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  • Mobile 2 min
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    Smarter living with 5G, but what about the data?

    For years, we’ve been hearing about the Internet of Things (IoT). Up till now, it has..

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  • POS Tracking 3 min
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    Taking an insights-driven approach to marketing smartphones

    It has been a full decade since the launch of the first iPhone, and it's easy to..

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  • Mobile 3 min
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    How is the smartphone transforming brick and mortar retail?

    When we think about how smartphones have changed the retail landscape, it often..

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  • Point of sales tracking 2 min
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    Retail Trend Monitor 2017: Technology will make the difference in retail

    Changes in the retail landscape, driven in part by the mobile revolution and resulting..

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  • Mobile 3 min
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    Discovering the era of Hyper-Connected Consumers in India

    The lifestyles of people are changing enormously due to digitalization, and businesses..

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  • Media measurement 2 min
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    Does mobile engagement ring true? The need for a total media perspective

    I always like people-watching on my morning commute on the train. Not in a weird way..

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  • Media measurement 2 min
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    Mobile is the means to improving traction for your crossmedia automotive campaigns

    As an automotive marketer, you face many pressing challenges. Not only is the auto..

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  • Consumer Life 3 min
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    Looking for the future of mobile? Take a trip to Beijing

    ‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

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  • Mobile 1 min
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    Mobile technology and the balancing act of global and local marketing

    The expansion of the digital world through mobile technology has leveled today’s..

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