Trending Topics
Explore our latest, data-driven insights and thinking around consumer behavior, market dynamics, tech trends & innovation, omnichannel & retail, brand, and sustainability
28.09.2023
Read more
E-mobility trends: drivers want their next car to be electric, economical and a bit emotional
For car manufacturers and regulators, the future is electric. But are consumers ready to turn their backs on fossil-fuelled vehicles and, if so, what is driving them?
22.09.2023
Read more
Unbox the consumer, unbox growth
Elevate brand strategy with precise consumer segmentation. Unlock growth by understanding target audience needs and behaviors. Learn more.
31.08.2023
Read more
Gen Z and Millennial consumers: what defines them and what divides them
Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?
17.08.2023
Read more
Effortless living: how brands can harness the potential of robots
Robotic technology is transforming the way consumers around the world manage their domestic environments.
Here we look at four home automation products to see what lessons can be learned by brands and retailers keen to capitalize on the robotic revolution.
28.09.2023
Read more
Unlock growth for the next 3 years, today
Watch our On-Demand State-of Tech and Durables Webinar, as we uncover the mega-trends driving Tech and Durables sales in 2024 and beyond.
31.07.2023
Read more
Smart home market dynamics 2023: winning the next wave of consumers
Discover the latest trends in the smart home market for 2023. Explore demand, and how brands can drive smart home adoption and convenience.
06.07.2023
Read more
Delivering value beyond the price tag in Gardening & Home Improvement
Strategies to win shoppers, despite rising prices, through relevant and targeted product value.
29.06.2023
Read more
///CMO Outlook Index
Get to know the health of marketing and its impact on business with the CMO Outlook Index, based on a global survey on more than 600 marketing leaders.
30.06.2023
Read more
Embracing Disruption in 2023: Thriving in a challenging year
While economies around the world are showing signs of stabilizing, the path ahead is not without obstacles. In fact, as we hit the halfway point of 2023 the only thing experts can agree on is that the current economic recovery is fragile. We take a look at the big socio-economic trends at play.
23.06.2023
Read more
GfK at IFA 2023
As IFA’s Insights Partner 2023, we are proud to be taking market, consumer and brand intelligence to the next level.
22.06.2023
Read more
Could high-performance products drive tech and durables growth in 2023?
Although the cost-of-living crisis is leading consumers to spend cautiously, high-performance products that improve consumers’ quality of life continue to perform better than expected. With premium product sales stagnating, are high-performance products an opportunity for businesses to drive growth?
09.03.2023
Read more
Human vs AI: Can ChatGPT outsmart a CMO?
GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?
10.08.2023
Read more
How weekly data can help boost your sales promotions
Perfecting promotions is key to sales success in today’s fast-moving and competitive markets.
26.07.2023
Read more
Must-known 2023 retail tech trends, pt. 3
Improve your retail business with the latest retail trends & solutions. Explore the latest in-store experience and omnichannel trends in retail for 2023.
21.07.2023
Read more
Increase your sales with weekly intelligence
Capture the unmissable opportunities of weekly sales data. Start your journey with this explainer and free white paper.
03.07.2023
Read more
Enhancing In-Store Experience with Retail Analytics & Tech, pt 2
Improve your retail business with the latest retail trends & solutions. Explore the latest in-store experience and omnichannel trends in retail for 2023.
26.09.2023
Read more
Dragon on wheels: How Chinese Car Brands are Disrupting the EV Landscape
Explore the growing influence of Chinese car brands in the electric vehicle market. Discover their impact on innovation, affordability, and consumer perceptions.
21.09.2023
Read more
///CMO Report: Data, Decisions and Optimism: How CMOs are driving change in an evolving world
See why 78% of senior marketers are optimistic about the future. Uncover emerging trends and how 600+ marketing leaders are turning them into sustainable growth.
19.09.2023
Read more
Improve your brand strength with GfK's Brand Architect
Enhance your brand strategy with expert tips on brand awareness, voice, and perception. Boost your brand with KPI tracking and more. Read on now!
09.06.2023
Read more
Deep consumer insights: the ultimate guide to achieving growth
Unlock better growth strategies for the Tech and Durables market in 2023 with GfK Growth Architect
Watch the videos from our experts.