Across the globe, 58% of people recognize the urgency of protecting the environment (GfK..

The Gardening and Home Improvement sector tracked by GfK is experiencing a period of..

Promotional events remain hugely relevant to consumers – and therefore to manufacturers..

Strong regional performance in Q1 2024 vs same period last year for Middle East, Turkey..

Unlocking the full revenue potential of your existing portfolio  

Tech products have always trended towards better and advanced specs, thanks to consumers’..

The highlights and key takeaways from this year’s event. 

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In 2019, Samsung released the Galaxy Fold – an innovative, foldable phone model that..

In our ongoing series, "What My Mentors Taught Me," we explore the profound impact of..

Brands implementing a direct-to-consumer (DTC) strategy have significantly disrupted both..

Every year tech & durables manufacturers invest billions of dollars in trade spending –..

Introduction

Software Test Engineering, also known as Software Testing, is a critical phase in the..

A degree of stabilization, not normalization 

In the first of our "Day in the Life" series, we have a glimpse into the daily routine of..

To create truly relevant and competitive campaigns, marketers need at-their-fingertips..

Starting your career is an incredibly daunting task, whether you are fresh out of school,..

Marketing leaders in Europe have identified three key areas for improvement in the next..

Shoppers’ propensity to make purchases that have sustainability in mind has increased in..

In our ongoing series, "What My Mentor Taught Me," we explore the transformative power of..

After a year where many consumers were more cautious with their spending, there will be a..

In our ongoing series, "What My Mentor Taught Me," we delve into the transformative..

Photography has been the only sector in the global technical consumer goods (TCG)..

76% of CMOs and senior marketers interviewed across Europe as part of a new GfK study say..

The mobile PC market is highly cyclical, with continual technological innovations,..

Like others in our industry, we are dedicated to fostering innovation and exploring new..

Eye health and vision correction are incredibly important in today’s fast-paced,..

For car manufacturers and regulators, the future is electric. But how ready are consumers..

In the fast-changing world of technology, the importance of mentorship for female..

As a brand, your success depends on two key factors: the number of products or services..

As a product manager, I'm constantly learning and growing. There's always something new..

More than half of the world’s eight billion people were born in the last four decades,..

Robots are increasingly moving into households across the world, bringing new levels of..

Aspirations don’t die in a downturn. Although most consumers have used money-saving..

Perfecting promotions is key to sales success in today’s fast-moving and competitive..

Consumer tech and durables stabilize in 2023

A lot has changed since the start of 2023,..

The world is going through a reset - consumer behavior and market dynamics have not..

Explore the latest retail analytics and tech trends in this three-part series and deep..

Last year in June, we launched the GfK Commercial University, an exciting initiative..

Strategies to win shoppers, despite rising prices, through relevant and targeted product..

As I navigate the technology industry and look to make my mark, it’s crucial to have a..

Explore the latest retail tech trends in this three-part series, and deep dive into the..

The cost-of-living crisis is leading consumers to shop more cautiously. Amid a..

The road from vision to outcomes might seem straightforward, but in practice, it can be a..

Across Europe's four major markets of France, Germany, Italy and the UK, people's focus..

Explore the latest retail trends and tech-led solutions in this three-part series. In..

At GfK, we are dedicated to nurturing a culture of innovation and excellence for our..

The best deals come to those who wait

 Virtually all consumers employed at least one ..

E-mobility is fast becoming an important driver of growth in the automotive sector...

Machine learning operations (MLOps) analysts have burst onto the scene as demand has..

The car industry is expected to grow in the coming years, despite the volatile ..

Collaboration is far more than people just working together. To inspire collaboration,..

Growing up in a period of radical technological and societal change has resulted in..

In FMCG, Private Labels are key in providing a differentiated offering and richer..

Learn about the inspiring talks and diversity of GfK's people at we.create; 2023, our..

During economic downturns, consumers adjust their shopping habits. And as demand changes,..

The IT and Office market saw record demand in 2021 as businesses and households adapted..

Latest research across 15* European countries shows 93% of shoppers have already changed..

After a year of upheaval and disruption in 2022, there is keen interest to understand..

The grip of Covid-19 might have loosened on global consumers, but many are still living..

Creating the next game-changing product or disruptive solution is often touted as the..

Misalignment of sales and marketing strategy is often exacerbated in an omnichannel world..

Innovation may require investment and therefore feel counterintuitive in a crisis...

What are the top 3 CES take-outs shaping technology in 2023?

Predictive analytics systems are designed to turn masses of data into optimized,..

2022 was characterized by several challenges that significantly impacted global markets. ..

The role of marketing is often misunderstood and undervalued, yet its remit is now..

Pandemic lockdowns may be a fading memory in many countries, but consumers around the..

Social selling has taken off in China but has yet to catch on across the rest of the..

With consumer and market landscapes dominated by uncertainty, all eyes are on what might..

Delivering an omnipresent brand is a great challenge. By adapting the customer experience..

Aoife McDonald is Strategic Marketing Director for Europe and Russia at Kerry Group, the..

How brands and retailers can maximize margins in a turbulent Golden Quarter

It may be counterintuitive to expect consumers to pay premium prices for high-performance..

E-commerce was already on the rise, but it became an essential part of the way societies..

Preserve profit margins and overcome the challenges of inflation through a..

While brands are being pulled in all directions over the cost-of-living crisis, many..

At last night’s Women in Tech Excellence Awards, GfK’s Maddie Peacock was awarded the..

Climate change denial is fading fast among global consumers, yet one form of..

It was incredibly humbling to have been awarded the Role Model of the Year award by Women..

Comparatively low shares of price promotions were the norm until early this year, but..

The Covid-19 pandemic prompted people around the world to focus more closely on their..

Home technology and small and major appliances enjoyed double-digit sales growth in..

By liberating brand power through proper integration, cultural change and technology,..