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In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.
The Consumer Insights Engine has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Dixons have now been using this tool for the past year and the insights from the tool have been appreciated across the organisation including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams - with GFK on hand to provide training support where it was needed.
The markets for Consumer Electronics and Home Appliances are constantly changing. New technical innovations permanently bring new challenges to medium and long-term planning. In areas where the Electrical Retailers are confronted with numerous changes in consumer behaviour, EURONICS Head Office helps its members to be able to act in a market and target-group oriented manner at all times.
The GfK Retail Panel data & the recommendations based on them not only ensure more transparency, they also form one of the most important foundations for us in long-term, strategic planning. Regardless of whether it is a question of decisions in the area of product range, purchasing or marketing or also the qualification measures for our member companies: the GfK Partner Programme always helps us at Euronics to make the right decisions faster and more efficiently.
Having joined GfK’s partnership Program, we at PMM group, are able to measure our performance in a market context, make informed strategic solutions and support our business expansion in many aspects, as well as, in our recently established marketplace “public.gr”.
With GfK as a partner for consultancy, we have created a win-win atmosphere, focusing to innovation and “best class” attitude. Using GfK’s advanced solutions and tools, we can take fast decisions in a rapidly and constantly changing market environment.“
In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.
The study conducted by GFK, in order to help us understand better the global market of sport goods in Romania included different approaches from the studies we have done in the past and was well adapted to the customer journey and buying habits of the sporting goods customers.
The insights, data and conclusions of the study have strongly helped us discover important topics to improve and provided a clear "validation" of the strategies we wanted to put in place in order to be able to better satisfy our customers. "
We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source.
During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what’. This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth
GfK is a reliable partner to support us on this journey. Working with the advanced data solutions provided by GfK enables us to follow up on performances and adapt quickly. The expert level of consultancy brings additional insights to the data and makes the number speak.
We had a complex and ambitious goal to better understand who our customers are on the one hand and to analyze the reasons for their buying behavior on the other.
The Bureau Vallée GFK Customer Study allowed us to respond and see more clearly in a very changing market environment.
We are very glad to work with GfK. The company, not only provides us with all the necessary information concerning the current market shape but it also shares its professional opinion about strategic measures that are needed to be implemented. The GfK staff possess high-class knowledge and professional skills that are essential in our sphere.
It is reflected in our co-working process: companies GfK and AGA work out significant strategic decisions during these meetings. In the course of our joint-work we fulfilled 15 global projects that would have been impossible if it wasn’t for GfK data. The partnership led to a rise of our turnover and marginal income.
There is no other supplier in the market capable of offering KAD solutions, especially related to Non-Food sectors. It is super important to vendors and once the vendor receives the information and uses it jointly with the retailer, it becomes indispensable for day-to-day business”
I use GFK tools and information every day for benchmark and trend analysis, the accuracy of the given information, and the simplicity of the tools are both major aspects of this collaboration.
Being in the wholesale business, its critical that we can have the tools to read the market and that can help us to anticipate consumer trends and movements.
For other perspective, is also very relevant to understand our share in the market and the existing opportunities to grow.
We’ve been partnering with GfK for over ten years, using reports to support a range of business decisions such as market forecasts, budget planning, brand mix and strategic planning. GfK provides us a holistic picture of our company position within the market and compared against other markets. We can understand consumer trends, and recognize the success of our marketing campaigns.
Complete data coverage, local market drill-down, and additional data splits lets us perform detailed analytics and to hypothesize different scenarios.
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