Global_201804_Blog_A_generation_without_a_name_but_not_without_a_voice

Trending Topics

Explore our latest, data-driven insights and thinking around consumer behavior, market dynamics, tech trends & innovation, omnichannel & retail, brand, and sustainability
Scroll down and get those inspirations started!

What consumers want:

10.10.2023

Eyeware in focus: key trends shaping the market in 2023

With the world’s population aging and lifestyles revolving around tech, demand is growing for prescriptive eyewear. Here we look at the megatrends and market trends in spectacle frames, lenses, contact lenses and sunglasses to discover where the opportunities lie.
Read more

Market dynamics

22.11.2023

Black Friday 2023 Briefing

Join our webinar on December 14, at 10:00/15:00 CET to get access to GfK data and expert analysis on global Black Friday 2023 sales performance across key markets.
Read more

Tech & Innovation

08.11.2023

How will AI impact the media industry?

Can Generative AI be truly creative? Is it sexist? Is your brand integrity at risk? Who owns the IP? Does it put your media job in jeopardy? Get the expert take on these burning questions, and the strategies you need to come out winning, in our 2023 roundtable white paper.
Read more
30.06.2023

Embracing Disruption in 2023: Thriving in a challenging year

While economies around the world are showing signs of stabilizing, the path ahead is not without obstacles. In fact, as we hit the halfway point of 2023 the only thing experts can agree on is that the current economic recovery is fragile. We take a look at the big socio-economic trends at play.
Read more

Omnichannel & Retail

Brand

The sustainability imperative

20.06.2023

Europe’s sustainability focus is fighting back

Latest findings from our Sustainability Index tracker across France, Germany, Italy and UK, showing shoppers planning to make a major purchase in the next 12 months that will take sustainability aspects into account - and their willingness to pay a higher price.
Read more