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  • Trends and forecasting 3 min
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    What does the future of Millennials look like?

    As the oldest members of this oft-discussed group prepare to turn 40, the future of..

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  • Retail 2 min
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    4 facts you can't ignore about Black Friday

    Seasonal promotions are one of the core reasons consumers make a purchase. The..

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  • Media and entertainment 3 min
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    How can local TV brands prepare for the new competitive video landscape in 2020?

    Digital devices offer new ways for audiences to engage with content. Latin Americans..

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  • Retail 3 min
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    The importance of localizing your global e-commerce strategy

    One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..

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  • Advertising 2 min
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    Ad-testing gets smarter for the multi-platform world

    For advertisers, the changing media landscape means there are more ways to reach..

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  • Technology 3 min
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    Strong gaming ecosystem meets the cloud

    With an estimated value turnover of 140 billion USD in 2019 and projected robust..

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  • Retail 2 min
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    5 mistakes eCommerce sellers make & how to get it right

    Every eCommerce seller knows that when it comes to selling products online, content..

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  • Technology 3 min
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    Secret to the consumer purchase journey & how to win in the online jungle

    This blog is part of a webinar on the consumer purchase journey called The secret to..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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