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Preserve profit margins and overcome the challenges of inflation through a..
Are you a truly authentic brand? Authentic brand-building means you need to look at your..
If you know the viewing habits of your consumers, you can achieve higher ROI through..
Brand performance tracking is taking a more tangible direction with the focus on how much..
If you know the future impact of your marketing mix, you can have greater impact using..
Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..
For years, consumers have been choosing brands for a range of reasons such as relevance,..
As we gear up to enter the last quarter of this year, more businesses are reopening and..
It is a common assumption among consumers that the retail price of flagship tech devices..
We ran different ad tests during the World Cup, including using biometric testing on 21..