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  • Media measurement 2 min
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    Re-evaluate, optimize, innovate: Rethinking ROI for your media mix

    Over the last 10 years, the media landscape has been hit by a full-blown digital..

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  • Media measurement 2 min
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    Welcome to the wild-west: Is this the future of media measurement?

    The future of media measurement is a very hot topic right now. So, in association with..

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  • Media measurement 1 min
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    Why a 360° crossmedia view is vital to bridging the gap between content and consumers

    Connected Consumers face an avalanche of communications on a daily basis. Advances in..

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  • Media measurement 2 min
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    Mobile is the means to improving traction for your crossmedia automotive campaigns

    As an automotive marketer, you face many pressing challenges. Not only is the auto..

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  • Consumer Goods 3 min
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    From “mission impossible” to “mission accomplished”: How tech manufacturers can maximize the media mix

    As a marketer of durable goods, your likely mission is to build brand image, optimize..

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