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  • Consumer Goods 3 min
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    The “Device Neutral” Future of Consumer Insights

    Every smart researcher wakes up at least once a year with the same worry in mind:

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  • Consumer Goods 2 min
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    Skip Ad in 5...4...3...2...1

    Whilst browsing to watch a product review on one of the world's most frequented video..

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  • Consumer Goods 1 min
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    Hispanic Marketing: A Family Affair

    There are many reasons to target Hispanic consumers. The most obvious one is size. The US..

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  • Innovation and Digital 3 min
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    Proving the power of cross-media campaigns

    Which ad format can we leave out of our campaign without jeopardizing the overall impact?

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  • Automotive 2 min
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    Japan leads the market for electric vehicles: Perception & Consideration high

    Japan is the leading market for electric vehicles (EVs), with the majority of..

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  • Automotive 1 min
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    Chinese consumers reluctant about electric vehicles

    A GfK study in six countries showed that Chinese consumers are the least interested in..

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  • Technology 1 min
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    How Should We Decode Online Chat About TV Shows?

    The concept of the living room being full of distractions from the TV is of course..

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  • Automotive 2 min
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    How Spanish buyers see electric vehicles and what it means for Tesla

    Spanish consumers show a deep and clear divide between their knowledge about electric..

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  • Technology 3 min
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    Business mobile solutions: what's driving innovation?

    Today, mobile working is the norm. Businesses and employees demand a high level of..

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  • Technology 1 min
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    Are you ready for the smart home?

    The evidence that consumers are ready and willing to adopt single-device control over..

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