Answer your burning questions about specific trends, segments, and markets with our on-demand Consumer Life reports.
Change, especially in these disruptive times, is inevitable. Consumers' lives have been upended, and it's impacting their attitudes, values, concerns, and behaviors. You need the right insights to keep up. Our Consumer Life reports are available on-demand and give you knowledge about all aspects of people's lives, including their aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more.
The Insights from these reports are part of GfK's Consumer Life, which is the most comprehensive and longest-standing consumer trend study in the world. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries, providing market leaders with the most comprehensive information about the people they want to reach.
Recognizing trends is just the beginning. We'll help you understand: how big is the trend? Who does it impact? What effects does it have on my products or services?
Geography, politics, and societal norms can unite and divide. Learn about how these factors impact people in our reports detailing Europe, China, or Latin America.
Better understand who your target group is, how reach them, and what kind of marketing messaging and communication resonates with them.
Values impact shopping behavior. Can you show that you value the same things as your target customers? Develop marketing that resonates and reach your customers.
Targeting a specific demographic? You should get to know everything about them. Break down demos with reports on Gen X, Millenials, Post-Millenials, or Boomers.
Will we forever move to contactless payments? Is health and wellbeing the most important trend facing consumers? Get a deep dive into various lifestyle choices and how they impact your brand.
Get the Global Lifestyles Report
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read moreAccurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Read more29.10.2020
Reports
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .
19.10.2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
23.09.2020
Reports
Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.
05.11.2020
White papers
Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.
02.11.2020
White papers
Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.
05.09.2017
White papers
GfK has released a portfolio of financial segments from its industry-leading Financial Research Survey (FRS).
11.11.2020
Webinars
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,
29.10.2020
Webinars
Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.
24.06.2020
Webinars
Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.