Today’s media industry has more content consumed than ever before. We stream content through more devices and 24/7, while enjoying personalized media. The data trail is growing rapidly, however, media measurement is becoming increasingly complex with new technologies on which to consume media, new privacy regulations, third-party cookies becoming a thing of the past, and new ways for people to bypass ads.
Despite the challenges the industry faces, media is still being created and consumed across the world. To attract a wider audience and grow your content you just need to know how to measure your media.