Today's markets are competitive and dynamic
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- Is my pricing optimized across channels and categories?
- Is my brand and product assortment positioned correctly?
- What is the future demand for my sector?
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Market data from some of the world’s biggest sales panels
GfK brand architect has been invaluable in providing us with strong consumer insights on how our brand is perceived by the target audience, and how consumer expectations and preferences are developing over periods of time. The insights gained have been very much appreciated across the organization including national and international teams working on brand, marketing, retail and category management. The fact that all results are easy and intuitively to use in the dashboard has been key. This enabled us to quickly draw conclusions across the teams and markets – with GfK on hand to provide consultancy and support where it was needed.Christoph FrechenGeneral Manager Global Marketing, Intersport International Corporation (IIC)
gfknewron Consumer has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year and the insights from the tool have been appreciated across the organization including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams – with GfK on hand to provide training support where it was needed.Amit ShahHead of Commercial Analytics, Currys
The data, insight and advice we receive from our long-standing relationship with GfK is core to how our business operates, and to our ongoing success. The intelligence is reliable, and timely - and provides the granularity we need to make meaningful decisions. We put analysis of the trends and latest data at the very heart of our strategy, benchmarking our performance against the market and creating defensive and offensive tactics and action plans. We have a regular dialogue with the experts at GfK who understand our business and provide ideas and guidance that become actions. By working with a partner who understands our business, we have been helped in a very positive way to achieve our goals. I am sure we will continue to push the business forward by working together.”Stefan LebrotCEO, Elon Group
Having access to GfK’s Market Intelligence helps us to make good tactical decisions. We want to be certain that we offer the right product assortment with the most desirable features to our customers, and that we’re listing the right products and ranges from manufacturers. We use this insight daily, as well as relying on our strong relationship with GfK experts for additional information like consumer behaviour and market insights. Recently, we have been using GfK’s new platform, gfknewron, which allows us to access market data easily and quickly.Ghina RomaniSenior Strategic Markets Analyst
In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.Stefano Polla,Commercial Director, Italy
The study conducted by GfK, in order to help us understand better the global market of sport goods in Romania included different approaches from the studies we have done in the past and was well adapted to the customer journey and buying habits of the sporting goods customers.
The insights, data and conclusions of the study have strongly helped us discover important topics to improve and provided a clear "validation" of the strategies we wanted to put in place in order to be able to better satisfy our customers.Cezar Nicolaescu,Marketing Director, Romania
In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.Director Consumables, Italy and Spain
The market is moving more rapidly than ever. Making a decision with evidence based data is indispensable. GfK is a reliable partner to support us on this journey. Working with the advanced data solutions provided by GfK enables us to follow up on performances and adapt quickly. The expert level of consultancy brings additional insights to the data and makes the number speak.Simon De Wasseige,Head of Solution, Belgium
We had a complex and ambitious goal to better understand who our customers are on the one hand and to analyze the reasons for their buying behavior on the other. The Bureau Vallée GfK Customer Study allowed us to respond and see more clearly in a very changing market environment.Caroline Dupoizat,Director Client Marketing | CRM & Digital Communication | Retail & FMCG, France
Hasan AulaVice President Director/CEO, Erajaya Group
Alejandro GutierrezPurchase Manager, PC Componentes
It is hard to rely only on our own business vision operating in a highly competitive market. When building our strategy and planning market tactics we rely on GfK reporting to gain a broader perspective of the market trends and in particular industries and channels. We are very satisfied with our long lasting cooperation that contributes to our success.Marcin WitkowskiAnalysis Director, X-KOM
Sofie GeeromsManaging Director, BeCommerce
We use GfK’s data daily with our colleagues and product managers. The weekly data helps us to make key business decisions with full confidence and agility. With weekly data we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fastmoving market.Milan TerechshenkoChief Commercial Director, Alser
Henrik Gade AndersenPurchase Manager Kvik,
Lead Buyer Ballingslöv International
In a sector characterized by competition and reactivity, having a correct and complete vision about what is happening is crucial in order to draw your strategies in the short and medium term. In this sense, GfK is, without a doubt, that reliable partner that helps you to chart the right path and to narrow down the uncertainties.Iván CeldránCCO
With GfK data, JD has a better understanding toward TCG market with a clearer direction of how business should be.
We can optimize the market knowledge and prepare ourselves for any market opportunities we observedWisan SirikulHead of Corporate Marketing and Human Resources, JD Central
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