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PODCAST / EPISODE 64

Sustainability at GfK: What You Need to Know

With GfK Head of Strategic Projects & Sustainability Director for Procurement and Real Estate, Jochen Franz

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Thinking Ahead

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GfK is committed to empower sustainable growth for our people, partners, and the planet. Reducing our environment impact is embedded into our company’s mission. In our latest episode, we sit down with Jochen Franz, Head of Strategic Projects and Sustainability Director for Procurement & Real Estate, as he talks about GfK’s commitment to sustainability, what we’ve achieved so far, the latest sustainability report & more!

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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GfK's sustainable practices

We believe that the planet is at a crisis point environmentally. That's why we are determined to be a sustainable brand.

Read our latest sustainability report

This episode features

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Jochen Franz
Head of Strategic Projects and
Sustainability Director for
Procurement & Real Estate, GfK
Jochen Franz
Alka Baijal is the Sr. Manager for Trends within the Market Intelligence department at Nissan North America. She has over 20 years of experience in automotive and consumer insight research in the U.S., Europe, Asia and Australia. Alka partners with internal stakeholders and Nissan leadership to help define how best to serve future customers.  Her current responsibilities include identifying the macro trends, values and mindsets that drive consumer behavior and mobility choices.  Before joining Nissan in 2006, she held various research roles at General Motors and GM Holden. Alka holds a BA in Sociology from NYU, College of Arts and Sciences, and an MPA from the Wagner School of Public Service.  She currently resides in NJ with her husband and two children.
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