Join GfK’s Data Partners Program

Take data-driven decisions to accelerate your business

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Today's markets are competitive and dynamic

There is data overload, and many businesses struggle to define a prioritization of data points and how best to apply them.

Your own internal data is vital in evaluating and managing your performance - but it’s just one part of the picture. Only 360-degree connected insights can answer the key business questions to drive your success, such as:

What is my market position?
Am I appealing to my target consumer?
Is my pricing optimized across channels and categories?
Is my brand and product assortment positioned correctly?
What is the future demand for my sector?

Become a member of our Data Partners Program today

It’s imperative to measure the health of your business and take evidence-based decisions, so it’s time to act. With a history dating back to 1934, GfK’s Partners Program is the trusted source for comprehensive, unbiased market and consumer insights. Regardless of your business type, size and geographical reach, your data will always be anonymized and protected by the most rigorous standards. Your competitors are almost certainly benefiting from GfK’s Data Partners Program. Isn’t it time you were too?

Market data from some of the world’s biggest sales panels

130,000

partners trust their data with GfK

10 million

SKUs tracked

$1.16 trillion

sales monitored

In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.

Stefano Polla,

Commercial Director, Italy
The study conducted by GfK, in order to help us understand better the global market of sport goods in Romania included different approaches from the studies we have done in the past and was well adapted to the customer journey and buying habits of the sporting goods customers.

The insights, data and conclusions of the study have strongly helped us discover important topics to improve and provided a clear "validation" of the strategies we wanted to put in place in order to be able to better satisfy our customers.

Cezar Nicolaescu,

Marketing Director, Romania
In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.

Director Consumables, Italy and Spain
The market is moving more rapidly than ever. Making a decision with evidence based data is indispensable. GfK is a reliable partner to support us on this journey. Working with the advanced data solutions provided by GfK enables us to follow up on performances and adapt quickly. The expert level of consultancy brings additional insights to the data and makes the number speak.

Simon De Wasseige,

Head of Solution, Belgium
We had a complex and ambitious goal to better understand who our customers are on the one hand and to analyze the reasons for their buying behavior on the other. The Bureau Vallée GfK Customer Study allowed us to respond and see more clearly in a very changing market environment.

Caroline Dupoizat,

Director Client Marketing | CRM & Digital Communication | Retail & FMCG, France
As an early adopter of gfknewron platform, we found it intuitive, friendly and visually appealing in terms of user experience when accessing market and competitive intelligence. Truly a first-ever for Takealot to have a collaborative insights partner like GfK and we are thrilled to see our unique needs and feedback about the platform brought to life from build to launch! Well done for being a trailblazer!

Maria van der Merwe

Merchant Analyst, Takealot.com
Working with GfK has been instrumental in helping us build our strategy and tactics for growth in the Indonesian mobile telecommunication sector. We use the intelligence to analyze market size, identify growth potential and hone our strategy and tactics - right down to individual city level and product group. The insight has helped us take our business to the next level and crucially, to achieve our revenue target. GfK has helped Erajaya to expand into new technical consumer goods industries such as lifestyle tech and, proving the business benefit of having access to the latest data. We enjoy a strong collaboration with GfK and work closely as one team with one goal.

Hasan Aula

Vice President Director/CEO, Erajaya Group
GFK is like opening a window from PCComponentes into the global market.

With a pinch of intervention from our Business Intelligence Department it allows us to device mid- and long-term strategies, with the business perspective that GFK contributes.

Moreover, it allows us to identify new emerging manufacturers in the channel, a far more complicated endeavour without the data that GFK provides.

Another essential feature is GFK's vision of the future, segmented into categories, which helps us guide the manner in which we face the changes occurring in this ever-dynamic sector.

Also noteworthy is the weekly summary, with relevant news of what takes place in the market.

In short: support, vision and strategy.

Alejandro Gutierrez

Purchase Manager, PC Componentes
It is hard to rely only on our own business vision operating in a highly competitive market. When building our strategy and planning market tactics we rely on GfK reporting to gain a broader perspective of the market trends and in particular industries and channels. We are very satisfied with our long lasting cooperation that contributes to our success.

Marcin Witkowski

Analysis Director, X-KOM
Webshops need up-to-date facts and figures about the Belgian consumers’ behavior to define their strategy. In collaboration with GfK, we map the demand side of the Belgian e-commerce market across twenty established markets segments every quarter and compare it to the offline market. This “BeCommerce Market Monitor” not only allows our members to adapt to a rapidly changing online market, it also gives us more media coverage and a growing share-of-voice.

Thanks to GfK, BeCommerce can position itself as thé Belgian e-commerce expert

Sofie Geeroms

Managing Director, BeCommerce

Customer success stories

Benefits for large retail organizations

Data_Partners_checkerboard_investor relations

Context for investor relations

Our unbiased and trusted data gives weight to public statements and supports investor queries

C-suite decision making

Our experts bring global and local insights so you can take key decisions with confidence

Data_Partners_checkerboard_Support a range of your business units

Supporting your business units

Embrace data democratization - leverage intelligence across teams and regions

Benefits for independent retailers

Understand market dynamics

Identify the key trends and top selling items for your sector and channel

Drive profitable sales

Calculate accurate margins with pricing intelligence

Insights on demand

Make fact-based decisions with our user-friendly reports

Data that empowers your entire organization

gfknewron for Retail

Turn market disruption into profitability. Get robust, easy-to-understand retail intelligence from an always-on, single point of truth, so that you can make tomorrow’s big decisions, today. 

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