From rising inflation to changes in the workplace, external factors have caused shoppers to change their buying behaviour and preferences.
Customer experience has emerged as a key differentiator between brands. With the rise of omnichannel shopping, customers increasingly demand to shop how and where they want. At the same time, consumers expect seamless online and offline experiences and a greater deal of personalization in their engagements.
Brand preferences have undergone a dramatic shift, with shoppers buying products based on emotion, attachment, and purpose. This places an additional burden on sellers who must now position brands to align with shopper values.
Will you keep up with shifting customer demands?
Reliable access to current consumer, brand, and market data is therefore critical to understand and predict ongoing shifts in consumer demands. This ensures you can sell the right products to the right customer, over the right channel and at the right time.