Why Data Silos Should Be Marketing’s Public Enemy #1
featuring Rolfe Swinton
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Sometimes, there is an otherworldly disconnect when marketers talk about data. In a recent GfK/CMO Council study, 80% of global marketing leaders asserted that data, analytics, and insights are very important to winning and retaining customers – yet only 12% reported being “extremely confident” in their own data systems. What is the ghostly force that is keeping whip-smart CMOs and insights pros from fulfilling their data potential?
In this session, GfK will reveal what companies can and should do to truly connect their data and drive marketing efficiency. Throughout, we will share best practices and inspiring examples to help brands connect data and make high-velocity decision making an everyday reality.
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