The potential for hybrid work models has been a topic of debate since the internet..
A generation of tech natives, Gen Z grew up in a digital world, so they have grown to..
An open letter to the industry
Are you a truly authentic brand? Authentic brand-building means you need to look at..
Along with consumer changes when COVID-19 hit, most of our 8,500+ employees pivoted to..
Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of..
The smart home devices sector boomed in the second half of 2020 as consumers settled..
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
The COVID-19 pandemic has made an impact on the future of smart home devices which..
Consumer concern about the environment is growing, with topics such as climate change..
Transitioning to a more circular business model could not only help you drastically to..
Artificial intelligence (AI) helps businesses find the competitive edge they’re..
Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same..
During the COVID-19 pandemic, consumers across the globe have been forced indoors,..
Artificial Intelligence (AI) is already providing a return on investment for many..
Editor's Note: This blog post has been updated and was originally published in April..
In times of great need and uncertainty, consumers expect more from brands, and may be..
Actions speak louder than words – both in real life and in the world of consumer data...
Artificial Intelligence makes thousands of small decisions about you every day. It..
We are in year two of the biggest pandemic in living memory. It took just a few weeks..
The new EU energy label system is hitting the home appliances markets now – changing..
In September 2020, we brought together nine experts from the fields of media,..
If you know the viewing habits of your consumers, you can achieve higher ROI through..
Brand performance tracking is taking a more tangible direction with the focus on how..
If you know the future impact of your marketing mix, you can have greater impact using..
As businesses continue to grapple with the coronavirus crisis, brands and marketers..
Demystify your lost shoppers by understanding who they are, why they chose another..
Think back to just before the crisis. Economists were already talking about a..
Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..
For years, consumers have been choosing brands for a range of reasons such as..
As we gear up to enter the last quarter of this year, more businesses are reopening..
“If we want things to stay as they are, things will have to change” -Giuseppe di..
The cultural earthquake that is 2020 has transformed the landscape of brand..
The rise in distributed teams should be triggering a remote-first approach in how..
Unprecedented times call for changes in how businesses operate. With the pandemic..
The coronavirus crisis has altered supply chains beyond recognition. And as we embark..
The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..
Strong brands are the lifeblood to generate aspirational demand and to foster trust..
The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..
This is the third blog in our series about changes in urban mobility due to altered..
This is a follow-up of our previous blog on how urban mobility behavior has changed..
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is..
In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts..
Last week, we discussed the impact of COVID-19 on the tech market and it was tempting..
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..
It’s not a surprise – for many retailers, their Christmas season performance is the..
With every passing year, smart car technology becomes more of a deal-breaker with..
As the oldest members of this oft-discussed group prepare to turn 40, the future of..
Seasonal promotions are one of the core reasons consumers make a purchase. The..
Digital devices offer new ways for audiences to engage with content. Latin Americans..
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..
For advertisers, the changing media landscape means there are more ways to reach..
With an estimated value turnover of 140 billion USD in 2019 and projected robust..
Every eCommerce seller knows that when it comes to selling products online, content..
This blog is part of a webinar on the consumer purchase journey called The secret to..
As the future of total media measurement is always a hotly debated topic, GfK invited..
Summer is upon us and the chance to enjoy a road trip with car technology glory is..
The relationship between consumers and their health is transforming at an..
In part one of this blog series, we identified two clashing trends when it comes to..
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..
At their best, market segmentations can serve as blueprints for brand strategy,..
Today, sales management is increasingly driven by promotions, product launches and..
The reckoning of the importance of ethics in tech and the need for new approaches to..
In our previous blog on retail trends & technologies, we discussed how retailers can..
Brands want to know where, how, and why consumers make final purchase on products, so..
My previous post looked at the purchase triggers in India’s television sector as an..
We have been hearing about digitization and the impact it might have on value chain..
Point of Sales (POS) data tells you what consumers buy as well as when..
We recently announced a partnership with the..
Even though we are still kicking off the year, we’re also winding down the latest..
You just could not miss it at CES 2019. As the monorail snaked its way north towards..
Gaming PCs continue to be one of the positive drivers of growth on a PC market which..
Truly understand the every factor that influences consumers’ final decision at the..
To maximize..
When consumers feel more confident about their own financial situation and about the..
Back-to-school’ has shown growth, due to price increases and despite a drop in larger..
Last year we consulted various stakeholders across the media industry on what the..
Mexicans are now spending a lot more time online with their mobile devices. Latest..
Turn back the clock a handful of years and you’ll find automotive strategists bearish..
While to have a strong presence in the developed markets is very important to any..
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..
With increasing wealth around the globe and a growing target group which is enabled to..
With customers becoming increasingly conscious about the performance of their devices,..
Being connected is the norm not only for consumers but in the meantime for devices as..
It is a common assumption among consumers that the retail price of flagship tech..
We ran different ad tests during the World Cup, including using biometric testing on..
We ran a test recently on some ads that were airing in the UK during the World Cup,..
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We are..
With summer fast approaching – yes, it officially started on June 21st – Americans..
A major sporting event offers a fantastic opportunity for manufacturers and retailers..
The rapid evolution of technology combined with fast-changing consumer behavior means..
There is no doubt we are in the midst of a fourth industrial revolution – one in which..
“That was close... watch out!” That was my husband, his eyes fixated on his 32-inch..
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