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In September 2020, we brought together nine experts from the fields of media,..
“If we want things to stay as they are, things will have to change” -Giuseppe di..
As the future of total media measurement is always a hotly debated topic, GfK invited..
Last year we consulted various stakeholders across the media industry on what the future..
Mexicans are now spending a lot more time online with their mobile devices. Latest data..
Indonesia is a growing market, which offers huge..
As the old saying goes: making predictions is always difficult, especially about the..
Why do we need to track consumers across all channels and devices? Why can’t we just..
Over the last 10 years, the media landscape has been hit by a full-blown digital..
The future of media measurement is a very hot topic right now. So, in association with..
Think about the consumer! Now picture her or him. You see a woman or man with a..
The rules of engagement have modernized. There is no question that – for a while now..
In the ever-changing world of delivering video to TVs and homes, real bellwether moments..
The rise in streaming television viewing in the US continues apace with the frequent..
Connected Consumers face an avalanche of communications on a daily basis. Advances in..
I always like people-watching on my morning commute on the train. Not in a weird way you..
With whom, what and how are you “connected” when you watch TV? Gone are the days that TV..
As an automotive marketer, you face many pressing challenges. Not only is the auto..
Netflix was the last to join the likes of Amazon Prime and catch-up services in offering..
The Grand Tour – Amazon’s biggest visual production to date - was released on 18 November..
Did you watch the most recent episode of Homeland last night? Maybe you caught up on the..
Released in its entirety on November 4, 2016 and reported to have cost around £100m to..
In a world increasingly active online, more and more questions arise to define the..
When Netflix released Stranger Things mid-way through July 2016, few people would have..
Today’s fragmented media landscape presents a significant challenge to automotive..
When a consumer drives a new car off the forecourt it marks the beginning of one journey..
If you were to cook up a video service for subscribers today, what ingredients would you..
Our lifestyles are changing. We are Connected Consumers and our fast-paced lives have..
Changing a currency is not easy. Countries will testify to this. You only need to..