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About GfK

Claude Terrier

Claude Terrier is Vice President of the Retail Centre of Excellence within GfK's renowned Tech & Durables team. Claude's focus is helping clients apply precise consumer knowledge and data management to overcome marketing challenges.

Find more blog articles from Claude Terrier

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The evolving direct-to-consumer (DTC) journey 2024

Brands implementing a direct-to-consumer (DTC) strategy have significantly disrupted both..
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Claude Terrier

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The evolving direct-to-consumer (DTC) journey 2024