Insights, Data Science & Analysis Blog | GfK | archive-2017-09

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive September 2017

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2 min
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How to measure disruptive innovation and why traditional surveys alone don't work

It’s a funny thing about disruption – it tends to shake things up. So how do you..
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TV 3 min
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A rising SVOD tide may not raise subscription prices

With the number of subscription video on demand (SVOD) services growing, and existing..
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Mobile 2 min
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Smarter living with 5G, but what about the data?

For years, we’ve been hearing about the Internet of Things (IoT). Up till now, it has..
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Media measurement 3 min
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Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

The rules of engagement have modernized. There is no question that – for a while now –..
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