Perfecting promotions is key to sales success in today’s fast-moving and competitive..

Strategies to win shoppers, despite rising prices, through relevant and targeted product..

Across Europe's four major markets of France, Germany, Italy and the UK, people's focus..

In FMCG, Private Labels are key in providing a differentiated offering and richer..

Social selling has taken off in China but has yet to catch on across the rest of the..

Editor's Note: This blog post has been updated and was originally published in November..

This article was developed by Tech & Durables industry experts Ines Haaga and Sohjin Baek..

Anticipating a new era of fact-based marketing

Is there any doubt left that product and..

Transitioning to a more circular business model could not only help you drastically to..

The pressure to look good surrounds us. TV programs, advertisements on the high street..

Online shoppers are famous for having instant access to price comparisons at the very..

I was greeted by a piece of mail from my bank when I arrived home today. It was unusual..

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the..

In November 2013, The Coca-Cola Company generated plenty of excitement with the launch of..

The amount of time that consumers spend online has been rising for years. That’s not news.

In the 2002 Spielberg film “Minority Report,” erstwhile protagonist Tom Cruise wanders..

Finding new ways to get the most out of shopper insights is a perplexing issue for..

Digital and mobile technologies have dramatically transformed the ways people connect—and..

In today’s convenience-driven, on-the-go world, it is incredibly surprising how few..

When the economy plummeted in 2008, our research started to show massive changes in..

Advertising basics

TV is in the middle of a technology revolution which has the potential to completely..

There’s an app for just about everything

In order to survive and continue to be successful in a challenging marketplace, companies..

There’s no doubt the tablet has become a sought after consumer product, and many expected..

Digital coupon redemption has grown tenfold in just a few years – a remarkable..

On 19th July, we took over Google's Campus building in Shoreditch to host the latest..

In his book Imagine, Jonah Lehrer writes that creativity expands with connection. The..

The British nation is feeling a bit sorry for itself, At the end of April 2012, it was..

Online advertising is a big deal; in 2011 approximately £4.8bn was spent in the UK alone..

Recent data from GfK indicates that the social-networking revolution is having a..

The enduring power of “linear” broadcast TV shines through, despite today’s bewildering..

Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or..

I can’t remember what I was looking for at the time, of course, but I recently came..

Recent reports of surging growth among luxury goods makers such as LVMH and Burberry..

By Ryan Garner (GfK) and Alex Kozlof (IAB UK)

In an age when consumers research their purchases thoroughly online, talk to their..

The pressure on offline retail is growing with online retail’s move onto mobile platforms..

There is increasing evidence that brands need to be socially responsible these days...

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends,..

I am pretty convinced that the shiny new tablet PC I’ve been playing with in the shop..

There is increasing evidence that brands need to be socially responsible these days...

There is little doubt that online now forms an integral part of the retail experience for..

Redefining shopper purchase behavior

Closing the Capability Gap

Building A Brand With Retailers & Consumers Takes More Than Snazzy Ads And Presentations

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People love tradition since it reflects reliable, well known experiences and memories...