You are on the global GfK website. Visit our local website for more offerings and information in your country.
At GfK, we are dedicated to nurturing a culture of innovation and excellence for our..
For most brands, customer loyalty has been one of the casualties of the..
E-mobility is fast becoming an important driver of growth in the automotive sector...
Machine learning operations (MLOps) analysts have burst onto the scene as demand has..
Collaboration is far more than people just working together. To inspire collaboration,..
Growing up in a period of radical technological and societal change has resulted in..
In FMCG, Private Labels are key in providing a differentiated offering and richer..
Learn about the inspiring talks and diversity of GfK's people at we.create; 2023, our..
During economic downturns, consumers adjust their shopping habits. And as demand changes,..
Not being able to heat your home during winter or having to ration your electricity..
The IT and Office market saw record demand in 2021 as businesses and households adapted..
The gaming industry is big business. Highly anticipated ‘AAA’ game releases often..
Latest research across 15* European countries shows 93% of shoppers have already changed..
After a year of upheaval and disruption in 2022, there is keen interest to understand..
The second half of 2022 and the start of 2023 were marked by economic uncertainty. With..
The grip of Covid-19 might have loosened on global consumers, but many are still living..
Creating the next game-changing product or disruptive solution is often touted as the..
Misalignment of sales and marketing strategy is often exacerbated in an omnichannel world..
Innovation may require investment and therefore feel counterintuitive in a crisis...
What are the top 3 CES take-outs shaping technology in 2023?
Predictive analytics systems are designed to turn masses of data into optimized,..
Although businesses and households in every corner of the globe are feeling the..
2022 was characterized by several challenges that significantly impacted global markets. ..
The role of marketing is often misunderstood and undervalued, yet its remit is now..
Pandemic lockdowns may be a fading memory in many countries, but consumers around the..
Social selling has taken off in China but has yet to catch on across the rest of the..
With consumer and market landscapes dominated by uncertainty, all eyes are on what might..
Delivering an omnipresent brand is a great challenge. By adapting the customer experience..
Aoife McDonald is Strategic Marketing Director for Europe and Russia at Kerry Group, the..
How brands and retailers can maximize margins in a turbulent Golden Quarter
It may be counterintuitive to expect consumers to pay premium prices for high-performance..
Accounting for just 10% of global brands, Power Brands might look like a rare breed at..
E-commerce was already on the rise, but it became an essential part of the way societies..
Preserve profit margins and overcome the challenges of inflation through a..
While brands are being pulled in all directions over the cost-of-living crisis, many..
At last night’s Women in Tech Excellence Awards, GfK’s Maddie Peacock was awarded the..
Climate change denial is fading fast among global consumers, yet one form of..
It was incredibly humbling to have been awarded the Role Model of the Year award by Women..
Comparatively low shares of price promotions were the norm until early this year, but..
The Covid-19 pandemic prompted people around the world to focus more closely on their..
Home technology and small and major appliances enjoyed double-digit sales growth in..
By liberating brand power through proper integration, cultural change and technology,..
Many companies want to dramatically improve their workforce diversity and encourage women..
Countries around the world are experiencing the highest rate of inflation for decades,..
The ‘golden quarter’ is here. From Black Friday and Cyber Monday to Christmas and the..
The world has seen extraordinary and accelerated transformation prompted by the pandemic...
Brand is a word often confined to a sub-discipline of marketing. At its most basic..
World events dominating the first half of 2022 have slowed global growth from the..
More than just a hygiene check, it’s crucial for a company’s success to build a purpose..
Escalating levels of inflation are already having a significant impact on both businesses..
Editor's Note: This blog post has been updated and was originally published in November..
This article was developed by Tech & Durables industry experts Ines Haaga and Sohjin Baek..
Looking to stop deceleration in the consumer technology & durables sector? As both value..
Is there any doubt left that product and..
The pandemic and subsequent global lockdowns brought about new ways of working and more..
Before the COVID-19 pandemic, remote work was a luxury that many employees used..
The increased adoption of smart and voice-activated devices, coupled with fast broadband,..
Over the past decade, consumer health trends have been influenced by advancements in..
The shift to virtual shopping by global consumers has accelerated during the pandemic,..
Each year, the scientific evidence of global warming and environmental degradation..
Extended reality or XR (which broadly refers to AR, VR and MR, or Mixed Reality) is no..
From improved communications and increased productivity to time savings, the benefits of..
The potential for hybrid work models has been a topic of debate since the internet..
A generation of tech natives, Gen Z grew up in a digital world, so they have grown to..
An open letter to the industry
Are you a truly authentic brand? Authentic brand-building means you need to look at your..
Along with consumer changes when COVID-19 hit, most of our 8,500+ employees pivoted to..
Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of 5G..
The smart home devices sector boomed in the second half of 2020 as consumers settled into..
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
The COVID-19 pandemic has made an impact on the future of smart home devices which..
Consumer concern about the environment is growing, with topics such as climate change and..
Transitioning to a more circular business model could not only help you drastically to..
Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking..
Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time,..
During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly..
Artificial Intelligence (AI) is already providing a return on investment for many brands,..
Editor's Note: This blog post has been updated and was originally published in April 2020.
In times of great need and uncertainty, consumers expect more from brands, and may be..
Actions speak louder than words – both in real life and in the world of consumer data...
Artificial Intelligence makes thousands of small decisions about you every day. It..
We are in year two of the biggest pandemic in living memory. It took just a few weeks for..
The new EU energy label system is hitting the home appliances markets now – changing the..
In September 2020, we brought together nine experts from the fields of media,..
If you know the viewing habits of your consumers, you can achieve higher ROI through..
Brand performance tracking is taking a more tangible direction with the focus on how much..
If you know the future impact of your marketing mix, you can have greater impact using..
As businesses continue to grapple with the coronavirus crisis, brands and marketers have..
Think back to just before the crisis. Economists were already talking about a potential..