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  • Automotive 3 min
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    Smart car technology and the generational divide

    With every passing year, smart car technology becomes more of a deal-breaker with..

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  • Automotive 3 min
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    Smart car technology and the evolution of brand loyalty

    Summer is upon us and the chance to enjoy a road trip with car technology glory is..

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  • Automotive 4 min
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    Driving Gen Z

    Turn back the clock a handful of years and you’ll find automotive strategists bearish..

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  • Trends and forecasting 2 min
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    What impact is renewal transparency having on the British motor insurance market?

    If you have renewed your motor insurance recently you may have noticed that the price..

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  • Media measurement 2 min
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    Mobile is the means to improving traction for your crossmedia automotive campaigns

    As an automotive marketer, you face many pressing challenges. Not only is the auto..

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  • Automotive 1 min
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    Vehicle features and the importance of having the latest driver technology

    While safety, reliability, fuel economy and low running costs top the list of what..

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  • Media measurement 1 min
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    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive..

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  • Media measurement 1 min
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    Automotive sales: A long and winding road

    When a consumer drives a new car off the forecourt it marks the beginning of one..

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  • Automotive 2 min
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    Building on Elon Musk’s master plan: Payment systems and the future of automotive

    In a recent Let’s Talk Payments article, I discussed Elon Musk’s recently published..

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