Insights, Data Science & Analysis Blog | GfK | archive-2023-10

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive October 2023

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Innovation and Digital 2 min
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Marketing’s emerging optimism in Europe

76% of CMOs and senior marketers interviewed across Europe as part of a new GfK study say..
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Technology 4 min
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Desire for laptop and tablet upgrades set to reboot the mobile PC market after post-pandemic slump

The mobile PC market is highly cyclical, with continual technological innovations,..
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2 min
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A look into our commitment: Our Sustainability Report Highlights

Like others in our industry, we are dedicated to fostering innovation and exploring new..
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Consumer Trends 5 min
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Eyeware in focus: key trends shaping the market in 2023

Eye health and vision correction are incredibly important in today’s fast-paced,..
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Careers 2 min
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Why embracing diversity is essential for our software development success

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