Delivering an omnipresent brand is a great challenge. By adapting the customer experience..

The world has seen extraordinary and accelerated transformation prompted by the pandemic...

Brand is a word often confined to a sub-discipline of marketing. At its most basic..

World events dominating the first half of 2022 have slowed global growth from the..

More than just a hygiene check, it’s crucial for a company’s success to build a purpose..

How can brands best deliver value to consumers battling inflation? 

What is driving increasing numbers of people to opt for smart devices as alternatives to..

Editor's Note: This blog post has been updated and was originally published in November..

This article was developed by Tech & Durables industry experts Ines Haaga and Sohjin Baek..

Sustainability has become a necessity rather than a ‘nice to have’ for the consumer..

Looking to stop deceleration in the consumer technology & durables sector? As both value..

Anticipating a new era of fact-based marketing

Is there any doubt left that product and..

The pandemic and subsequent global lockdowns brought about new ways of working and more..

Before the COVID-19 pandemic, remote work was a luxury that many employees used..

The increased adoption of smart and voice-activated devices, coupled with fast broadband,..

Over the past decade, consumer health trends have been influenced by advancements in..

The shift to virtual shopping by global consumers has accelerated during the pandemic,..

Globally, 88% of consumers say “seasonal discounts trigger me to make more online..

Each year, the scientific evidence of global warming and environmental degradation..

Extended reality or XR (which broadly refers to AR, VR and MR, or Mixed Reality) is no..

From improved communications and increased productivity to time savings, the benefits of..

The potential for hybrid work models has been a topic of debate since the internet..

A generation of tech natives, Gen Z grew up in a digital world, so they have grown to..

An open letter to the industry

Are you a truly authentic brand? Authentic brand-building means you need to look at your..

Along with consumer changes when COVID-19 hit, most of our 8,500+ employees pivoted to..

Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of 5G..

The smart home devices sector boomed in the second half of 2020 as consumers settled into..

The pandemic triggered huge shifts in consumer behavior, changing the way people live,..

The COVID-19 pandemic has made an impact on the future of smart home devices which..

COVID-19 has enhanced our focus towards digital health trends, accelerating the already..

Consumer concern about the environment is growing, with topics such as climate change and..

Transitioning to a more circular business model could not only help you drastically to..

Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking..

Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time,..

During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly..

Artificial Intelligence (AI) is already providing a return on investment for many brands,..

Editor's Note: This blog post has been updated and was originally published in April 2020.

In times of great need and uncertainty, consumers expect more from brands, and may be..

Actions speak louder than words – both in real life and in the world of consumer data...

Artificial Intelligence makes thousands of small decisions about you every day. It..

We are in year two of the biggest pandemic in living memory. It took just a few weeks for..

The new EU energy label system is hitting the home appliances markets now – changing the..

In September 2020, we brought together nine experts from the fields of media,..

If you know the viewing habits of your consumers, you can achieve higher ROI through..

Brand performance tracking is taking a more tangible direction with the focus on how much..

If you know the future impact of your marketing mix, you can have greater impact using..

As businesses continue to grapple with the coronavirus crisis, brands and marketers have..

Think back to just before the crisis. Economists were already talking about a potential..

Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

For years, consumers have been choosing brands for a range of reasons such as relevance,..

As we gear up to enter the last quarter of this year, more businesses are reopening and..

“If we want things to stay as they are, things will have to change” -Giuseppe di..

The cultural earthquake that is 2020 has transformed the landscape of brand engagement...

The rise in distributed teams should be triggering a remote-first approach in how teams..

Unprecedented times call for changes in how businesses operate. With the pandemic..

The coronavirus crisis has altered supply chains beyond recognition. And as we embark..

The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

Strong brands are the lifeblood to generate aspirational demand and to foster trust among..

The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

This is the third blog in our series about changes in urban mobility due to altered..

This is a follow-up of our previous blog on how urban mobility behavior has changed..

Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their..

In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts to..

Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or..

Last week, we discussed the impact of COVID-19 on the tech market and it was tempting to..

The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

It’s not a surprise – for many retailers, their Christmas season performance is the..

With every passing year, smart car technology becomes more of a deal-breaker with..

As the oldest members of this oft-discussed group prepare to turn 40, the future of..

Seasonal promotions are one of the core reasons consumers make a purchase. The importance..

Digital devices offer new ways for audiences to engage with content. Latin Americans are..

One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..

For advertisers, the changing media landscape means there are more ways to reach..

With an estimated value turnover of 140 billion USD in 2019 and projected robust growth,..

Every eCommerce seller knows that when it comes to selling products online, content..

This blog is part of a webinar on the consumer purchase journey called The secret to..

As the future of total media measurement is always a hotly debated topic, GfK invited..

Summer is upon us and the chance to enjoy a road trip with car technology glory is here...

The relationship between consumers and their health is transforming at an unprecedented..

In part one of this blog series, we identified two clashing trends when it comes to..

What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

At their best, market segmentations can serve as blueprints for brand strategy,..

Today, sales management is increasingly driven by promotions, product launches and..

The reckoning of the importance of ethics in tech and the need for new approaches to..

In our previous blog on retail trends & technologies, we discussed how retailers can..

Brands want to know where, how, and why consumers make final purchase on products, so..

My previous post looked at the purchase triggers in India’s television sector as an..

We have been hearing about digitization and the impact it might have on value chain for..

What is POS?

Point of Sales (POS) data tells you what consumers buy as well as when and..

Key Account Data enhances POS reporting

We recently announced a partnership with the..

Even though we are still kicking off the year, we’re also winding down the latest round..

You just could not miss it at CES 2019. As the monorail snaked its way north towards the..

Gaming PCs continue to be one of the positive drivers of growth on a PC market which has..

Understand the four key phases of the journey: purchase trigger, search, moment of..

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

Truly understand the every factor that influences consumers’ final decision at the moment..

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..

When consumers feel more confident about their own financial situation and about the..

Key insight: UK consumers replace tech products long before they’re broken or obsolete

..