Insights, Data Science & Analysis Blog | GfK

Marketing Effectiveness 2 min
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As we gear up to enter the last quarter of this year, more businesses are reopening and..

Media measurement 3 min
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“If we want things to stay as they are, things will have to change” -Giuseppe di..

Consumer Goods 2 min
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The cultural earthquake that is 2020 has transformed the landscape of brand engagement...

Consumer Trends 5 min
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The rise in distributed teams should be triggering a remote-first approach in how teams..