You are on the global GfK website. Visit our local website for more offerings and information in your country.

Data_Partner_Page_hero

Today's markets are competitive and dynamic

Data_partners_image 2
There is data overload, and many businesses struggle to define a prioritization of data points and how best to apply them.

Your own internal data is vital in evaluating and managing your performance - but it’s just one part of the picture. Only 360-degree connected insights can answer the key business questions to drive your success, such as: 
  • What is my market position?
  • Am I appealing to my target consumer?
  • Is my pricing optimized across channels and categories?
  • Is my brand and product assortment positioned correctly?
  • What is the future demand for my sector?

Become a member of our Data Partners Program today

It’s imperative to measure the health of your business and take evidence-based decisions, so it’s time to act. With a history dating back to 1934, GfK’s Partners Program is the trusted source for comprehensive, unbiased market and consumer insights. Regardless of your business type, size and geographical reach, your data will always be anonymized and protected by the most rigorous standards. Your competitors are almost certainly benefiting from GfK’s Data Partners Program. Isn’t it time you were too?

Market data from some of the world’s biggest sales panels

130,000

partners trust their data with GfK

10 million

SKUs tracked

$1.16 trillion

sales monitored
  • 768px-Euronics-logo
    In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.
    Stefano Polla,
    Commercial Director, Italy
  • Decathlon-logo-Original
    The study conducted by GfK, in order to help us understand better the global market of sport goods in Romania included different approaches from the studies we have done in the past and was well adapted to the customer journey and buying habits of the sporting goods customers.

    The insights, data and conclusions of the study have strongly helped us discover important topics to improve and provided a clear  "validation" of the strategies we wanted to put in place in order to be able to better satisfy our customers.
    Cezar Nicolaescu,
    Marketing Director, Romania
  • amazon it
    In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.
    Stefanio Polla,
    Director Consumables, Italy and Spain
  • krëfel rgb
    The market is moving more rapidly than ever. Making a decision with evidence based data is indispensable. GfK is a reliable partner to support us on this journey. Working with the advanced data solutions provided by GfK enables us to follow up on performances and adapt quickly. The expert level of consultancy brings additional insights to the data and makes the number speak.
    Simon De Wasseige,
    Head of Solution, Belgium
  • LOGO-2021
    We had a complex and ambitious goal to better understand who our customers are on the one hand and to analyze the reasons for their buying behavior on the other. The Bureau Vallée GfK Customer Study allowed us to respond and see more clearly in a very changing market environment.
    Caroline Dupoizat,
    Director Client Marketing | CRM & Digital Communication | Retail & FMCG, France

Customer success stories

Benefits for large retail organizations

Benefits for independent retailers

Data that empowers your entire organization

Data partners graph
FP_2
featured product

gfknewron for Retail

Turn market disruption into profitability. Get robust, easy-to-understand retail intelligence from an always-on, single point of truth, so that you can make tomorrow’s big decisions, today. 
Learn more
gfkconsult
featured service

gfkconsult

Craft winning market, consumer, and brand strategies. With gfkconsult's team of industry experts and creative thinkers, retailers can best interpret the signals in the noise to make bold, disruptive decisions.
Learn more

Get customized insights to drive your growth strategies

Data_Partners_Final image_let us customize an insights package for your needs
  • Market and consumer insights based on geography
  • Market entry packages
  • Demand planning
  • Consultancy
  • Unique article catalogue
  • Bespoke services where required