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Explore our latest, data-driven insights and thinking around consumer behavior, market dynamics, tech trends & innovation, omnichannel & retail, brand, and sustainability
10.10.2023
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Eyeware in focus: key trends shaping the market in 2023
With the world’s population aging and lifestyles revolving around tech, demand is growing for prescriptive eyewear. Here we look at the megatrends and market trends in spectacle frames, lenses, contact lenses and sunglasses to discover where the opportunities lie.
28.09.2023
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E-mobility trends: drivers want their next car to be electric, economical and a bit emotional
For car manufacturers and regulators, the future is electric. But are consumers ready to turn their backs on fossil-fuelled vehicles and, if so, what is driving them?
22.09.2023
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Unbox the consumer, unbox growth
Elevate brand strategy with precise consumer segmentation. Unlock growth by understanding target audience needs and behaviors. Learn more.
31.08.2023
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Gen Z and Millennial consumers: what defines them and what divides them
Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?
23.11.2023
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Gaming accessories – what’s the sales forecast for 2024?
Gaming and gaming accessories continue to show huge potential for growth, despite widespread sales declines not so long ago. We take a look at the 2-year forecast for gaming headsets...
22.11.2023
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Black Friday 2023 Briefing
Join our webinar on December 14, at 10:00/15:00 CET to get access to GfK data and expert analysis on global Black Friday 2023 sales performance across key markets.
13.10.2023
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Mega-trends shaping T&D sales in 2024+
Stay informed about 2024 T&D market trends, including sales, growth, and forecasts. Discover insights into consumer tech and durables. Start exploring now!
28.09.2023
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Unlock growth for the next 3 years, today
Uncover the mega-trends driving Tech and Durables sales in 2024 and beyond.
08.11.2023
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How will AI impact the media industry?
Can Generative AI be truly creative? Is it sexist? Is your brand integrity at risk? Who owns the IP? Does it put your media job in jeopardy? Get the expert take on these burning questions, and the strategies you need to come out winning, in our 2023 roundtable white paper.
02.11.2023
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Photo market trends 2023: key opportunities offset muted demand
The photo market made a modest recovery at the start of 2023. But compared with pre-pandemic sales, there is a lot of lost ground to recapture. We look at 7 key trends and where the opportunities lie for brands and retailers.
27.10.2023
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Desire for laptop and tablet upgrades set to reboot the mobile PC market
The pandemic caused a huge surge in demand for mobile PCs. As the market cools in 2023, we look ahead to see if the data points toward what the next winning growth strategy could be.
30.06.2023
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Embracing Disruption in 2023: Thriving in a challenging year
While economies around the world are showing signs of stabilizing, the path ahead is not without obstacles. In fact, as we hit the halfway point of 2023 the only thing experts can agree on is that the current economic recovery is fragile. We take a look at the big socio-economic trends at play.
14.11.2023
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Predictions for the golden quarter - spotlight on Black Friday 2023
After a tough year, many brands will have high hopes for 2023’s ‘golden quarter’. We look at Prime Day and Black Friday to see what new trends brands need to be aware of.
03.11.2023
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Understand retail consumers' mindset
Discover the keys to thriving in retail amidst challenges. GfK CMI provides insights into consumer motivations, enabling you to tailor your offerings & messaging.
13.10.2023
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Evolution or REvolution — what can retailers expect in the next 3 years?
Tech and Durables retailers: Get expert insights on the 2023 market. Emerging trends and unmissable opportunities — it’s all in the free report.
10.08.2023
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How weekly data can help boost your sales promotions
Perfecting promotions is key to sales success in today’s fast-moving and competitive markets.
01.12.2023
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Strategic marketing communication in retail: channels & media investment
Unlock retail success with our marketing communication strategy. Explore effective channels, media, and messaging for your brand’s growth.
15.11.2023
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Where to buy: Brand Building Strategies in the retail industry
Explore how to build a strong brand that caters to consumer needs. We delve into retail brand success and smart brand investment.
11.10.2023
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The alchemy behind creative and channel optimization
Explore the power of media mix and platform marketing for brand uplift. Uncover insights on optimizing channels and creative effectiveness.
02.10.2023
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Unlocking Brand Success: Decoding Campaign Measurement
Discover how to measure campaign success beyond sales metrics with Campaign Amplifier. Elevate your brand-building strategies for optimal ad effectiveness.
21.11.2023
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Desire to buy sustainably holding strong in Germany and UK
Shoppers’ propensity to make purchases that have sustainability in mind has increased in the UK and held steady at an already stronger level in Germany over the course of 2023.
25.10.2023
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A look into our commitment: Our Sustainability Report Highlights
Explore our unwavering commitment to sustainability in our latest report. Discover how we're making a positive impact on People, Partners, and the Planet. Join us in our journey to create a better world. Read more today!
20.06.2023
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Europe’s sustainability focus is fighting back
Latest findings from our Sustainability Index tracker across France, Germany, Italy and UK, showing shoppers planning to make a major purchase in the next 12 months that will take sustainability aspects into account - and their willingness to pay a higher price.
14.06.2023
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EU's big 4 will pay more for major purchases if sustainably produced
In France, Germany, Italy, and UK, people's focus on sustainability is on the up. Two-thirds are willing to pay more for intended big-ticket purchases if they are made in a sustainably way.