In September 2020, we brought together nine experts from the fields of media,..

If you know the viewing habits of your consumers, you can achieve higher ROI through..

Brand performance tracking is taking a more tangible direction with the focus on how..

If you know the future impact of your marketing mix, you can have greater impact using..

As businesses continue to grapple with the coronavirus crisis, brands and marketers..

Demystify your lost shoppers by understanding who they are, why they chose another..

Think back to just before the crisis. Economists were already talking about a..

Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

For years, consumers have been choosing brands for a range of reasons such as..

As we gear up to enter the last quarter of this year, more businesses are reopening..

“If we want things to stay as they are, things will have to change” -Giuseppe di..

The cultural earthquake that is 2020 has transformed the landscape of brand..

The rise in distributed teams should be triggering a remote-first approach in how..

Unprecedented times call for changes in how businesses operate. With the pandemic..

The coronavirus crisis has altered supply chains beyond recognition. And as we embark..

The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

Strong brands are the lifeblood to generate aspirational demand and to foster trust..

The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

This is the third blog in our series about changes in urban mobility due to altered..

This is a follow-up of our previous blog on how urban mobility behavior has changed..

Love them or hate them, you can’t ignore loyalty cards, but just how widespread is..

In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts..

Not to make light of a very serious situation, but I got an email the other day from..

Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD..

Last week, we discussed the impact of COVID-19 on the tech market and it was tempting..

The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

It’s not a surprise – for many retailers, their Christmas season performance is the..

With every passing year, smart car technology becomes more of a deal-breaker with..

As the oldest members of this oft-discussed group prepare to turn 40, the future of..

Seasonal promotions are one of the core reasons consumers make a purchase. The..

Digital devices offer new ways for audiences to engage with content. Latin Americans..

One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..

For advertisers, the changing media landscape means there are more ways to reach..

With an estimated value turnover of 140 billion USD in 2019 and projected robust..

Every eCommerce seller knows that when it comes to selling products online, content..

This blog is part of a webinar on the consumer purchase journey called The secret to..

As the future of total media measurement is always a hotly debated topic, GfK invited..

Summer is upon us and the chance to enjoy a road trip with car technology glory is..

The relationship between consumers and their health is transforming at an..

In part one of this blog series, we identified two clashing trends when it comes to..

What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

At their best, market segmentations can serve as blueprints for brand strategy,..

Today, sales management is increasingly driven by promotions, product launches and..

The reckoning of the importance of ethics in tech and the need for new approaches to..

In our previous blog on retail trends & technologies, we discussed how retailers can..

Brands want to know where, how, and why consumers make final purchase on products, so..

My previous post looked at the purchase triggers in India’s television sector as an..

We have been hearing about digitization and the impact it might have on value chain..

What is POS?

Point of Sales (POS) data tells you what consumers buy as well as when..

Key Account Data enhances POS reporting

We recently announced a partnership with the..

Even though we are still kicking off the year, we’re also winding down the latest..

You just could not miss it at CES 2019. As the monorail snaked its way north towards..

Gaming PCs continue to be one of the positive drivers of growth on a PC market which..

Understand the four key phases of the journey: purchase trigger, search, moment of..

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

Truly understand the every factor that influences consumers’ final decision at the..

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..

When consumers feel more confident about their own financial situation and about the..

Key insight: UK consumers replace tech products long before they’re broken or obsolete

Back-to-school’ has shown growth, due to price increases and despite a drop in larger..

Last year we consulted various stakeholders across the media industry on what the..

Mexicans are now spending a lot more time online with their mobile devices. Latest..

Turn back the clock a handful of years and you’ll find automotive strategists bearish..

While to have a strong presence in the developed markets is very important to any..

Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..

With increasing wealth around the globe and a growing target group which is enabled to..

With customers becoming increasingly conscious about the performance of their devices,..

Being connected is the norm not only for consumers but in the meantime for devices as..

It is a common assumption among consumers that the retail price of flagship tech..

We ran different ad tests during the World Cup, including using biometric testing on..

We ran a test recently on some ads that were airing in the UK during the World Cup,..

Promotional events change traditional seasonality and strongly concentrate sales

..

The secret to choosing an online pricing tool that delivers real value

We are..

With summer fast approaching – yes, it officially started on June 21^st – Americans..

A major sporting event offers a fantastic opportunity for manufacturers and retailers..

The rapid evolution of technology combined with fast-changing consumer behavior means..

There is no doubt we are in the midst of a fourth industrial revolution – one in which..

UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018..

“That was close... watch out!” That was my husband, his eyes fixated on his 32-inch..

Smartphone shopping in Indonesia

Indonesia is a growing market, which offers huge..

I had two friends who posted on Facebook recently within hours of each other. One had..

In recent weeks, teens and even tweens have grabbed the nation’s attention with their..

We all know them: people who we instinctively feel we can turn to for advice on a..

I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the..

As the old saying goes: making predictions is always difficult, especially about the..

Winter has come for American sports fans in the best possible way, as this Sunday’s..

We’re underway with 2018 and if you’re at all interested in tech, you’ve probably..

Why do we need to track consumers across all channels and devices? Why can’t we just..

Much has been written about US generations for, well, generations. Starting with the..

Fast changing customer purchase cycles have made supply chains more and more complex..

As we slowly close the door on 2017, two things are quite clear in the marketplace:

“Cashless made effortless!” “Turn your phone into your wallet!” “It’s not exactly..

Earlier this year, Amazon shook up the retail world with its acquisition of Whole..

The future of the kitchen is bright, with integrated kitchens and connected built-in..

When we think about “living the dream” or “living the good life”, we usually think..

It’s again the time of the year when retailers are eager for the attention and wallet..

Over the last 10 years, the media landscape has been hit by a full-blown digital..

The future of media measurement is a very hot topic right now. So, in association with..

Category management is the ultimate team sport. Smart retailers, just like good..

Think about the consumer! Now picture her or him. You see a woman or man with a..

In a recent study, 62% of shoppers in a mature, low involvement category interacted..

Low-sugar and GMO-free are top factors when deciding what to eat or drink, according..

We get more and more signals that grocery brands are shifting marketing spends to..

As we look towards 2018, the one thing we can be certain about the year ahead is that..

Traditionally, product categories don’t get any attention unless it’s absolutely..

Ah, the home. A place to relax. A place to connect. A place to entertain. A place to..

Digital disruption has changed the way of human life. In the last year, India has gone..

In an online survey of health habits around the world, nearly two thirds of..

With a busy Holiday season approaching there are high expectations for sales growth...

With Black Friday less than two months away, practically every retailer out there will..

If you have renewed your motor insurance recently you may have noticed that the price..

It’s a funny thing about disruption – it tends to shake things up. So how do you..

“I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every..

With the number of subscription video on demand (SVOD) services growing, and existing..

One of my strongest childhood memories is the thrill of collecting World Cup soccer..

With an overwhelming amount of content, intense competition and multiple channels, we..

On August 23, the hashtag turned 10 years old.  Before achieving internet fame, it was..

For years, we’ve been hearing about the Internet of Things (IoT). Up till now, it has..

The rules of engagement have modernized. There is no question that – for a while now..

Leading our Customer and Audience Activation unit, Niko Waesche sat down with Eyeota..

It has been a full decade since the launch of the first iPhone, and it's easy to..

With saving money the number one reason that consumers shop online, retailers need to..

Today we are living in a digitally connected world ruled by the millennials,..

In the ever-changing world of delivering video to TVs and homes, real bellwether..

According to a 2017 study on ecommerce trends, 61% of shoppers are more likely to..

This post was co-authored by Natasha Stevens and Michelle Morgan

When we think about how smartphones have changed the retail landscape, it often..

Changes in the retail landscape, driven in part by the mobile revolution and resulting..

Brands are wild and unpredictable, like animals.  If you want to study them, you need..

With many ways to get your brand’s message to consumers, a common question for..

The lifestyles of people are changing enormously due to digitalization, and businesses..

There must be a reason why the same Broadway shows get revived, again and again. Why..

The rise in streaming television viewing in the US continues apace with the frequent..

Connected Consumers face an avalanche of communications on a daily basis. Advances in..

I always like people-watching on my morning commute on the train. Not in a weird way..

With several family members on the move this spring, my husband and I found ourselves..

*This blog post was co-authored by Wendy Wallner and Stephanie Scalice

It’s safe to say that many of the first smartwatch devices to hit the market were seen..

Built-in major domestic appliances (MDAs) like built-in hobs, cookers/stoves, dish..

Conquering today’s connected shopper is a battle. Consumers’ expectations of..

By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen..

You may be forgiven for thinking that high street travel agencies are a bit of an..

Do you struggle to unplug from technology? Well you’re not alone, according to the ..

Dads are changing.  As more mothers have entered the workforce and become empowered..

Imagine a potential customer is browsing in your store or on your website. They linger..

Whether it’s smart speakers, thermostats or refrigerators, one thing is clear. The..

To truly conquer the connected shopper, you need to encourage your customers to buy as..

As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans..

Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s..

Today’s Connected Consumers are increasingly price sensitive. According to our..

U.S. ecommerce sales grew almost 15% in Q1 2017 compared to one year ago as reported..

While eroding prices of technical consumer goods may excite the increasingly savvy and..

Every brand wants to broaden its client base, but to achieve this is one of the..

With whom, what and how are you “connected” when you watch TV? Gone are the days that..

This is based on a byline article published May 15 by Internet Retailer.

Being a 23 year old male, less than two years removed from undergrad, I’m still..

As a retailer, you are to manufacturers what Ginger Rogers was to Fred Astaire: a..

According to the results just released from our online international survey, three out..

As a manufacturer, you’ll know that the launch phase of a new product is absolutely..

As an automotive marketer, you face many pressing challenges. Not only is the auto..

Nothing is more central to society, or more relevant to the fates of so many brands,..

‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

Breaking news -- people like clean air and water!

Voice-controlled technology has long excited the minds of sci-fi buffs and..

Whether we are talking shopping, viewing content, traveling or just casually..

Internet sales have grown remarkably in recent years in Europe. In the technical..

When it comes to taking a vacation, more than half of people (59%) surveyed..

Netflix was the last to join the likes of Amazon Prime and catch-up services in..

Digital home assistants (DHAs) – such as Amazon Echo, Echo Dot, and Google Home – have..

This article was co-authored by Frances Barlas, Ph.D. and Randall Thomas.

Today’s changing retail environment is proving to be a major test of marketers’..

As a marketer of durable goods, your likely mission is to build brand image, optimize..

“Fashion is not necessarily about labels. It’s not about brands. It’s about something..

Connected Consumers live in a constantly evolving world, where emerging new technology..

My wife and I recently binge-watched “This is Us.”  As a father of two, I was attuned..

Over half of the international online population (59%) reads from a book “at least..

Currently, there is indeed a heightened consumer awareness around travel, notably with..

Since the mid-nineties, digitalization has ensured a regular boom in the tech..

While safety, reliability, fuel economy and low running costs top the list of what..

The expansion of the digital world through mobile technology has leveled today’s..

The Grand Tour – Amazon’s biggest visual production to date - was released on 18..

Over a quarter of internet users (27 percent) across 17 countries strongly agree* that..

Did you watch the most recent episode of Homeland last night? Maybe you caught up on..

Amazon’s Alexa was one of the stars, if not THE star of the 2017 CES show.  What is..

I must admit that I find the term “mobile wallet” a little silly. After all, wallets..

Released in its entirety on November 4, 2016 and reported to have cost around £100m to..

2016 was another banner year for Connected Consumers, who saw a number of new..

With more than a third (38%) of consumers globally concerned about having enough money..

Did you know that, each month, we publish country-by-country findings on a new topic..

In a world increasingly active online, more and more questions arise to define the..

Things are looking up for the global Major Domestic Appliances (MDA) market in 2017...

When Netflix released Stranger Things mid-way through July 2016, few people would have..

With the election season now behind us, Americans can now set their sights onto a new..

Cisco Systems has recently been running an ad of Ewan McGregor marveling over the..

I don’t cook much in the summer, so this is the time of year when I start spending..

Media consumption behavior has become increasingly fragmented across channels and..

As mobile technology has increasingly become an everyday part of Connected Consumers’..

Today’s fragmented media landscape presents a significant challenge to automotive..

When a consumer drives a new car off the forecourt it marks the beginning of one..

As one of Facebook’s measurement partners, recently announced at its 2016 Global..