Retail hits reset in 2022
The retail industry has been going through a state of drastic, rapid change which has been accelerated over the past two years. The headlines haven’t always looked good – empty shelves due to supply chain challenges, labor shortages, surging inflation, and the closing of many brick and mortar stores.
Moreover, consumers are shopping in radically new ways. Online sales/e-commerce is at an all-time high. Consumer confidence is dropping, leading to delays in certain purchases. And, after sales of Technology Products & Durables accelerated in 2021, growth is expected to stagnate in 2022.
All this change has forced retailers to rethink strategy, particularly when it comes to digital and omnichannel experiences. What is the right customer journey for tomorrow’s consumers? How can touchpoints be optimized? Which products and promotions will drive revenue? How can I drive demand and optimize conversions?
Stay tuned as retail hits reset.
GfK: A trusted retail data partner since 1934
gfknewron Consumer has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year and the insights from the tool have been appreciated across the organization including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams – with GfK on hand to provide training support where it was needed.Amit ShahHead of Commercial Analytics, Currys
In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.Director of Consumables, Italy and Spain
The data, insight and advice we receive from our long-standing relationship with GfK is core to how our business operates, and to our ongoing success. The intelligence is reliable, and timely - and provides the granularity we need to make meaningful decisions. We put analysis of the trends and latest data at the very heart of our strategy, benchmarking our performance against the market and creating defensive and offensive tactics and action plans. We have a regular dialogue with the experts at GfK who understand our business and provide ideas and guidance that become actions. By working with a partner who understands our business, we have been helped in a very positive way to achieve our goals. I am sure we will continue to push the business forward by working together.”Stefan LebrotCEO, Elon Group
With GfK data, JD has a better understanding toward TCG market with a clearer direction of how business should be.
We can optimize the market knowledge and prepare ourselves for any market opportunities we observed”Wisan SirikulHead of Corporate Marketing and Human Resources, JD Central
Working with GfK has been instrumental in helping us build our strategy and tactics for growth in the Indonesian mobile telecommunication sector. We use the intelligence to analyze market size, identify growth potential and hone our strategy and tactics - right down to individual city level and product group. The insight has helped us take our business to the next level and crucially, to achieve our revenue target. GfK has helped Erajaya to expand into new technical consumer goods industries such as lifestyle tech and, proving the business benefit of having access to the latest data. We enjoy a strong collaboration with GfK and work closely as one team with one goal.Hasan AulaVice President Director/CEO, Erajaya Group
Alejandro GutierrezPurchase Manager, PC Componentes
It is hard to rely only on our own business vision operating in a highly competitive market. When building our strategy and planning market tactics we rely on GfK reporting to gain a broader perspective of the market trends and in particular industries and channels. We are very satisfied with our long lasting cooperation that contributes to our success.Marcin WitkowskiAnalysis Director, X-KOM
Sofie GeeromsManaging Director, BeCommerce
We use GfK’s data daily with our colleagues and product managers. The weekly data helps us to make key business decisions with full confidence and agility. With weekly data we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fastmoving market.Milan TerechshenkoChief Commercial Director, Alser
Henrik Gade AndersenPurchase Manager Kvik,
Lead Buyer Ballingslöv International
In a sector characterized by competition and reactivity, having a correct and complete vision about what is happening is crucial in order to draw your strategies in the short and medium term. In this sense, GfK is, without a doubt, that reliable partner that helps you to chart the right path and to narrow down the uncertainties.Iván CeldránCCO