Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?
Robotic technology is transforming the way consumers around the world manage their domestic environments.
Here we look at four home automation products to see what lessons can be learned by brands and retailers keen to capitalize on the robotic revolution.
While economies around the world are showing signs of stabilizing, the path ahead is not without obstacles. In fact, as we hit the halfway point of 2023 the only thing experts can agree on is that the current economic recovery is fragile. We take a look at the big socio-economic trends at play.
Although the cost-of-living crisis is leading consumers to spend cautiously, high-performance products that improve consumers’ quality of life continue to perform better than expected. With premium product sales stagnating, are high-performance products an opportunity for businesses to drive growth?