About GfK_Header

Empower bold actions for sustainable growth

GfK. Growth from Knowledge.

For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.


In a business world swamped by rising levels of disruption, data overload and time pressure, quickly picking up the right signal from the noise is increasingly important and increasingly difficult.

Four key tenets drive our approach, and offer value to our clients

We foster a culture of trust and respect across our entire GfK community, welcoming and encouraging diversity of every kind and never ever tolerating discrimination or harassment.

The value we deliver to you is driven by our people and global community

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Meet our Leaders

Jim Peck
Jim Peck
Executive Chairman and CEO
Tracey Massey
Chief Operating Officer
John Blenke
John Blenke
Chief Legal Officer
Mike Burwell
Chief Financial Officer
Dane Mauldin
Chief Transformation Officer
Joshua Hubbert
Chief Integration & Value Creation Officer
Mohit Kapoor
Chief Technology and Operations Officer
Curtis Miller
Chief Strategy Officer
Shaun Zitting
Chief Human Resources Officer

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