
Learn how sustainable business and thinking are transforming markets
Uncertain times, volatile markets
Purpose-driven branding is on every marketer's mind - but delivering the right actions and messages around sustainability is fraught with pitfalls. Take advantage of this new opportunity while staying authentic.

Human vs AI: Can ChatGPT outsmart a CMO?
GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?