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About GfK_Header

Empower bold actions for sustainable growth

GfK. Growth from Knowledge.

For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver Growth from Knowledge.


In a business world swamped by rising levels of disruption, data overload and time pressure, quickly picking up the right signal from the noise is increasingly important and increasingly difficult.

Four key tenets drive our approach, and offer value to our clients

We foster a culture of trust and respect across our entire GfK community, welcoming and encouraging diversity of every kind and never ever tolerating discrimination or harassment.

The value we deliver to you is driven by our people and global community


Meet our Leaders

Lars Nordmark
Interim CEO + CFO
(Chief Executive Officer)
Joshua Hubbert
(Chief Operating Officer)
Interim CPO
(Chief Product Officer)
Jutta Suchanek
(Chief HR & Diversity Officer)
Benjamin Jones
(Chief Technology Officer)
Warren Saunders_2
Warren Saunders
Global President Sales & Marketing

Uncover more about us