The Certain Uncertainties of Growing Old

    One of the potential outcomes for developed markets of the world in the next few years..

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  • Trends and forecasting 6 min
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    Social Media Mania
    From social hype to a selective future
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  • Consumer Goods 2 min
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    Strange Bedfellows

    The Mood of the World Report will be especially important this year

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  • Trends and forecasting 1 min
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    Who’s Driving Automotive Innovation?

    One of the crucial stories for global marketers and manufacturers in coming years is..

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  • Consumer Goods 1 min
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    Uncles and Other Amusing Relatives

    I can’t remember what I was looking for at the time, of course, but I recently came..

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  • Consumer Goods 2 min
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    Consumer Mood A Window On The Future

    This coming month sees the release of the first deliverable from the new batch of..

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  • Consumer Goods 2 min
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    Prestige Worth Paying For

    Recent reports of surging growth among luxury goods makers such as LVMH and Burberry..

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  • Consumer Goods 2 min
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    Earth Day | Now & Next

    Sunday, April 22, 2012, marked the 42nd anniversary of Earth Day in the United States...

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  • Trends and forecasting 1 min
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    Considered Consumers have an Achiever mindset

    There is increasing evidence that brands need to be socially responsible these days...

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  • Consumer Goods 1 min
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    Considered Consumers are Influentials

    There is increasing evidence that brands need to be socially responsible these days...

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  • Consumer Goods 1 min
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    Considered Consumers value Quality

    There is increasing evidence that brands need to be socially responsible these days...

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  • Consumer Goods 1 min
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    Considered Consumers seek Transparency

    There is increasing evidence that brands need to be socially responsible these days...

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  • Trends and forecasting 1 min
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    OMG: Online Communication is Helping to Bridge the Generation Gap

    The writing is on the (Facebook) wall: more and more communication is moving online. And..

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  • Trends and forecasting 1 min
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    Consumers Who’ll Speculate to Accumulate

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