Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
The closing gap between the virtual world and reality
On average, people spend 100 days online in a year. With constant connectivity in the palm of our hands and the roll-out of 5G and VR ...
Are we “back”? An update on consumers and COVID-19
As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going back to everyday life, but what does ...
Going back to school in the time of COVID-19
In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti ...
Changes in lifestyles & behaviors following COVID-19
Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis ...
How American consumers are handling the COVID-19 outbreak
COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from MRI-Simmons sits down with us ...
Coronavirus: Tracking its impact on brands & consumers
The world is a different place in 2020. COVID-19, or Coronavirus, has consumers staying home and is taking a toll on the economy. ...
A timeline of COVID and its impact on consumers and brands
As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past episodes, we’ve discussed specific ...
How does Gen Z feel about COVID-19 and the future?
As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as young professionals. In this ...
Activism, anxiety, and the new consumer marketplace
With devastated economies and the calls for social justice around the world, how to brands move forward? In this episode, we give ...
Life Under Crisis: How consumers feel about COVID-19 and protests
Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who ...