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  • Consumer Goods 2 min
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    Leaning into activism: Brand purpose in a time of crisis

    The cultural earthquake that is 2020 has transformed the landscape of brand..

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  • Consumer Trends 5 min
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    How COVID-19 helped us think remote-first for distributed teams

    The rise in distributed teams should be triggering a remote-first approach in how..

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  • Technology 4 min
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    How to position your brand for success during COVID-19

    Unprecedented times call for changes in how businesses operate. With the pandemic..

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  • Distribution and supply chain management 2 min
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    5 ways to get your channel strategy ready for The New Normal

    The coronavirus crisis has altered supply chains beyond recognition. And as we embark..

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  • Technology 3 min
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    The new GfK website and what it means for our brand

    The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

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  • Point of sales tracking 2 min
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    How brand share volatility is affected by COVID-19

    Strong brands are the lifeblood to generate aspirational demand and to foster trust..

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  • Consumer Goods 4 min
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    How retailers can adapt to changing consumer behavior

    The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

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  • Travel and hospitality 6 min
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    How city planners can influence urban mobility post-lockdown

    This is the third blog in our series about changes in urban mobility due to altered..

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  • Travel and hospitality 7 min
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    4 futures for urban mobility post-lockdown

    This is a follow-up of our previous blog on how urban mobility behavior has changed..

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