The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..
Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD..
For advertisers, the changing media landscape means there are more ways to reach..
Even though we are still kicking off the year, we’re also winding down the latest..
Last year we consulted various stakeholders across the media industry on what the..
We ran a test recently on some ads that were airing in the UK during the World Cup,..
As the old saying goes: making predictions is always difficult, especially about the..