Thinking Ahead
Drawing on insights across the globe, this podcast talks about research, innovation, and discovery that will help you understand today's consumer to prepare you for tomorrow's marketplace.
Consumer Outlook 2024: Technology & Gen Alpha
GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich,...
Consumer Outlook 2024: The Fundamentals & Sustainability
GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich,...
Future of Mobility 2024
Discover the pulse of the automotive industry in our latest podcast episode, where we unpack the Future of Mobility report from GfK...
Living with technology around the world
The Living with Technology report explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major...
CMO Outlook Series: Sustainability
Our CMO Outlook series does a deep dive on GfK's CMO Outlook report! The series covers several areas including sustainability, technology &...
Exploring Consumer Mindsets, EV Trends, and the Circular Economy
Tune in to this episode as we explore key areas of the latest GfK Green Gauge report by Consumer Life. Understand how environmental...
How digital advertising helps build brand equity with Meta
Tune in to our session from #TMRE23, where Michael and Hillary sit down to talk about how digital advertising helps build brand equity.
Breaking out of the (generational) box
How today’s consumers – young and old – are defying expectations, and how brands can capitalize Just when you think you know today’s...
Why aren't we all driving EVs?
In this conversation at IFA 2023, we delved into the world of electric vehicles with Tim Kenyon, Vice President, Consulting, GfK.
Connecting with the new experiential consumer
Nearly half of Americans now say that experiences are more important than possessions – and “Enjoying Life” has grown to become a core...
Behind the Scenes: NextGen Hackathon 2023
In our latest episode, we take a peak behind the scenes of the 2023 NextGen Hackathon. We sit down with our winning team from CUNY and talk...
Optimize eCommerce 2023
Take your eCommerce to the next level with cutting-edge content that helps your products stand out. Our expert from GfK Etilize shares the...
From Green to Glam: Where consumers sit on the sustainability spectrum
In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising...
Why Data Silos Should Be Marketing’s Public Enemy #1
Sometimes, there is an otherworldly disconnect when marketers talk about data. In a recent GfK/CMO Council study, 80% of global marketing...
Consumer Outlook 2023: Bringing the consumer into focus
For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending...
How the generations really think, feel & act around sustainability
The generational stereotypes around sustainability are straight out of central casting – Gen Z’ers protest over climate change, while Baby...
Sustainability at GfK: What You Need to Know
GfK is committed to empower sustainable growth for our people, partners, and the planet. Reducing our environment impact is embedded into...
The new faces of brand purpose: Smart strategies for high-stakes times
In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers. From...
Leveraging trends to stay ahead of tomorrow’s consumers
The volatility of the past two years has raised the stakes for brands of every kind. How can marketers, brand managers and innovators keep...
Climbing the Consumer Insights Ladder
In this episode, we sit down with GfK’s very own Noah Babbott-Bryan, Megan Szabo and Kiley Rentko to talk about their experiences as...
The Next Opportunity in The Next Generation: Data Insights
The 2022 GfK NextGen Hackathon Competition brought together undergraduate teams from different universities to compete against one another...
American Women: How They Feel & What They Do
American women across the generations often have very different attitudes and values. The pandemic and a variety of other factors have...