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Retail

Learn about the latest trends and insights happening in the retail industry

Retail hits reset in 2022

The retail industry has been going through a state of drastic, rapid change which has been accelerated over the past two years. The headlines haven’t always looked good – empty shelves due to supply chain challenges, labor shortages, surging inflation, and the closing of many brick and mortar stores.  

Moreover, consumers are shopping in radically new ways. Online sales/e-commerce is at an all-time high. Consumer confidence is dropping, leading to delays in certain purchases. And, after sales of Technology Products & Durables accelerated in 2021, growth is expected to stagnate in 2022. 

All this change has forced retailers to rethink strategy, particularly when it comes to digital and omnichannel experiences. What is the right customer journey for tomorrow’s consumers? How can touchpoints be optimized? Which products and promotions will drive revenue? How can I drive demand and optimize conversions?  

Stay tuned as retail hits reset. 

63%

of consumers globally like getting personalized offers from retailers/brands

88%

of consumers agree that seasonal discounts trigger them to make more online purchases

42%

of consumers use “buy” buttons on social media

GfK: A trusted retail data partner since 1934

With a longstanding history, GfK has partnered with retailers to provide a trusted source of comprehensive, unbiased market-level analysis and consumer insight. Regardless of business type, size, and geographical reach, we always ensure retail data is anonymized and protected by the most rigorous standards. As the gold standard in retail, GfK currently works with more than 130,000 partners, tracking more than 10 million SKUs and more than $1.16 trillion in sales. Retailers use GfK to understand and act on changes in their market, brand, and consumers so that they can stay ahead of the competition.
  • amazon it
    In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.
    Director of Consumables, Italy and Spain
  • JD Central
    With GfK data, JD has a better understanding toward TCG market with a clearer direction of how business should be.

    We can optimize the market knowledge and prepare ourselves for any market opportunities we observed”
    Wisan Sirikul
    Head of Corporate Marketing and Human Resources, JD Central
  • logo-erajaya
    Working with GfK has been instrumental in helping us build our strategy and tactics for growth in the Indonesian mobile telecommunication sector. We use the intelligence to analyze market size, identify growth potential and hone our strategy and tactics - right down to individual city level and product group. The insight has helped us take our business to the next level and crucially, to achieve our revenue target. GfK has helped Erajaya to expand into new technical consumer goods industries such as lifestyle tech and, proving the business benefit of having access to the latest data. We enjoy a strong collaboration with GfK and work closely as one team with one goal.
    Hasan Aula
    Vice President Director/CEO, Erajaya Group
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