Today’s markets are competitive and dynamic. With constant disruption to the norm, your own data is vital in evaluating and managing your performance—but it’s just one part of the picture. Only a 360-degree view can answer the key business questions that will enable you to succeed, such as:
Our Key Account Data program can enable increased collaboration with industry partners and revenue generation
Our unbiased and trusted data currency gives weight to public statements and can support investor queries
Our experts bring global and local insights enabling you to make key business decisions with confidence
What’s more, the benefits of joining the partnership program are tailored to your specific business needs. We can help you make decisions in the boardroom and beyond, identify additional revenue streams and provide context for trading statements or Investor Relations. It’s a truly symbiotic relationship.
With market insight as standard, we can customize an insight package for you:
In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts and numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.
We’ve been partnering with GfK for over ten years, using reports to support a range of business decisions such as market forecasts, budget planning, brand mix and strategic planning. GfK provides us a holistic picture of our company position within the market and compared against other markets. We can understand consumer trends, and recognize the success of our marketing campaigns.
Complete data coverage, local market drill-down, and additional data splits lets us perform detailed analytics and to hypothesize different scenarios.