Join GfK’s Data Partners Program

Take data-driven decisions to accelerate your business

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Unlock the full potential of your data

In an age where data is abundant, deciphering the most critical insights for your business can be daunting. Your internal metrics are paramount, but they’re just the starting line.

Partnering with GfK gives you the opportunity to enhance the impact of your data, with 360° connected insights that answers your pivotal business questions:

Are my marketing strategies resonating with my core audience?
How can I refine my pricing strategy for maximum profitability?
Is my product range aligned with market demand?
How can I adapt to fast-changing market dynamics?
Is my supply chain optimized for current demands?
Which emerging trends could affect my sector?

Gain unparalleled clarity and take your business to greater heights, as a trusted data partner with GfK.

Become a member of our Data Partners Program today

It’s imperative to measure the health of your business and take evidence-based decisions, so it’s time to act. With a history dating back to 1934, GfK’s Partners Program is the trusted source for comprehensive, unbiased market and consumer insights. Regardless of your business type, size and geographical reach, your data will always be anonymized and protected by the most rigorous standards. Your competitors are almost certainly benefiting from GfK’s Data Partners Program. Isn’t it time you were too?

Market data from some of the world’s biggest sales panels

100,000+

partners trust their data with GfK

180 million+

SKUs tracked

$1.16 trillion

sales monitored

GfK brand architect has been invaluable in providing us with strong consumer insights on how our brand is perceived by the target audience, and how consumer expectations and preferences are developing over periods of time. The insights gained have been very much appreciated across the organization including national and international teams working on brand, marketing, retail and category management. The fact that all results are easy and intuitively to use in the dashboard has been key. This enabled us to quickly draw conclusions across the teams and markets – with GfK on hand to provide consultancy and support where it was needed.

Christoph Frechen

General Manager Global Marketing, Intersport International Corporation (IIC)
gfknewron Consumer has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year and the insights from the tool have been appreciated across the organization including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.

The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams – with GfK on hand to provide training support where it was needed.

Amit Shah

Head of Commercial Analytics, Currys
The data, insight and advice we receive from our long-standing relationship with GfK is core to how our business operates, and to our ongoing success. The intelligence is reliable, and timely - and provides the granularity we need to make meaningful decisions. We put analysis of the trends and latest data at the very heart of our strategy, benchmarking our performance against the market and creating defensive and offensive tactics and action plans. We have a regular dialogue with the experts at GfK who understand our business and provide ideas and guidance that become actions. By working with a partner who understands our business, we have been helped in a very positive way to achieve our goals. I am sure we will continue to push the business forward by working together.”

Stefan Lebrot

CEO, Elon Group
Having access to GfK’s Market Intelligence helps us to make good tactical decisions. We want to be certain that we offer the right product assortment with the most desirable features to our customers, and that we’re listing the right products and ranges from manufacturers. We use this insight daily, as well as relying on our strong relationship with GfK experts for additional information like consumer behaviour and market insights. Recently, we have been using GfK’s new platform, gfknewron, which allows us to access market data easily and quickly.

Ghina Romani

Senior Strategic Markets Analyst
In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.

Stefano Polla,

Commercial Director, Italy
The study conducted by GfK, in order to help us understand better the global market of sport goods in Romania included different approaches from the studies we have done in the past and was well adapted to the customer journey and buying habits of the sporting goods customers.

The insights, data and conclusions of the study have strongly helped us discover important topics to improve and provided a clear "validation" of the strategies we wanted to put in place in order to be able to better satisfy our customers.

Cezar Nicolaescu,

Marketing Director, Romania
In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.

Director Consumables, Italy and Spain
The market is moving more rapidly than ever. Making a decision with evidence based data is indispensable. GfK is a reliable partner to support us on this journey. Working with the advanced data solutions provided by GfK enables us to follow up on performances and adapt quickly. The expert level of consultancy brings additional insights to the data and makes the number speak.

Simon De Wasseige,

Head of Solution, Belgium
We had a complex and ambitious goal to better understand who our customers are on the one hand and to analyze the reasons for their buying behavior on the other. The Bureau Vallée GfK Customer Study allowed us to respond and see more clearly in a very changing market environment.

Caroline Dupoizat,

Director Client Marketing | CRM & Digital Communication | Retail & FMCG, France
As an early adopter of gfknewron platform, we found it intuitive, friendly and visually appealing in terms of user experience when accessing market and competitive intelligence. Truly a first-ever for Takealot to have a collaborative insights partner like GfK and we are thrilled to see our unique needs and feedback about the platform brought to life from build to launch! Well done for being a trailblazer!

Maria van der Merwe

Merchant Analyst, Takealot.com
Working with GfK has been instrumental in helping us build our strategy and tactics for growth in the Indonesian mobile telecommunication sector. We use the intelligence to analyze market size, identify growth potential and hone our strategy and tactics - right down to individual city level and product group. The insight has helped us take our business to the next level and crucially, to achieve our revenue target. GfK has helped Erajaya to expand into new technical consumer goods industries such as lifestyle tech and, proving the business benefit of having access to the latest data. We enjoy a strong collaboration with GfK and work closely as one team with one goal.

Hasan Aula

Vice President Director/CEO, Erajaya Group
GFK is like opening a window from PCComponentes into the global market.

With a pinch of intervention from our Business Intelligence Department it allows us to device mid- and long-term strategies, with the business perspective that GFK contributes.

Moreover, it allows us to identify new emerging manufacturers in the channel, a far more complicated endeavour without the data that GFK provides.

Another essential feature is GFK's vision of the future, segmented into categories, which helps us guide the manner in which we face the changes occurring in this ever-dynamic sector.

Also noteworthy is the weekly summary, with relevant news of what takes place in the market.

In short: support, vision and strategy.

Alejandro Gutierrez

Purchase Manager, PC Componentes
It is hard to rely only on our own business vision operating in a highly competitive market. When building our strategy and planning market tactics we rely on GfK reporting to gain a broader perspective of the market trends and in particular industries and channels. We are very satisfied with our long lasting cooperation that contributes to our success.

Marcin Witkowski

Analysis Director, X-KOM
Webshops need up-to-date facts and figures about the Belgian consumers’ behavior to define their strategy. In collaboration with GfK, we map the demand side of the Belgian e-commerce market across twenty established markets segments every quarter and compare it to the offline market. This “BeCommerce Market Monitor” not only allows our members to adapt to a rapidly changing online market, it also gives us more media coverage and a growing share-of-voice.

Thanks to GfK, BeCommerce can position itself as thé Belgian e-commerce expert

Sofie Geeroms

Managing Director, BeCommerce
We use GfK’s data daily with our colleagues and product managers. The weekly data helps us to make key business decisions with full confidence and agility. With weekly data we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fastmoving market.

Milan Terechshenko

Chief Commercial Director, Alser
We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source. During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what’. This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth.

Henrik Gade Andersen

Purchase Manager Kvik,
Lead Buyer Ballingslöv International
In a sector characterized by competition and reactivity, having a correct and complete vision about what is happening is crucial in order to draw your strategies in the short and medium term. In this sense, GfK is, without a doubt, that reliable partner that helps you to chart the right path and to narrow down the uncertainties.

Iván Celdrán

CCO
With GfK data, JD has a better understanding toward TCG market with a clearer direction of how business should be.

We can optimize the market knowledge and prepare ourselves for any market opportunities we observed

Wisan Sirikul

Head of Corporate Marketing and Human Resources, JD Central
Our partnership with GfK provides us with extensive market data and insights to navigate the ever-changing retail landscape. By leveraging GfK's analysis, we make well-informed decisions for our clients, helping them adapt to market trends effectively and measure the performance of our actions. GfK serves as a trusted advisor and reliable partner, offering invaluable guidance towards sustained success in the dynamic retail industry.

Luca Giacanelli

Marketing Director, ShopFully

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Marketing Mastery

Refine promotional strategies, understand your core audience’s nuances, and ensure your messaging draws the right shoppers effectively.

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Navigate the volatile market confidently with real-time benchmarks and in-depth consumer insights.

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Category Manager Insights

Optimize product range, pricing, and supply chain logistics with actionable intelligence across teams and regions.

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Data that empowers your entire organization

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gfknewron

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gfknewron Consumer

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Join GfK’s Data Partners Program

Unlock the full potential of your data

Become a member of our Data Partners Program today

Market data from some of the world’s biggest sales panels