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  • Media measurement 3 min
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    Hybrid media measurement influenced by COVID-19

    “If we want things to stay as they are, things will have to change” -Giuseppe di..

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  • Media measurement 3 min
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    Why is cross-media so important?

    Why do we need to track consumers across all channels and devices? Why can’t we just..

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  • Media measurement 3 min
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    In a crossmedia world, why are we still measuring audiences in silos?

    Think about the consumer! Now picture her or him. You see a woman or man with a..

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  • Retail 3 min
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    Ecommerce: What’s the secret to attracting consumers to online retail sites?

    With an overwhelming amount of content, intense competition and multiple channels, we..

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  • Media measurement 1 min
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    Why a 360° crossmedia view is vital to bridging the gap between content and consumers

    Connected Consumers face an avalanche of communications on a daily basis. Advances in..

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  • Media measurement 2 min
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    Mobile is the means to improving traction for your crossmedia automotive campaigns

    As an automotive marketer, you face many pressing challenges. Not only is the auto..

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  • Technology 2 min
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    2016: A technology-driven marketplace of Connected Consumers

    2016 was another banner year for Connected Consumers, who saw a number of new..

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  • Media measurement 3 min
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    Millennials: Are ‘digital natives’ more engaged with e-commerce?

    In a world increasingly active online, more and more questions arise to define the..

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  • Media and entertainment 3 min
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    Maximizing crossmedia use: Why sociodemographic targeting still matters – Gen Z vs. Millennials

    Media consumption behavior has become increasingly fragmented across channels and..

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