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PODCAST / EPISODE 68
From Green to Glam: Where consumers sit on the sustainability spectrum
with Tim Kenyon, GfK
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In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising sustainability profiles of today’s consumers. Around the world, people are now making green(er) decisions about their own actions and the products they purchase -- and these concerns also impact how they feel about your brand. Find out how your brand can approach sustainability wisely through a clear understanding of your consumers’ needs.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
At GfK, Tim consults with Fortune 100 Companies, Governments, and Non-Profits looking to understand the public’s attitudes towards a range of consumer trends through GfK’s Consumer Life and Green Gauge Global studies. Tim has a particular interest and expertise in brand driven sustainability and environmental protection efforts. As a result of this work, Tim has been quoted in many top tier media outlets including American Public Media’s Marketplace Report, NBC News, and the Financial Times. Tim has a degree in Environmental Economics from Rutgers University and currently lives in Manville, NJ with his wife and two children. He sits on the local Board of Education and is a youth sports coach in his spare time.