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  • Marketing Effectiveness 2 min
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    5 tips to optimize your advertising ROI

    If you know the viewing habits of your consumers, you can achieve higher ROI through..

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  • Marketing Effectiveness 2 min
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    There's a new approach to tracking brand performance

    Brand performance tracking is taking a more tangible direction with the focus on how..

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  • Marketing Effectiveness 2 min
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    5 reasons why a Marketing Mix Model is relevant today

    If you know the future impact of your marketing mix, you can have greater impact using..

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  • Brand Insights 2 min
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    5 tips to measure brand performance in the new abnormal

    As businesses continue to grapple with the coronavirus crisis, brands and marketers..

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  • Consumer Insights 3 min
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    Inside the purchase decision: Why do lost shoppers end up choosing your competitor?

    Demystify your lost shoppers by understanding who they are, why they chose another..

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  • Trends and forecasting 4 min
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    Winning in times of disruption: Leadership during crisis

    Think back to just before the crisis. Economists were already talking about a..

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  • Marketing Effectiveness 3 min
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    Finding the thin line between overspend and underspend on a channel

    Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

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  • Marketing Effectiveness 2 min
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    Rebuilding brands in the new abnormal

    For years, consumers have been choosing brands for a range of reasons such as..

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  • Marketing Effectiveness 2 min
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    Rethinking marketing KPIs in the new abnormal

    As we gear up to enter the last quarter of this year, more businesses are reopening..

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