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Consumer Outlook 2024: Technology & Gen Alpha

with Stacy Bereck & Eric Wagatha

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Thinking Ahead

GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024. 

In this episode, we'll talk about: 

  • Technology saga – Leveraging our evolving relationship  
  • Post Gen Z - Gearing up for Gen Alpha

In case you missed it, catch part one here


Consumer Outlook 2024

Watch the full on-demand session for expert insights on staying ahead in a fluid economy
Watch the full video

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.