Insights, Data Science & Analysis Blog | GfK | Geomarketing

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Category Geomarketing

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Geomarketing 2 min
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Key findings of our European Retail in 2016 report

Good news first: We anticipate real-value retail growth for 2016, albeit at a slackened..
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Consumer Goods 3 min
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Purchasing power: All-rounder among market indicators

There’s no limit these days to the volume and type of data that companies use to improve..
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Geomarketing 3 min
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A close look at the retail situation in Europe

Europe's economy has again gained momentum. Increased domestic demand as well as improved..
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Consumer Goods 3 min
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Technical consumer goods: time to say goodbye to stores?

For better or worse, online retail will continue to siphon turnover from stationary..
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Geomarketing 3 min
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The power of “where”: better insights through location-enhanced business intelligence

Business intelligence (BI) systems and solutions have long been a valuable tool used by..
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Geomarketing 2 min
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Gripping stuff – insights on the german automobile accessories market

Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning..
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