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  • Media and entertainment 1 min
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    Why it’s time to go over the top with Over The Top TV

    Many pay TV operators are starting to feel that Over The Top (OTT) services may be..

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  • Technology 2 min
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    What’s the future for mobile payment?

    You’re in the department store. Your basket is nearly full. There’s just one last pair..

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  • Fashion and lifestyle 1 min
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    German and foreign national households: Budget comparison

    The tailor's apprentice in Gottfried Keller's short story is mistaken for a count because..

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  • Retail 3 min
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    Future of retail: How do I pin shoppers down?

    The meteoric rise of digital combined with economic uncertainty has changed the path to..

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  • Automotive 2 min
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    What can Leading Edge Consumers (LECs) tell us about the car of the future?

    According to our Connected Car study, the car of the future is almost here. The..

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  • Media and entertainment 3 min
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    What is TV “viewing” now, anyway?

    Take a moment to recall “Back to the Future (Part 2)”. Now picture Marty McFly’s..

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  • Consumer Goods 3 min
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    The UK cook: A changing breed

    Whether you produce or sell food and drink, make the tables consumers eat at, the..

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  • Verein 2 min
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    Focus on textiles: reduced frequency, reduced sales

    Another season to write off. Farmers lamented the shortage of water, while fashion..

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  • Consumer Goods 2 min
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    Shoppers for health and beauty goods demanding more omni-channel shopping in APAC

    Makers of health and beauty goods - particularly those selling in digitally developed..

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  • Consumer Goods 2 min
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    What customers actually buy, and why it’s not your product

    Yes, the title of this post refers to your product. That isn’t to say your product..

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  • Consumer Goods 2 min
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    From "me" to "we"

    Is it time to increase your investment to win the hearts of the Chinese consumers or is..

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  • Automotive 4 min
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    Are you going tone deaf to car audio cues?

    I notice from my own life how over-stimulated I am sometimes. Whether I'm bombarded..

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  • Consumer Goods 1 min
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    Love at first sight? Conversations with consumers predict product success

    In today’s experience economy, consumers are bombarded with new experiences every day..

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  • Shopper and Retail Strategy 2 min
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    Hey, good looking…

    The pressure to look good surrounds us. TV programs, advertisements on the high street..

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  • Technology 1 min
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    Key trends in the global smartphone market: Part 2

    1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015,..

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  • Travel and hospitality 2 min
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    Haitao, daigou and tourism

    It has been mistakenly reported that 100 million Chinese tourists will go overseas in..

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  • Shopper 3 min
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    Future of retail: Can we be friends?

    The meteoric rise of digital combined with economic uncertainty has changed the path..

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  • Automotive 3 min
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    Are German drivers prepared to pay for the numerous capabilities of tomorrow’s connected car?

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Media and entertainment 2 min
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    Who would watch Live Aid today?

    Thirty years ago today (July 13, 1985), the nation was gripped to its television screens..

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  • Fashion and lifestyle 2 min
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    Decoding the German fashion social network

    Big brands, glossy magazines, celebrities and lavish advertising campaigns have..

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  • Consumer Goods 1 min
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    Branding – value addition or value assurance

    Research has often indicated that consumers in markets like China and other emerging..

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  • Consumer Goods 1 min
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    How can new players win over LatAm shoppers, when ‘previous experience’ is their biggest decider?

    Recently, we gave electrical goods shoppers in five Latin American countries a list of..

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  • Fashion and lifestyle 4 min
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    How Generation Z shops for fashion

    How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other..

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  • Automotive 3 min
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    Why Generation Y is in the driving seat for the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Technology 1 min
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    Understanding the influencers in social media

    Social media monitoring is an essential reputation management activity for brands..

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  • Technology 3 min
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    The cashless society – mobilizing everyday payments

    5% - this is the percentage of all payments made globally, in a store, using a mobile..

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  • Shopper 2 min
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    Future of Retail: Where do I find them?

    The meteoric rise of digital combined with economic uncertainty has changed the path to..

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