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How digital advertising helps build brand equity with Meta

with Michael Mandato & Hillary Oestreicher

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Thinking Ahead

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Tune in to our session from #TMRE23, where Michael and Hillary sit down to talk about how digital advertising helps build brand equity.

Drawing on 17 cross-media campaigns across Europe, new research shows that digital advertising drives brand equity. Commissioned by Meta, GfK data reveals the different marketing channels that help with brand building efforts at every stage of the funnel. From brand awareness to brand favorability, join this session to see how marketers can optimize digital advertising efforts for higher impact and efficiency by leveraging the power of a mixed-media approach.

Consumer Outlook 2024

Take a look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
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Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.