You are on the global GfK website. Visit our local website for more offerings and information in your country.
Pandemic lockdowns may be a fading memory in many countries, but consumers around the..
Social selling has taken off in China but has yet to catch on across the rest of the..
With consumer and market landscapes dominated by uncertainty, all eyes are on what might..
Delivering an omnipresent brand is a great challenge. By adapting the customer experience..
Aoife McDonald is Strategic Marketing Director for Europe and Russia at Kerry Group, the..
How brands and retailers can maximize margins in a turbulent Golden Quarter
It may be counterintuitive to expect consumers to pay premium prices for high-performance..
Accounting for just 10% of global brands, Power Brands might look like a rare breed at..
E-commerce was already on the rise, but it became an essential part of the way societies..