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Eye health and vision correction are incredibly important in today’s fast-paced,..
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As a brand, your success depends on two key factors: the number of products or services..
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More than half of the world’s eight billion people were born in the last four decades,..
Robots are increasingly moving into households across the world, bringing new levels of..
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Perfecting promotions is key to sales success in today’s fast-moving and competitive..
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The road from vision to outcomes might seem straightforward, but in practice, it can be a..
Across Europe's four major markets of France, Germany, Italy and the UK, people's focus..
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For most brands, customer loyalty has been one of the casualties of the..
E-mobility is fast becoming an important driver of growth in the automotive sector...
Machine learning operations (MLOps) analysts have burst onto the scene as demand has..
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Growing up in a period of radical technological and societal change has resulted in..
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During economic downturns, consumers adjust their shopping habits. And as demand changes,..
Not being able to heat your home during winter or having to ration your electricity..
The IT and Office market saw record demand in 2021 as businesses and households adapted..
The gaming industry is big business. Highly anticipated ‘AAA’ game releases often..
Latest research across 15* European countries shows 93% of shoppers have already changed..
After a year of upheaval and disruption in 2022, there is keen interest to understand..
The second half of 2022 and the start of 2023 were marked by economic uncertainty. With..
The grip of Covid-19 might have loosened on global consumers, but many are still living..
Creating the next game-changing product or disruptive solution is often touted as the..
Misalignment of sales and marketing strategy is often exacerbated in an omnichannel world..
Innovation may require investment and therefore feel counterintuitive in a crisis...
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Predictive analytics systems are designed to turn masses of data into optimized,..
Although businesses and households in every corner of the globe are feeling the..
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The role of marketing is often misunderstood and undervalued, yet its remit is now..
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Social selling has taken off in China but has yet to catch on across the rest of the..
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Delivering an omnipresent brand is a great challenge. By adapting the customer experience..
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Accounting for just 10% of global brands, Power Brands might look like a rare breed at..
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At last night’s Women in Tech Excellence Awards, GfK’s Maddie Peacock was awarded the..
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It was incredibly humbling to have been awarded the Role Model of the Year award by Women..
Comparatively low shares of price promotions were the norm until early this year, but..
The Covid-19 pandemic prompted people around the world to focus more closely on their..
Home technology and small and major appliances enjoyed double-digit sales growth in..
By liberating brand power through proper integration, cultural change and technology,..
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