
GfK. Growth from Knowledge.
For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver Growth from Knowledge.

In a business world swamped by rising levels of disruption, data overload and time pressure, quickly picking up the right signal from the noise is increasingly important and increasingly difficult.
Four key tenets drive our approach, and offer value to our clients
Trust
Highest competence with data management and quality
Signals from the noise
Actionable recommendations through analytics and technology
Knowledge and expertise
Deep understanding of the market, psychology and consumer behavior
Always-on intelligence
Digital solutions that put data science at your fingertips
We foster a culture of trust and respect across our entire GfK community, welcoming and encouraging diversity of every kind and never ever tolerating discrimination or harassment.
The value we deliver to you is driven by our people and global community
8000+
Colleagues
50+
Countries
100,000+
Retail Partnerships
10,000+
Clients
180 million+
SKUs tracked
2 million+
Consumer Panel list in 15 countries
Meet our Leaders

Lars Nordmark
Interim CEO + CFO
(Chief Executive Officer)

Joshua Hubbert
COO
(Chief Operating Officer)
Interim CPO
(Chief Product Officer)

Jutta Suchanek
CHRDO
(Chief HR & Diversity Officer)

Benjamin Jones
CTO
(Chief Technology Officer)
