Living with technology around the world
with Veronica Chen
The Living with Technology report explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions.
In this episode, we sit down with GfK VP-CMI Veronica Chen to talk about the technology trends marketers should consider for the year ahead.
The sudden acceleration of the digital lifestyle during COVID lockdowns sent the sales of electronics and adoption of streaming services soaring. Then purchases slowed as consumers re-entered the "real" world and prioritized experiences over possessions. And the introduction of ChatGPT last fall was met with both record-speed adoption and deep concerns.
Report: Living with Technology
Thinking Ahead
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Veronica Chen, Vice President at GfK Consumer Life, has nearly two decades of experience helping leading brands in technology, automotive, and CPG stay abreast of cultural shifts, disrupting forces, and evolving consumer needs. A thought-leader on consumer trends, Veronica has been instrumental in developing GfK Consumer Life’s annual trends and generational perspectives.