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Explore our latest, data-driven insights and thinking around consumer behavior, market dynamics, tech trends & innovation, omnichannel & retail, brand, and sustainability
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What consumers want:


Eyeware in focus: key trends shaping the market in 2023

With the world’s population aging and lifestyles revolving around tech, demand is growing for prescriptive eyewear. Here we look at the megatrends and market trends in spectacle frames, lenses, contact lenses and sunglasses to discover where the opportunities lie.
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Market dynamics


Black Friday 2023 Briefing

Join our webinar on December 14, at 10:00/15:00 CET to get access to GfK data and expert analysis on global Black Friday 2023 sales performance across key markets.
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Tech & Innovation


How will AI impact the media industry?

Can Generative AI be truly creative? Is it sexist? Is your brand integrity at risk? Who owns the IP? Does it put your media job in jeopardy? Get the expert take on these burning questions, and the strategies you need to come out winning, in our 2023 roundtable white paper.
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Embracing Disruption in 2023: Thriving in a challenging year

While economies around the world are showing signs of stabilizing, the path ahead is not without obstacles. In fact, as we hit the halfway point of 2023 the only thing experts can agree on is that the current economic recovery is fragile. We take a look at the big socio-economic trends at play.
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Omnichannel & Retail


The sustainability imperative


Europe’s sustainability focus is fighting back

Latest findings from our Sustainability Index tracker across France, Germany, Italy and UK, showing shoppers planning to make a major purchase in the next 12 months that will take sustainability aspects into account - and their willingness to pay a higher price.
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