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The sustainability imperative

Learn how sustainable business and thinking are transforming markets

Uncertain times, volatile markets

Purpose-driven branding is on every marketer's mind - but delivering the right actions and messages around sustainability is fraught with pitfalls. Take advantage of this new opportunity while staying authentic.

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Video

Human vs AI: Can ChatGPT outsmart a CMO?

GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?

Watch the debate

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