Thinking Ahead
Drawing on insights across the globe, this podcast talks about research, innovation, and discovery that will help you understand today's consumer to prepare you for tomorrow's marketplace.
Is Sustainability still important in uncertain times? | Podcast
This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far we’ve come...
From Green to Glam: Where consumers sit on the sustainability spectrum
In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising...
American Women: How They Feel & What They Do
American women across the generations often have very different attitudes and values. The pandemic and a variety of other factors have...
Diversity & Inclusion in Research
For thousands of companies around the world, diversity, equity and inclusion (DE&I) has moved front and center as a business priority. But...
Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies
Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional...
The closing gap between the virtual world and reality
On average, people spend 100 days online in a year. With constant connectivity in the palm of our hands and the roll-out of 5G and VR...
A look at the top Latin America economies and their consumers
Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large...
How can brands embrace sustainability in meaningful and believable ways?
4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands...
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and more...
A conversation with TerraCycle on sustainability
Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom...
The Asian Powerhouses: Their consumers and values
Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their...
Trends to watch: The value of sustainability
The Economist's recent International Sustainability Summit covered environmental issues -and solutions- from brands, consumers, politics,...
What you need to know about B2B influencer marketing
When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be...
Using consumer trends for strategic insights
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this...
Trends to watch: Health & wellness
As the new year begins, the global pandemic has put a new spin on the health and wellness craze we always see. In this episode, Trends...
The future of work and a digital lifestyle
The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts Jola Burnett and Stacy Bereck cover the...
The future of the smart home today
Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window shades, the...
The future of sustainability: What brands & marketers need to know
From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where...
Rewriting the Influencer Playbook
Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of...
Rewriting the Influencer Playbook
Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of...
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase...
Today's Cannabis Consumers: Understanding their needs, concerns, and purchases
As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while others continue to push back. In this...
Understanding CBD Consumers
CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food....
Why are we still talking about Millennials?
You've heard it before and you’ll hear it again. Millennials have been a hot topic for years now, but why? In this episode, we look into...