The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

It has been a full decade since the launch of the first iPhone, and it's easy to forget..

Turbulent economic times in Russia are making their mark on sales of car tires and spare..

Turbulent economic times in Russia are making their mark on sales of car tires and spare..

The Russian market for engine oils is undergoing a shift: After a good 2013, the market..

From Quick Serve to White Tablecloths, restaurants all count on Millennials coming..

Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning..

Technical Consumer Goods – it’s a vast market, but how do sales breakdown online compared..

GfK has mapped the market for engine oil in Nigeria and found that major engine oil..

The automotive aftermarket in Japan consists of four main sales channels, and who uses..

Some of the most perplexing questions in marketing are indeed some of the most..

If you are wondering what mobile payments look like in the future, look no further than..

Young Japanese are known around the world as trendsetters - in the world of anime, manga..

Who hasn’t had poor experiences with their bank branches? The mere thought of waiting in..

With a complex network of inter-reliance from manufacturers through to retailers and an..

From activity trackers to data glasses to smart watches, wearable technology is heralded..

The verdict is unanimous: Prepaid cards are the fastest growing segment of the card..

I have been working with retail panels for 14 years, but something I experienced recently..

The shift to mobile devices is big news for retailers. Now, half of UK mobile internet..

We all recognize that the rise in ownership of connected devices is driving the growth of..

It can feel as though we are constantly being bombarded with facts, figures and..

In the latest evidence that natural alternatives are driving the pet food market, GfK..

The phrase, “Cash is King” no longer applies in my house. The product development and..

I was recently re-reading articles on the UK Home Improvement retail arena that I..

TVs are ubiquitous in developed-country households. We stare at our TV screens to unwind,..

2013 promises to be a very interesting year within the Telecoms industry. Key market..

When the economy plummeted in 2008, our research started to show massive changes in..

Advertising basics

TV is in the middle of a technology revolution which has the potential to completely..

There’s an app for just about everything

In order to survive and continue to be successful in a challenging marketplace, companies..

There’s no doubt the tablet has become a sought after consumer product, and many expected..

Digital coupon redemption has grown tenfold in just a few years – a remarkable..

On 19th July, we took over Google's Campus building in Shoreditch to host the latest..

In his book Imagine, Jonah Lehrer writes that creativity expands with connection. The..

The British nation is feeling a bit sorry for itself, At the end of April 2012, it was..

Online advertising is a big deal; in 2011 approximately £4.8bn was spent in the UK alone..

Recent data from GfK indicates that the social-networking revolution is having a..

The enduring power of “linear” broadcast TV shines through, despite today’s bewildering..

One of the crucial stories for global marketers and manufacturers in coming years is the..

Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or..

By Ryan Garner (GfK) and Alex Kozlof (IAB UK)

In an age when consumers research their purchases thoroughly online, talk to their..

The pressure on offline retail is growing with online retail’s move onto mobile platforms..

There is little doubt that online now forms an integral part of the retail experience for..

The 'INCH' Revolution

Today, in countries which are highly subsidized, smartphone* sales exceed those of..