This episode features
VP, Global Account Director,
GfK - an NIQ company
GfK - an NIQ company
Michael Mandato
Michael leads GfK’s global partnership with Meta. He has extensive media measurement experience, having spent 10+ years working with agencies, brands, and publishers to measure the impact of advertising on their brand health. He’s led the implementation of hundreds of cross-media studies and copy-tests, and he’s helped dozens of clients understand how their ad campaigns are performing, so they can make tactical improvements to maximize their ROI. Prior to GfK, Michael spent 12+ years at The NPD Group in a variety of roles, including sales. product, marketing, and online-panel building. He is passionate about quality research and helping business use data to extract signal from the noise. He also enjoys long distance running and theatre in his spare time.
Marketing Science Manager
Meta
Meta
Hillary Oestreicher
Hillary is a Marketing Science Partner Manager at Meta. She has been with the company for seven years helping brands derive more impact from their marketing investments by making decisions grounded in data and science. Prior to her current role, Hillary spent over a decade at Kantar, measuring advertising effectiveness across media channels and verticals. She graduated NYU as a Marketing major with a concentration in Media, Entertainment and Technology. Hillary spent most of her career in New York and Chicago but recently returned to her hometown of Albuquerque, NM with her family where she works remotely.