You are on the global GfK website. Visit our local website for more offerings and information in your country.
You may be forgiven for thinking that high street travel agencies are a bit of an..
Dads are changing. As more mothers have entered the workforce and become empowered..
Imagine a potential customer is browsing in your store or on your website. They linger a..
Whether it’s smart speakers, thermostats or refrigerators, one thing is clear. The much..
To truly conquer the connected shopper, you need to encourage your customers to buy as..
As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans to..
Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s still..
U.S. ecommerce sales grew almost 15% in Q1 2017 compared to one year ago as reported by..
Every brand wants to broaden its client base, but to achieve this is one of the biggest..
With whom, what and how are you “connected” when you watch TV? Gone are the days that TV..
Being a 23 year old male, less than two years removed from undergrad, I’m still getting..