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  • Media measurement 2 min
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    The power of cross-platform video advertising

    Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD..

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  • Advertising 2 min
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    Ad-testing gets smarter for the multi-platform world

    For advertisers, the changing media landscape means there are more ways to reach..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Trends and forecasting 3 min
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    How Marketers Can Adapt to TV Programming Trends

    Even though we are still kicking off the year, we’re also winding down the latest..

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  • Media measurement 4 min
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    The future of media currencies one year on

    Last year we consulted various stakeholders across the media industry on what the..

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  • Marketing Effectiveness 3 min
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    The winning formula for advertising around big sports events

    We ran different ad tests during the World Cup, including using biometric testing on..

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  • Advertising 1 min
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    Why are big advertisers still getting this wrong?

    We ran a test recently on some ads that were airing in the UK during the World Cup,..

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  • Media measurement 4 min
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    How will blockchain play a part in the future of media currencies?

    As the old saying goes: making predictions is always difficult, especially about the..

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  • Media measurement 2 min
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    Re-evaluate, optimize, innovate: Rethinking ROI for your media mix

    Over the last 10 years, the media landscape has been hit by a full-blown digital..

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