At their best, market segmentations can serve as blueprints for brand strategy,..
Today, sales management is increasingly driven by promotions, product launches and..
The reckoning of the importance of ethics in tech and the need for new approaches to..
Brands want to know where, how, and why consumers make final purchase on products, so..
We have been hearing about digitization and the impact it might have on value chain..
Point of Sales (POS) data tells you what consumers buy as well as when..
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