Thinking Ahead

Drawing on insights across the globe, this podcast talks about research, innovation, and discovery that will help you understand today's consumer to prepare you for tomorrow's marketplace.
Listen On
Thinking Ahead
email updates

Recent Episodes


How manufacturers should leverage GSA's newly enhanced platform

There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close...
Link to this episode

How to address supply chain issues this holiday season

Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and...
Link to this episode

Becoming a brand your consumers trust: The DTC Model

Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC) model to go straight to their customers for...
Link to this episode

The ROI of actionable insights

A panel of global experts discusses dynamic new approaches to data and intelligent automation, and how they empower your business to make...
Link to this episode

A look at the top Latin America economies and their consumers

Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large...
Link to this episode

Building connections beyond pride month

This episode is an audio version of MRI-Simmons' recent panel discussion on a company's responsibility for inclusivity in their business...
Link to this episode

The next generation of data scientists

NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode,...
Link to this episode

"Driving" consumer expectations in 2021

Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road trip? In this episode, Julie Kenar...
Link to this episode

The world according to Biden and Trump supporters

They are calling it one of the most historic and important elections the country has ever had. In this episode, MRI-Simmons’ Kelly...
Link to this episode

Bringing new precision to programmatic targeting

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of...
Link to this episode