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The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..
For advertisers, the changing media landscape means there are more ways to reach..
As the future of total media measurement is always a hotly debated topic, GfK invited..
Even though we are still kicking off the year, we’re also winding down the latest round..
Last year we consulted various stakeholders across the media industry on what the future..
We ran different ad tests during the World Cup, including using biometric testing on 21..
We ran a test recently on some ads that were airing in the UK during the World Cup, all..
As the old saying goes: making predictions is always difficult, especially about the..
Over the last 10 years, the media landscape has been hit by a full-blown digital..
The future of media measurement is a very hot topic right now. So, in association with..
Connected Consumers face an avalanche of communications on a daily basis. Advances in..
As an automotive marketer, you face many pressing challenges. Not only is the auto..
As a marketer of durable goods, your likely mission is to build brand image, optimize..