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Explore our latest, data-driven insights and thinking around consumer behavior, market dynamics, tech trends & innovation, omnichannel & retail, brand, and sustainability
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What consumers want
Market dynamics
Tech & innovation
Omnichannel & Retail
Brand
Sustainability
What consumers want
Market dynamics
Tech & innovation
Omnichannel & Retail
Brand
Sustainability

What consumers want:

Market dynamics

29.06.2023

///CMO Outlook Index

Get to know the health of marketing and its impact on business with the CMO Outlook Index, based on a global survey on more than 600 marketing leaders.
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Tech & Innovation

30.06.2023

Embracing Disruption in 2023: Thriving in a challenging year

While economies around the world are showing signs of stabilizing, the path ahead is not without obstacles. In fact, as we hit the halfway point of 2023 the only thing experts can agree on is that the current economic recovery is fragile. We take a look at the big socio-economic trends at play.
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23.06.2023

GfK at IFA 2023

As IFA’s Insights Partner 2023, we are proud to be taking market, consumer and brand intelligence to the next level.
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09.03.2023

Human vs AI: Can ChatGPT outsmart a CMO?

GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?
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Omnichannel & Retail

Brand

The sustainability imperative