PODCAST / EPISODE 75
Breaking out of the (generational) box
with Garrett Shatzer
How today’s consumers – young and old – are defying expectations, and how brands can capitalize
Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boomers? Gen Z’ers who love to shop in stores? Millennials who enjoy gardening or yard work? The examples of consumers breaking generational molds are numerous, and each one represents an opportunity for agile and savvy marketers.
The episode also takes a look at the newest generation that marketers need to be aware of, Gen Alpha. Who are they and what do marketers need to consider for this emerging group?
Consumer Outlook 2024
Take a look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
This episode features
Garrett Shatzer
Senior Consultant, GfK Consumer Life