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With consumer and market landscapes dominated by uncertainty, all eyes are on what might..
Delivering an omnipresent brand is a great challenge. By adapting the customer experience..
It may be counterintuitive to expect consumers to pay premium prices for high-performance..
Accounting for just 10% of global brands, Power Brands might look like a rare breed at..
E-commerce was already on the rise, but it became an essential part of the way societies..
Preserve profit margins and overcome the challenges of inflation through a..
While brands are being pulled in all directions over the cost-of-living crisis, many..
At last night’s Women in Tech Excellence Awards, GfK’s Maddie Peacock was awarded the..
Climate change denial is fading fast among global consumers, yet one form of..
It was incredibly humbling to have been awarded the Role Model of the Year award by Women..
Comparatively low shares of price promotions were the norm until early this year, but..
Home technology and small and major appliances enjoyed double-digit sales growth in..
Innovation may require investment and therefore feel counterintuitive in a crisis...
The grip of Covid-19 might have loosened on global consumers, but many are still living..
Many companies want to dramatically improve their workforce diversity and encourage women..
Countries around the world are experiencing the highest rate of inflation for decades,..
The ‘golden quarter’ is here. From Black Friday and Cyber Monday to Christmas and the..
The world has seen extraordinary and accelerated transformation prompted by the pandemic...
Brand is a word often confined to a sub-discipline of marketing. At its most basic..
World events dominating the first half of 2022 have slowed global growth from the..
More than just a hygiene check, it’s crucial for a company’s success to build a purpose..
Escalating levels of inflation are already having a significant impact on both businesses..
Editor's Note: This blog post has been updated and was originally published in November..
This article was developed by Tech & Durables industry experts Ines Haaga and Sohjin Baek..
Looking to stop deceleration in the consumer technology & durables sector? As both value..
Is there any doubt left that product and..
The pandemic and subsequent global lockdowns brought about new ways of working and more..
Before the COVID-19 pandemic, remote work was a luxury that many employees used..
The increased adoption of smart and voice-activated devices, coupled with fast broadband,..
Over the past decade, consumer health trends have been influenced by advancements in..
The shift to virtual shopping by global consumers has accelerated during the pandemic,..
Each year, the scientific evidence of global warming and environmental degradation..
Extended reality or XR (which broadly refers to AR, VR and MR, or Mixed Reality) is no..
From improved communications and increased productivity to time savings, the benefits of..
The potential for hybrid work models has been a topic of debate since the internet..
A generation of tech natives, Gen Z grew up in a digital world, so they have grown to..
An open letter to the industry
Are you a truly authentic brand? Authentic brand-building means you need to look at your..
Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of 5G..
The smart home devices sector boomed in the second half of 2020 as consumers settled into..
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
The COVID-19 pandemic has made an impact on the future of smart home devices which..
Consumer concern about the environment is growing, with topics such as climate change and..
Transitioning to a more circular business model could not only help you drastically to..
Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking..
Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time,..
During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly..
Artificial Intelligence (AI) is already providing a return on investment for many brands,..
Editor's Note: This blog post has been updated and was originally published in April 2020.
In times of great need and uncertainty, consumers expect more from brands, and may be..
Actions speak louder than words – both in real life and in the world of consumer data...
Artificial Intelligence makes thousands of small decisions about you every day. It..
We are in year two of the biggest pandemic in living memory. It took just a few weeks for..
The new EU energy label system is hitting the home appliances markets now – changing the..
In September 2020, we brought together nine experts from the fields of media,..
If you know the viewing habits of your consumers, you can achieve higher ROI through..
If you know the future impact of your marketing mix, you can have greater impact using..
As businesses continue to grapple with the coronavirus crisis, brands and marketers have..
Think back to just before the crisis. Economists were already talking about a potential..
Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..
For years, consumers have been choosing brands for a range of reasons such as relevance,..
As we gear up to enter the last quarter of this year, more businesses are reopening and..
“If we want things to stay as they are, things will have to change” -Giuseppe di..
The cultural earthquake that is 2020 has transformed the landscape of brand engagement...
Unprecedented times call for changes in how businesses operate. With the pandemic..
The coronavirus crisis has altered supply chains beyond recognition. And as we embark..
The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..
Strong brands are the lifeblood to generate aspirational demand and to foster trust among..
This is the third blog in our series about changes in urban mobility due to altered..
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their..
In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts to..
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..
It’s not a surprise – for many retailers, their Christmas season performance is the..
With every passing year, smart car technology becomes more of a deal-breaker with..
As the oldest members of this oft-discussed group prepare to turn 40, the future of..
Seasonal promotions are one of the core reasons consumers make a purchase. The importance..
Digital devices offer new ways for audiences to engage with content. Latin Americans are..
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..
For advertisers, the changing media landscape means there are more ways to reach..
With an estimated value turnover of 140 billion USD in 2019 and projected robust growth,..