Think back to just before the crisis. Economists were already talking about a..
Strong brands are the lifeblood to generate aspirational demand and to foster trust..
The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..
This is the third blog in our series about changes in urban mobility due to altered..
In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts..
Not to make light of a very serious situation, but I got an email the other day from..
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..
As the oldest members of this oft-discussed group prepare to turn 40, the future of..
The relationship between consumers and their health is transforming at an..
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..
At their best, market segmentations can serve as blueprints for brand strategy,..
The reckoning of the importance of ethics in tech and the need for new approaches to..
Even though we are still kicking off the year, we’re also winding down the latest..
It is a common assumption among consumers that the retail price of flagship tech..
With summer fast approaching – yes, it officially started on June 21st – Americans..
There is no doubt we are in the midst of a fourth industrial revolution – one in which..
“That was close... watch out!” That was my husband, his eyes fixated on his 32-inch..
I had two friends who posted on Facebook recently within hours of each other. One had..
We all know them: people who we instinctively feel we can turn to for advice on a..
I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the..
Winter has come for American sports fans in the best possible way, as this Sunday’s..
Much has been written about US generations for, well, generations. Starting with the..
Fast changing customer purchase cycles have made supply chains more and more complex..
It’s again the time of the year when retailers are eager for the attention and wallet..
As we look towards 2018, the one thing we can be certain about the year ahead is that..
Ah, the home. A place to relax. A place to connect. A place to entertain. A place to..
If you have renewed your motor insurance recently you may have noticed that the price..
“I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every..
On August 23, the hashtag turned 10 years old. Before achieving internet fame, it was..
Dads are changing. As more mothers have entered the workforce and become empowered..
As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans..
Being a 23 year old male, less than two years removed from undergrad, I’m still..
Nothing is more central to society, or more relevant to the fates of so many brands,..
‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..
Breaking news -- people like clean air and water!
Things are looking up for the global Major Domestic Appliances (MDA) market in 2017...
Cisco Systems has recently been running an ad of Ewan McGregor marveling over the..
Since the referendum on June 23rd and the decision of the British people to leave the..
According to figures released late last month, sales of new single-family homes..
Founded in the late 19th century, the Olympic Games were meant to bring the world..
What do Americans want in a leader? What are their hopes and dreams for the country?..
Though media has popularized the rise of the peer to peer economy through the lens of..
Though the U.S. is often known for taking less vacation time than it is due, its..
While the wearables market hasn’t boomed as manufacturers had hoped, this space is far..
The emerging middle class in Asia can be characterized as ‘aspirational achievers’...
The world has quite literally become our office. Advancements in mobile services,..
The widespread adoption of the smart (connected) home is getting tantalizingly nearer. So..
The connected car will be a reality within a few years, as enhanced safety, economy..
It’s probably fair to say that retailers target most of their advertising for “all..
The connected car will be a reality within a few years, as enhanced safety, economy..
Safety, economy and entertainment are the three main benefits of the connected car. They..
Are the German and the Austrian tire markets actually as similar as they might seem?..
First it was central locking, then the transponder key. Will wearable watches be driving..
Technical Consumer Goods – it’s a vast market, but how do sales breakdown online..
Automakers must increasingly cater to the tastes and preferences of consumers in..
Not so long ago it was a concept associated with science fiction. Now the dream of the..
The "Internet of Things" (IoT) is one of the most revolutionary trends in technology..
The automotive aftermarket in Japan consists of four main sales channels, and who uses..
Some of the most perplexing questions in marketing are indeed some of the most..
Young Japanese are known around the world as trendsetters - in the world of anime,..
Remember that time you wrote a letter and sent it to your energy provider because you..
Ask many companies what will be the most attractive market for their technology..
Within as little as three years, 69% of the planet’s population will own a smartphone...
It has become common currency in recent times to classify Generation Y as uniformly..
The verdict is unanimous: Prepaid cards are the fastest growing segment of the card..
I have been working with retail panels for 14 years, but something I experienced..
The Internet of Things (IoT) is coming, and will transform the way businesses function..
Smartphones and tablets are becoming involved in almost everything that we do. This..
In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the..
Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In..
Consumer goods brands can make effective use of the conversations people have on the web..
What do women want? The answer just might be online games. The surprise for many is..
It can feel as though we are constantly being bombarded with facts, figures and..
Every smart researcher wakes up at least once a year with the same worry in mind:
Whilst browsing to watch a product review on one of the world's most frequented video..
There are many reasons to target Hispanic consumers. The most obvious one is size. The US..
Timing and relevance – these are the keys to optimising your mobile web strategy. And if..
Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset..
Brazilians, despite their tendency to think in a green way, have few options for..
In 2011, the American entrepreneur and software engineer Marc Andreessen, declared that..
This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV..
In December last year, every fourth smartphone bought in Hong Kong, Singapore and Korea..
Famous for its Great Wall, giant pandas, terracotta warriors and one-child policy, there..
While many mature markets are recovering from economic crisis at the macro level,..
To those who think a little Polar Vortex would knock New Yorkers off their fashion game,..
The phrase, “Cash is King” no longer applies in my house. The product development and..
A recent example from South Africa showcased that good alignment between brand values and..
Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the..
As the world becomes more and more interconnected, more social and more open to switching..
Undoubtedly one of this year’s buzz phrases, ‘wearable computing’ is yet another..
2014 is fast approaching, and the turn of the year is often a time to reflect on what..
Shoppers in the US are accustomed to the Holiday shopping period beginning on Black..
With the days getting darker and the temperatures dropping, talk among my consumer-trend..
Here in Britain, there’s been a furore of excitement over the latest series of the..
A little over five years ago, the bankruptcy of Lehman Brothers signalled the beginning..
The ability to be connected anywhere really is great. The power to have an instant..
There is no doubt that the explosion of digital technology use is changing the world..
Consumers in many mature markets around the world have been profoundly changed by the..
Two years ago my Mum upgraded her mobile phone from a basic feature phone to one that..
It’s always interesting to explore new countries – but especially when you have access to..
Marketing messages come at consumers increasingly frequently these days, and in..
2013 has been branded ‘the year of 4G adoption’ – 4G being the fourth-generation mobile..
In the course of recent spring cleaning, my husband came across home videos taken when..
Showrooming is increasingly on the agenda of marketers and retailers, as the practice..
Roper Reports® Worldwide has been following with interest the trend that consumers around..
Americans continue to take small steps when it comes to environmental protection, but in..
Cambridge University and the Microsoft Research Centre have discovered that Facebook..
At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..
We hear a lot about traceability and the provenance of the food we eat these days, and..
The growth of technology has been viewed in numerous lights over the years. Writer Aldous..
We all have to eat; preferably every day. For better or worse, I often find myself..
January is, invariably, a testing time for retailers, as results from the end-of-year..
2013 promises to be a very interesting year within the Telecoms industry. Key market..
I want to tell you that reading this blog could well be an unsatisfying experience for..
Consumers’ lives are increasingly being reshaped by the constant possibilities of..
We hear a lot these days about consumers wanting to - and sometimes feeling under..
Leap-frogging – it is a term that is used a lot when it comes to the development of..
How are global consumers feeling about economic issues? What pressures do they face,..
It has been an unforgettable summer for Britain. Anyone who was lucky enough to attend..
Remember the line about a camel being a horse designed by committee? This idea flashed..
TV is in the middle of a technology revolution which has the potential to completely..
In order to survive and continue to be successful in a challenging marketplace, companies..
As a Brazilian living in London, it was really exciting to be in the Olympic city, see..
With the 2012 campaign in full swing, it’s clear that digital technology and advertising..
As soon as I got my new smart phone, one of the first apps that popped up on my screen..
One of the potential outcomes for developed markets of the world in the next few years..
The Mood of the World Report will be especially important this year
One of the crucial stories for global marketers and manufacturers in coming years is..
I can’t remember what I was looking for at the time, of course, but I recently came..
This coming month sees the release of the first deliverable from the new batch of..
The writing is on the (Facebook) wall: more and more communication is moving online. And..
China’s impact on the global economy has so far been mainly export-driven, but it is..
As usual, one of the main talking points of this year’s Super Bowl was the attendant..
At midnight on January 23, 2012, 1.3 billion people in China and millions of ethnic..
The evolution of messaging
People love tradition since it reflects reliable, well known experiences and memories...
The 'INCH' Revolution
According to the Census Bureau, Hispanics accounted for more than half (56%) of U.S...