Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
How manufacturers should leverage GSA's newly enhanced platform
There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close ...
How to address supply chain issues this holiday season
Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and ...
Becoming a brand your consumers trust: The DTC Model
Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC) model to go straight to their customers ...
How to increase your eCommerce traffic (a checklist)
In the past few years, eCommerce listings have become the main window for shoppers, making digital product content a crucial part of the ...
Deliver a fresh, compelling shopper experience in 2021
The challenges of the past year have inspired new and innovative ways for brands ...
How premium brands are leading economic recovery
In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic ...
A successful product's journey from idea to launch
80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In ...
How data can drive smarter decisions
Data on consumer buying habits may be common these days – but too often it sits in silos. Brands and retailers may see only their ...
How to optimize eCommerce and boost sales
The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your ...
Emerging shopping trends: What to watch
From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while traditional methods have evolved. In this ...
Understand the forces shaping the future of shopping
We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping ...
Future of Retail: The Impact of Technology
The mixture of skyrocketing shopper expectations and exploding technologies is fueling a new era of innovation and transformation ...