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PODCAST / EPISODE 74

Why aren't we all driving EVs?

with Tim Kenyon

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Thinking Ahead

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In this conversation at IFA 2023, we delved into the world of electric vehicles with Tim Kenyon, Vice President, Consulting, GfK.

Join us as we explore people's perceptions of EVs, their purchase concerns, and strategies to overcome them. Kenyon highlights the mix of real and perceived barriers hindering EV adoption, including infrastructure challenges, range anxiety, and misconceptions about these eco-friendly vehicles.

 

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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This episode features

Tim Kenyon-2
Tim Kenyon
GfK Vice President, Consumer Life
Tim Kenyon

Tim is one of GfK’s leading consultants, helping international brands understand people’s core values and attitudes, and how these influence their purchase decisions. As a result of his work, Tim has been quoted in many top-tier media outlets, including American Public Media’s Marketplace Report, NBC News, Quirk's and the Financial Times. With a degree in Environmental Economics from Rutgers University, Tim’s core area of interest and expertise is consumer trends in environmental sustainability, with a particular focus on the automotive industry.

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