About GfK_Header

Empower bold actions for sustainable growth

GfK. Growth from Knowledge.

For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver Growth from Knowledge.

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In a business world swamped by rising levels of disruption, data overload and time pressure, quickly picking up the right signal from the noise is increasingly important and increasingly difficult.

Four key tenets drive our approach, and offer value to our clients

Trust

Highest competence with data management and quality

Signals from the noise

Actionable recommendations through analytics and technology

Knowledge and expertise

Deep understanding of the market, psychology and consumer behavior

Always-on intelligence

Digital solutions that put data science at your fingertips

We foster a culture of trust and respect across our entire GfK community, welcoming and encouraging diversity of every kind and never ever tolerating discrimination or harassment.

The value we deliver to you is driven by our people and global community

8000+

Colleagues

50+

Countries

100,000+

Retail Partnerships

10,000+

Clients

180 million+

SKUs tracked

2 million+

Consumer Panel list in 15 countries

Meet our Leaders

LarsNordmark

Lars Nordmark

Interim CEO + CFO
(Chief Executive Officer)

joshuaHubbert

Joshua Hubbert

COO
(Chief Operating Officer)
Interim CPO
(Chief Product Officer)

juttaSuchanek

Jutta Suchanek

CHRDO
(Chief HR & Diversity Officer)

benjaminJones

Benjamin Jones

CTO
(Chief Technology Officer)

Warren Saunders_2

Warren Saunders

Global President Sales & Marketing

Uncover more about us