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PODCAST / EPISODE 79

Exploring Consumer Mindsets, EV Trends, and the Circular Economy

with Tim Kenyon

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Thinking Ahead

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Tune in to this episode as we explore key areas of the latest GfK Green Gauge report by Consumer Life. Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.

Green Gauge

GfK's Green Gauge® Report helps you understand broad trends in sustainability, including consumer attitudes about recycling, the individual actions they take to be more green, what they expect from businesses, and how all of this influences their actual purchases.
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Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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This episode features

Tim Kenyon-2
Tim Kenyon
VP, Consulting
GfK- an NIQ company
Tim Kenyon

Tim is one of GfK’s leading consultants, helping international brands understand people’s core values and attitudes, and how these influence their purchase decisions. As a result of his work, Tim has been quoted in many top-tier media outlets, including American Public Media’s Marketplace Report, NBC News, Quirk's and the Financial Times. With a degree in Environmental Economics from Rutgers University, Tim’s core area of interest and expertise is consumer trends in environmental sustainability, with a particular focus on the automotive industry.

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