logo
search
EN
  • Marketing Effectiveness 3 min
    read
    Finding the thin line between overspend and underspend on a channel

    Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

    Read more
  • Marketing Effectiveness 2 min
    read
    Rebuilding brands in the new abnormal

    For years, consumers have been choosing brands for a range of reasons such as..

    Read more
  • Marketing Effectiveness 2 min
    read
    Rethinking marketing KPIs in the new abnormal

    As we gear up to enter the last quarter of this year, more businesses are reopening..

    Read more
  • Trends and forecasting 2 min
    read
    What drives price movements of tech devices?

    It is a common assumption among consumers that the retail price of flagship tech..

    Read more
  • Marketing Effectiveness 3 min
    read
    The winning formula for advertising around big sports events

    We ran different ad tests during the World Cup, including using biometric testing on..

    Read more

Archive

→ Show all