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  • Media measurement 3 min
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    Hybrid media measurement influenced by COVID-19

    “If we want things to stay as they are, things will have to change” -Giuseppe di..

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  • Media measurement 2 min
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    The power of cross-platform video advertising

    Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Media measurement 4 min
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    The future of media currencies one year on

    Last year we consulted various stakeholders across the media industry on what the..

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  • Media measurement 2 min
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    Mobile video driving increase in online use in Mexico

    Mexicans are now spending a lot more time online with their mobile devices. Latest..

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  • Media measurement 2 min
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    UK digital radio hits listening milestone: Time to turn off analogue FM or not?

    UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018..

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  • Media measurement 2 min
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    Smartphone shopping in Indonesia

    Smartphone shopping in Indonesia

    Indonesia is a growing market, which offers huge..

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  • Media measurement 4 min
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    How will blockchain play a part in the future of media currencies?

    As the old saying goes: making predictions is always difficult, especially about the..

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  • Media measurement 3 min
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    Why is cross-media so important?

    Why do we need to track consumers across all channels and devices? Why can’t we just..

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