You are on the global GfK website. Visit our local website for more offerings and information in your country.
Editor's Note: This blog post has been updated and was originally published in November..
Transitioning to a more circular business model could not only help you drastically to..
Editor's Note: This blog post has been updated and was originally published in April 2020.
Unprecedented times call for changes in how businesses operate. With the pandemic..
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their..
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..
It’s not a surprise – for many retailers, their Christmas season performance is the..
Seasonal promotions are one of the core reasons consumers make a purchase. The importance..
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..
With an estimated value turnover of 140 billion USD in 2019 and projected robust growth,..
Every eCommerce seller knows that when it comes to selling products online, content..
We have been hearing about digitization and the impact it might have on value chain for..
Point of Sales (POS) data tells you what consumers buy as well as when and..
Truly understand the every factor that influences consumers’ final decision at the moment..
When consumers feel more confident about their own financial situation and about the..
Back-to-school’ has shown growth, due to price increases and despite a drop in larger..
A major sporting event offers a fantastic opportunity for manufacturers and retailers to..
Fast changing customer purchase cycles have made supply chains more and more complex in..
Earlier this year, Amazon shook up the retail world with its acquisition of Whole Foods...
It’s again the time of the year when retailers are eager for the attention and wallet..
In a recent study, 62% of shoppers in a mature, low involvement category interacted with..
Traditionally, product categories don’t get any attention unless it’s absolutely..
With a busy Holiday season approaching there are high expectations for sales growth...
With Black Friday less than two months away, practically every retailer out there will be..
One of my strongest childhood memories is the thrill of collecting World Cup soccer..
With an overwhelming amount of content, intense competition and multiple channels, we all..
When we think about how smartphones have changed the retail landscape, it often revolves..
Changes in the retail landscape, driven in part by the mobile revolution and resulting..
With many ways to get your brand’s message to consumers, a common question for businesses..
*This blog post was co-authored by Wendy Wallner and Stephanie Scalice
Conquering today’s connected shopper is a battle. Consumers’ expectations of convenience,..
By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen Z...
You may be forgiven for thinking that high street travel agencies are a bit of an..
Imagine a potential customer is browsing in your store or on your website. They linger a..
To truly conquer the connected shopper, you need to encourage your customers to buy as..
Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s still..
U.S. ecommerce sales grew almost 15% in Q1 2017 compared to one year ago as reported by..
Every brand wants to broaden its client base, but to achieve this is one of the biggest..
Being a 23 year old male, less than two years removed from undergrad, I’m still getting..
As a retailer, you are to manufacturers what Ginger Rogers was to Fred Astaire: a..
As a manufacturer, you’ll know that the launch phase of a new product is absolutely..
Whether we are talking shopping, viewing content, traveling or just casually socializing..
Internet sales have grown remarkably in recent years in Europe. In the technical consumer..
Over half of the international online population (59%) reads from a book “at least once a..
With more than a third (38%) of consumers globally concerned about having enough money to..
In a world increasingly active online, more and more questions arise to define the..
With the election season now behind us, Americans can now set their sights onto a new..
I don’t cook much in the summer, so this is the time of year when I start spending more..
As mobile technology has increasingly become an everyday part of Connected Consumers’..
As a manufacturer or retailer, you will invest heavily in marketing activities at the..
Shoppers have a strong desire to receive goods when and where they want them, quickly and..
Although my own children are no longer students, I have certainly noticed that it’s..
Understanding the shopper's purchase journey is one of the toughest challenges..
Though media has popularized the rise of the peer to peer economy through the lens of..
Good news first: We anticipate real-value retail growth for 2016, albeit at a slackened..
Good user experience (UX) in online and offline retail shopping matters. A poor..
Small “smart” appliances such as vacuum cleaning robots or automated espresso machines..
The smart home is already a burgeoning market, with players from across sectors looking..
Connected Consumers the world over are ready for mobile payment. It is little wonder then..
Home appliances are moving beyond “smart”. Innovations in this market are not just about..
On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our hair..
If one wants to assess opportunities for innovation or re-launching in the Peruvian..
There’s no limit these days to the volume and type of data that companies use to improve..
Money (perceived lack of it) the biggest cause of stress in the world!
Retailers need not be at all concerned about young people in the UK shunning “real”..
Young people in Italy are certainly not going to abandon shopping in-store any time soon,..
The internet is both market place and exchange platform – also for luxury buyers. Mobile..
The youths of India remain loyal to shopping in person. 78% of young people surveyed said..
Retail has changed a lot in recent years, says Anthony Norman. We can now buy products..
Our survey shows that as far as young people are concerned, the future of the bricks and..
Our survey shows that visiting shops is not something that the majority of young people..
The young people in Russia are certainly not going to abandon shopping in the real world,..
Joe Comiskey - head of the eCommerce Innovation and Strategy Team at Unilever – was the..
The retail landscape has changed dramatically in the UK over the last few years with the..
The youths of Brazil are not going to stop shopping in ‘real’ shops anytime soon. 68% of..
Customer loyalty is a divisive topic – for many brands it is their stated aim, while some..
The young people of China are certainly not going to abandon shopping in stores, despite..
According to our survey, Germany’s shopkeepers can be confident that youngsters will..
Regardless of whether consumers are clicking “buy” at the virtual checkout, online..
The meteoric rise of digital combined with economic uncertainty has changed the path to..