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Explore our latest, data-driven insights and thinking around consumer behavior, market dynamics, tech trends & innovation, omnichannel & retail, brand, and sustainability
22.02.2024
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Innovating with intent: understanding what consumers want
Product innovation just for the sake of it will not drive growth. Consumers want innovative features with compelling use cases. By drilling into consumer priorities across categories, brands can target their innovation investment in a way that drives sales growth.
23.01.2024
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2024 TCG outlook: navigating uncertainty and staying focused on opportunities
Dive into market dynamics: Discover economic opportunities and forecast consumer trends for strategic planning in 2024 and beyond.
07.12.2023
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Demonstrating value to drive volume
With market and consumer confidence low, shoppers are on the lookout for value. We take a look at how consumers are thinking about spending money – and what that means for brand strategies.
10.10.2023
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Eyeware in focus: key trends shaping the market in 2023
With the world’s population aging and lifestyles revolving around tech, demand is growing for prescriptive eyewear. Here we look at the megatrends and market trends in spectacle frames, lenses, contact lenses and sunglasses to discover where the opportunities lie.
25.04.2024
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Working with certainty: How everyday business forecasters achieve strategic planning success
Explore how strategic planning enhances business forecasting. Uncover GfK's quality data & frameworks for staying ahead of market trends. Learn more now!
22.04.2024
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How to slow down price erosion
How to unlock the full revenue potential of your existing portfolio. Read the blog.
09.04.2024
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Consumer Tech & Durables – Outlook 2024
Stay informed about 2024 T&D market trends, including sales, growth, and forecasts. Discover insights into consumer tech and durables. Start exploring now!
21.03.2024
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Consumer Tech & Durables Outlook 2024
Uncover the most significant innovation and consumer trends driving Tech & Durables spend this year.
09.04.2024
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Mobile computing: what China market trends are telling us
What can retailers learn from China's early-adopter market, to encourage higher take-up of the latest tech in slower markets like Europe?
20.02.2024
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The Long-Term Strategy for AI Success?
A Partner Who Delivers the “Full Package”: Experience, Human & Artificial Intelligence, and Best-in-Class Data Governance & Stewardship. Read the article on niq.com.
08.11.2023
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How will AI impact the media industry?
Can Generative AI be truly creative? Is it sexist? Is your brand integrity at risk? Who owns the IP? Does it put your media job in jeopardy? Get the expert take on these burning questions, and the strategies you need to come out winning, in our 2023 roundtable white paper.
02.11.2023
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Photo market trends 2023: key opportunities offset muted demand
The photo market made a modest recovery at the start of 2023. But compared with pre-pandemic sales, there is a lot of lost ground to recapture. We look at 7 key trends and where the opportunities lie for brands and retailers.
25.03.2024
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TCG Summit 2024: Impact and opportunities amidst value-centric markets
Keynote speaker Namrata Gotarne discusses how the notion of ‘value’ has evolved for T&D consumers—and what retailers can do to adapt.
18.03.2024
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NIQ Retail Spend Barometer: Access customer spend insights for FMCG and T&D markets
With over 350k retail partners, NIQ and GfK launch the Retail Spend Barometer. Quarterly insights, from local experts in 6 EU countries.
14.11.2023
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Predictions for the golden quarter - spotlight on Black Friday 2023
After a tough year, many brands will have high hopes for 2023’s ‘golden quarter’. We look at Prime Day and Black Friday to see what new trends brands need to be aware of.
03.11.2023
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Understand retail consumers' mindset
Discover the keys to thriving in retail amidst challenges. GfK CMI provides insights into consumer motivations, enabling you to tailor your offerings & messaging.
26.01.2024
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The evolving direct-to-consumer (DTC) journey 2024
The evolving direct-to-consumer (DTC) journey: collaboration key to growth in 2024.
24.01.2024
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The secret to promotion performance uplift for brands
We have identified brands who have escaped the price race to the bottom and analyzed the strategies they are employing to succeed. Read what we learned.
01.12.2023
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Strategic marketing communication in retail: channels & media investment
Unlock retail success with our marketing communication strategy. Explore effective channels, media, and messaging for your brand’s growth.
15.11.2023
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Where to buy: Brand Building Strategies in the retail industry
Explore how to build a strong brand that caters to consumer needs. We delve into retail brand success and smart brand investment.
21.11.2023
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Desire to buy sustainably holding strong in Germany and UK
Shoppers’ propensity to make purchases that have sustainability in mind has increased in the UK and held steady at an already stronger level in Germany over the course of 2023.
25.10.2023
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A look into our commitment: Our Sustainability Report Highlights
Explore our unwavering commitment to sustainability in our latest report. Discover how we're making a positive impact on People, Partners, and the Planet. Join us in our journey to create a better world. Read more today!
20.06.2023
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Europe’s sustainability focus is fighting back
Latest findings from our Sustainability Index tracker across France, Germany, Italy and UK, showing shoppers planning to make a major purchase in the next 12 months that will take sustainability aspects into account - and their willingness to pay a higher price.
14.06.2023
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EU's big 4 will pay more for major purchases if sustainably produced
In France, Germany, Italy, and UK, people's focus on sustainability is on the up. Two-thirds are willing to pay more for intended big-ticket purchases if they are made in a sustainably way.